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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Keynote speakers should be chosen wisely. How your audience responds will have a direct impact on your conference’s brand image and credibility. Determine the degree a speaker will research and deliver relevancy for your industry.

Speakers 278
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What True Learning Is at Participant-Centered Conferences

Velvet Chainsaw

Putting the participant at the center of your conference programming by becoming more learner-centric, that is planning and offering education sessions that go beyond surface learning, is one of the biggest challenges facing conference organizers today. How much of your conference program is focused on learners?

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Conferences Need More Sharing

Velvet Chainsaw

One of the strongest intangible attributes of a healthy conference is how much sharing takes place. Professions that deliver conference sessions with a high level of sharing – not diluted or generalized from the stage – are often in fields linked to prevention, healthcare, education and philanthropy.

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2022 Conference Registration Pacing

Velvet Chainsaw

Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw.

2022 397
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Are Your Speakers Speaking to Speakers?

Velvet Chainsaw

I wonder about the future of peer review for conference abstracts. While it is a critical filter for high-quality journals, it is a very inefficient process for accelerating innovation and discovery at conferences. We refer to these conferences as meetings of speakers speaking to speakers. Flip the Approach.

Speakers 223
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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I reiterated that their conference needed a home base to optimize.