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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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Make the meeting bigger!

Conferences that Work

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. For too long, we’ve equated a meeting’s “success” with its size. So don’t try to make the meeting bigger. What to do?

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Q&A with Adrian Segar on Crowdsourcing

Conferences that Work

This (slightly edited) interview by JT Long appeared in the March 2019 issue of Smart Meetings Magazine. What led to writing the book, Conferences that Work ? I invented the format by accident 26 years ago when there were no expert speakers to invite for a conference on administrative computing issues in small schools.

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Peer Conferences Deep Dive—Meeting Doctors transcript and video

Conferences that Work

On Tuesday, March 26, 2024 , I sat down with Martin Duffy and Paul Nunesdea on LinkedIn Live for an hour’s deep dive conversation about peer conferences: the participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. Peer Conferences Unveiled—The Transcript! Here it is—enjoy!

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What Makes Conferences Work? – Q&A with Adrian Segar

Hubilo Blog

QnA with Event Industry Influencer, Author and Founder of Conferences That Work – Adrian Segar. Amazed by the modern concept of organizing conferences and ideas that change the concept of corporate meetings planning; we approached Adrian Segar to discuss his work! How did you land up with the idea of “Conferences That Work”?

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Event design is not just visuals and logistics

Conferences that Work

Whenever I’ve had the pleasure of meeting David (not often enough!) However, one recurring theme in David’s magazine irritates me, because it perpetuates a common misconception in the events industry. 3 — Conferences That Work. Instead, let’s broaden our conceptions of what meeting design is.

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PCMA EduCon 2019: Can the Meetings Industry Hack Homelessness?

PCMA Convene

“The average person in 2009,” reports the science magazine Nautilus , “was less empathetic than 75 percent of the people in 1979.”. Jamie Murdock (left), vice president of sales at Experient, and consultant Donna Kastner lead a hackathon session at the 2018 Education Conference. The duo will be back at this year’s Educon.

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