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2022 Conference Registration Pacing

Velvet Chainsaw

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns.

2022 397
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Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. While I agree in principle, I think the future is so much more than hybrid.

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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Obvious problems. Complicated problems.

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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Some of the indicators for using this model: A) They’re in high demand.

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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. Online and hybrid meetings have seen less drastic reductions. One bright spot has been the normalization of online meetings for routine connection and collaboration. It ain’t necessarily so.

Meetings 367
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Why EventMobi + Zoom is the Winning Combination for Virtual Conferences

Eventmobi

So for many event planners looking for the right tool to host a virtual conference, Zoom is the first thing that comes to mind. This means planners can easily connect their Zoom account with EventMobi to deliver a seamless and user-friendly experience to their virtual conference attendees. Already an EventMobi customer? Familiarity.

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The meeting industry new normal — Part 2

Conferences that Work

The meeting industry old normal is over, and many event professionals are hoping and waiting for a new normal. What will the meeting industry new normal look like? The meeting industry old normal. For most of human history, of course, this has been the only meeting option. The meeting industry new normal.

Meetings 380