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With only 12 hours for set up, UK-based specialist in temporary inflatable structures, Evolution Dome, deployed 137 private meeting pods for a 1500-person, three-day healthcare conference at the Gaylord Palms Hotel in Orlando, Florida, 01-03 April 2025.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.
Event attendees need to be aware of the growing trend of unannounced use of facial analysis technology at meetings. Read the full article at Conferences That Work The post Facial analysis technology to be used at the 2024 IAEE Expo! appeared first on Conferences That Work. you should read this post.
Butlin’s Conferences & Events announces an enhanced events proposition with updated Corporate Day Business Packages. When local businesses told us they wanted day packages that felt special without the eye-watering price tag, we didnt just think meeting rooms – we thought BIG. Why not give them the Butlins treatment?
Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns.
It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. I’m an extrovert, I’m a speaker, I’m there to be involved in the meeting, be involved with the attendees, and I wasn’t doing it.
The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. “Our So, it’s our job to show this interplay. Want us to cover your booth?
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Across the site, Red Bull Technology Group can cater for a variety of conferences and events.
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Some of the indicators for using this model: A) They’re in high demand.
But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming.
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. Online and hybrid meetings have seen less drastic reductions. One bright spot has been the normalization of online meetings for routine connection and collaboration. It ain’t necessarily so.
Whether you’re organizing a corporate conference, a product launch, a holiday party, or a training seminar, this handy tool turns overwhelming project timelines into bite-sized, actionable steps. Marketing emails need multiple rounds of review? Use it during team meetings to guide discussions and track progress.
The nature of business meetings has undergone a significant transformation. Companies are increasingly shifting from large, infrequent conferences to smaller, more frequent gatherings that foster collaboration and connection. Another key factor is budget optimization.
Meeting planners are responsible for the success of corporate events, conferences, and incentive programs. Hotels, CVBs, and destinations looking to attract more group business, need to understand the top pain points of meeting planners.
Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The UK Conference and Meeting Survey 2023 highlighted that while the industry is on the road to recovery, overall expenditure levels remain below 2019 figures.
So we compiled data from Bizzabos 2025 State of Events and Industry Benchmarks , MPIs Q1 2025 Meetings Outlook Report and Splashs 2024 Outlook on Events to find out where b-to-b event profs stand on budgets, ROI, attendee feedback and the value of live experiences within the broader marketing ecosystem.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. The integration with Tempest will enable business events strategists to identify destinations and venues that meet their needs and criteria.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.
Breaking away from the usual conferences with a meetings and expo components, Shoptalk is part of the growing group of business events, think Money 20/20 and HLTH , that are rewriting the book on engagement, business facilitation, and the show floor experience. Want us to cover your booth?
As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. Those values are encapsulated in the vision statement: Live, protect, explore.
The results, from both international and domestic PCOs, indicate a demand for destinations to support conference bids with incentives, such as free local public transport or subsidised taxi rates, as they seek to attract organisers and their attendees.
Recruiting volunteers for conferences can be challenging but immensely rewarding. Those who are passionate, reliable, and committed to doing their best on event day can help you pull off your conference without a hitch. When it comes to managing conferences , recruiting the right volunteers makes all the difference.
The hotel’s sophisticated meeting spaces, coupled with its outstanding service standards and competitive pricing, provide exactly what our clients are seeking. Their expertise in the corporate events sector and established relationships with key event planners align perfectly with our vision for growth.
A well-planned and executed conference will do wonders for your organization. A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Keep reading this comprehensive guide to learn: What is a Conference?
and China, whose business travel markets have expanded 13.4% Read More : Today’s Best Practices for Visas and International Travel Business travel has been a key economic driver, thanks in no small part to the power of in-person meetings and events. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
An annual meeting is many things—a gathering, an experience, and a way to build connections. But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever. That’s especially true once you hit the trade show floor.) EventMobi Director of Sales Ian Webb thinks so.
The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. There is, however, an impact on short-term demand as people await the outcome of the budget announcement.
Looking for a showstopping dining experience to feature at your next meeting? You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. of leisure and meeting spaces. Regis Hotels & Resorts has teamed up with Ginori 1735 to offer your attendees a meal for the ages.
From the classic convenience of an airport hotel to the fun-filled water park of a Great Wolf property, here are three reinvigorated options to meet the unique needs of your next conference or meeting. of versatile meeting space will meet the demands of local and visiting business travelers. Its 6,800 sq.
Since 2009 I’ve maintained an informal calendar of peer conferences (aka unconferences) on this site. Currently, I add a few peer conferences a month. As you can see, peer conferences take place all over the world! Who holds peer conferences? Do you want to let me know about an upcoming peer conference?
About Meeting Expectations. Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.
Take Canva: For a few years, the graphic design service hosted its Canva Create conference as a themed keynote followed by a vibrant afterparty, geared primarily toward an internal audience of Canvas employees, known as Canvanauts. The post Company Rock Stars appeared first on Event Marketer. Now thats leading like a rock star.
I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. Informal meetings with SMEs are rated important by 24% of organizers , but 48% of attendees find them crucial. The language of connection : The words we use for meetings matter.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Her father had cerebral palsy, which brought its own needs.
Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.
“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Meeting professionals can ignite others with the work they do. is an annual tradition. This year was no exception.
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