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It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. I stopped drinking and then went back on the road as a speaker, and I started to see what life was like on the other side as an attendee who doesnt drink.
The Venues of Excellence (VOE) Annual Conference 2025 Positive Evolution, was held this year at the recently renovated Imago Venues, Burleigh Court, brought together over 130 industry leaders, professionals, and suppliers for an inspiring celebration of growth, collaboration, and innovation.
Whether you’re organizing a corporate conference, a product launch, a holiday party, or a training seminar, this handy tool turns overwhelming project timelines into bite-sized, actionable steps. Marketing emails need multiple rounds of review? This is where an event planning workback schedule can help! Task breakdowns.
The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.
Speakers can easily make or break an event. Conversely, if you have a speaker who has a compelling topic and knows how to deliver it with clear takeaways, you’ll have a happy crowd who will leave positive reviews for your event, and tell others. How (and where) can you find the perfect event speaker? Look for customer reviews.
This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest. Your website is the first point of call for many attendees.
Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.
In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true. It is also the natural law of evolution for any conference.
To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends.
A well-planned and executed conference will do wonders for your organization. A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Keep reading this comprehensive guide to learn: What is a Conference?
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences.
At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.
So for many event planners looking for the right tool to host a virtual conference, Zoom is the first thing that comes to mind. This means planners can easily connect their Zoom account with EventMobi to deliver a seamless and user-friendly experience to their virtual conference attendees. Already an EventMobi customer? Familiarity.
IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences.
More than 60 conference sessions have been confirmed for this year’s World Travel Market London , bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event. Emerging Technology’s Potential for Good in Tourism is this year’s theme.
Recruiting volunteers for conferences can be challenging but immensely rewarding. Those who are passionate, reliable, and committed to doing their best on event day can help you pull off your conference without a hitch. When it comes to managing conferences , recruiting the right volunteers makes all the difference.
Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. More Conference Coverage: To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference.
In addition to staffing the registration desk and delivering a warm first impression, students worked with Cvent software, managed lines, acted as human arrows doing wayfinding, worked in the green room with speakers and scanned badges. They were also encouraged to attend sessions, network and take it all in.
In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. As a result, many are cautious about allocating funds to nonessential activities like conferences.
Her mother is a full-time wheelchair user who traveled and sometimes would show up as the keynote speaker, but not have a room available with an accessible shower. AV requirements can get pricey fast, as some speakers might not be able to hold a microphone or need assistance. “If
1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP. When considering speakers for your next meeting, remember that thinking outside the box can majorly pay off. #4
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. 2024 kicked off with our Annual Conference, The Power of Discovery , where we provided an insightful programme to support our members business strategies for the year ahead.
The Hospitality Professionals Association has revealed early details of its 2024 HOSPACE event, which is set to bring together some of the industry’s leading minds at its annual conference this November.
From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Shareable: Encouraging Organic Word-of-Mouth Your attendees should be your best marketers. A truly great event doesnt just meet expectationsit exceeds them at every turn.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. or Just Announced: See the New Speakers for Our Event!
It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently. An event is a large undertaking for any association.
Are you including your event speakers in your marketing plan? Many keynote speakers and breakout session facilitators have extensive, active networks both on and offline. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees.
For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. That sounds like an easy metric to exceed, but you would be surprised how many annual conferences fall below this benchmark. Not all metrics can give you the insights you need right now.
With so many moving parts to juggle, planning a conference can seem like a daunting task. In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics.
In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life. Welcome to the “museum of the future.”.
Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.
For instance, you might gift a high-profile keynote speaker a tablet to thank them for their support, but that likely isnt feasible to give to all event attendees. For more influential recipients, such as keynote speakers, offer quality custom desk accessories, like a nameplate or paperweight. Local food baskets.
It didn’t always go by the name Leaders Conference. Medical Group Management Association (MGMA) is hosting its annual 2023 conference at Nashville’s Music City Center with a change in how it approaches the in-person event. What about that line staff who are no longer in the Leaders Conference?
Audience engagement is supported by virtual conference ideas that enhance how your event attendees absorb information. This is especially true when combining an in-person audience with a remote, virtual audience for a hybrid conference. Another fact: Hybrid conferences and events are hard. We have good news for you.
Think back: what do you remember about the event speakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack! Motivational speakers.
Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. THE PANELISTS: Jitter Garcia , Head of Event Marketing at Univision Communications.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.
Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website. Educational and breakout sessions during events like conferences, webinars, or panel discussions.
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