This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
The Venues of Excellence (VOE) Annual Conference 2025 Positive Evolution, was held this year at the recently renovated Imago Venues, Burleigh Court, brought together over 130 industry leaders, professionals, and suppliers for an inspiring celebration of growth, collaboration, and innovation.
The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.
Whether you’re organizing a corporate conference, a product launch, a holiday party, or a training seminar, this handy tool turns overwhelming project timelines into bite-sized, actionable steps. Marketing emails need multiple rounds of review? This is where an event planning workback schedule can help! Task breakdowns.
The conference – which has recently taken place in Dresden, Germany; Foz do Iguacu, Brazil; and Montreal, Canada; and will be hosted by Sapporo, Japan in 2026 – will allow attendees to share ideas and visions for ceramics and glass materials.
What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.
Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. The reason behind this was data capture. Exploration within the booths was limited.
Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace? Learning Together.
Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. When we stopped by on day two of the expo, the painting was halfway to being completed.
Take Canva: For a few years, the graphic design service hosted its Canva Create conference as a themed keynote followed by a vibrant afterparty, geared primarily toward an internal audience of Canvas employees, known as Canvanauts. The post Company Rock Stars appeared first on Event Marketer. Now thats leading like a rock star.
So for many event planners looking for the right tool to host a virtual conference, Zoom is the first thing that comes to mind. This means planners can easily connect their Zoom account with EventMobi to deliver a seamless and user-friendly experience to their virtual conference attendees. Already an EventMobi customer? Familiarity.
Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. More Conference Coverage: To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference.
A well-planned and executed conference will do wonders for your organization. A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Keep reading this comprehensive guide to learn: What is a Conference?
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision. More impressive still, he didn’t fall. “In
The Eastside Rooms, Birmingham’s newest conference centre, has been chosen to host the British and Irish Association of Law Librarians’ (BIALL) annual conference in 2025. The annual conference is the highlight of the BIALL year and an opportunity for members to come together for three days of professional development and networking.
and China, whose business travel markets have expanded 13.4% The strengthening meetings, incentives, conferences and exhibitions (MICE) sector has also made major economic contributions, with businesses worldwide investing more in corporate travel that builds relationships both within teams and extended networks. billion, a $1.2
“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.
American Airlines has gifted passengers an early holiday present this year in the form of new technology to shut down group-jumpers. You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. Looking for a showstopping dining experience to feature at your next meeting?
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said. Events are memorable.
In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.
A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.
Gavin Brennan Gavin joins Davis Events Agency from Keywords Studios – a Global gaming tech company now valued at over $2bn and one of the biggest gaming tech companies in the world, and was previously in a senior role in Websummit, leading one of the world’s biggest tech conferences and expos.
The award, presented last night at Edgbaston Park Stadium, recognises The Eastside Rooms excellence in delivering world-class events and conferences. The awards, hosted by Amber Sandhu of BBC Asian Network, saw The Eastside Rooms come in ahead of strong competition from CBS Arena, theStudio, and Conference Aston.
Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. Holograms as Speaker Catcher “The No.
It didn’t always go by the name Leaders Conference. Medical Group Management Association (MGMA) is hosting its annual 2023 conference at Nashville’s Music City Center with a change in how it approaches the in-person event. What about that line staff who are no longer in the Leaders Conference?
Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami.
The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International. Additionally, Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center stand out as large conference venues in Europe.
Audience engagement is supported by virtual conference ideas that enhance how your event attendees absorb information. This is especially true when combining an in-person audience with a remote, virtual audience for a hybrid conference. Another fact: Hybrid conferences and events are hard. We have good news for you.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. was a premiere partner, and central to a unique aspect of the event: a crowning ceremony where winners were presented with custom Tiffany crowns in a special on-stage celebration.
The incentive market will continue to lead the way in presenting new locations, unique experiences and immersive programming,” said new CEO Annette Gregg, who joined the organization in November after serving as chief revenue officer for MPI. Andre Norman danced out the emotions from his presentation with the audience onstage.
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Want us to cover your booth?
One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. No One Should Eat Alone.
At a recent training, the team wanted to do away with PowerPoint presentations, but those who were hard of hearing could not follow along without visual aids. Go Beyond the Requirements Bettyanne Sherrer, vice president and managing partner CanPlan Events & Conference Services Inc. That has to be taken into consideration.
Companies are increasingly shifting from large, infrequent conferences to smaller, more frequent gatherings that foster collaboration and connection. Participation in Industry Events Networking is critical to establish credibility: Attend trade shows, conferences, and networking events where meeting planners congregate.
With so many moving parts to juggle, planning a conference can seem like a daunting task. In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics.
Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. THE PANELISTS: Jitter Garcia , Head of Event Marketing at Univision Communications.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content