Conference Magazine Trade Shows 
Velvet Chainsaw
FEBRUARY 21, 2019
While there are a number of disruptive forces that will impact the future of trade shows, the biggest risk has to do with how much buyers and sellers will trust the environments we create. When we think about conferences and expos, trusting the idea scores strong. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
Velvet Chainsaw
FEBRUARY 20, 2017
If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. The more trade show floors can be learning and nurturing destinations, the longer they will thrive as a component of your program. They just replace the filling each year.
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Velvet Chainsaw
OCTOBER 31, 2019
It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. In the spirit of making it easy to say “yes,” session sign-up should be delayed until 30–45 days prior to the conference. One best practice for conference registration?
Velvet Chainsaw
APRIL 24, 2019
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Conference organizers who jumped on the big-data bandwagon are drowning in so much information, they can’t make sense of what changes need to be made. Security is Expensive, but Critical.
Velvet Chainsaw
MARCH 2, 2018
There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.
Velvet Chainsaw
AUGUST 6, 2019
For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg Some conference organizers have responded by cutting 90-minute education sessions down to 75 minutes and then paring them down to 60 minutes. egg debate.
PCMA Convene
FEBRUARY 1, 2021
Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.
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