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COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept.
Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.
sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. Even properties are employing the tactic.
Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace? Learning Together.
Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. We can attest to seeing attendees sporting a variety of branded totes on the floor.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. IBM For a second year, badgeholders could stop by the IBM AI Sports Club at the Hilton Downtown Austin to get up close and personal with the brands AI-powered sports data offerings.
Since 2009 I’ve maintained an informal calendar of peer conferences (aka unconferences) on this site. Currently, I add a few peer conferences a month. As you can see, peer conferences take place all over the world! Who holds peer conferences? Do you want to let me know about an upcoming peer conference?
“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.
This is a perfect idea if your conference attracts a large out-of-town audience. Gift ideas: Sports game tickets. Regardless of the time of year, theres an active team ready to engage the sports aficionados at your event. Provide free or reduced-price tickets to the sports team of the attendees choice. Local food baskets.
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said. Events are memorable.
Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.
Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.
Sports betting was a multi-million-dollar industry before it was legal nationwide in the United States. And no one is quite sure what all the ramifications will be—for sports teams and fans, or the resorts, casinos and destinations facilitating the bets. Sports Betting Forum, taking place Oct. The conference runs Oct.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Destination Emirates Old Trafford has relaunched its Players and Media Centre to further strengthen support for conferences and events held at the venue. The use of the studio at Destination Emirates Old Trafford can be packaged into the hire of the centre, adding even more reach to hybrid conferences.
Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!
But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.
A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy? What was the key to success?
. “This partnership will allow us to provide our visitors with fantastic hospitality options, improving their overall experience and consolidate Copper Box Arena’s reputation as a top destination for sports, entertainment, and large-scale events.”
Nottingham is attracting national organisations with large-scale events and conferences set to return to the green, legendary and creative city from 2022 and beyond following a successful showcase at The Meetings Show.
Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers. Rounding out the sports-themed area was the UEFA Champions League soccer ball kick activity.
Since its opening in 2021 The Parkgate Hotel, part of The Celtic Collection , has rapidly become a popular choice for conferences and events including the Welsh Sports Association Sports Industry Awards, the International Association of Language Centres Workshop, and the Wales Screen Summit.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. Conference topics spanned civic engagement, AI, authentic brand values, relationship-building and beyond. No disturbing the peace here.
We’ve had a great opportunity to slow down and really think about what was working, what wasn’t, and how to bring things back even better than before—and now we get to act on that.”. – Chris Riggins , destination marketing manager, Destination Bryan . Having purposeful experiences at conferences for attendees is something that I enjoy.
The impressive project, due for completion Autumn 2025, will see a flagship 852sqm event space, The Masters Suite, built and designed to host 648 guests for banqueting with a max capacity of 920, making it perfect for conferences and product launches, mini expos and weddings. It will also be the perfect luxury venue for large weddings.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
Want to hear from market experts advising on successful business group planning strategies? With over 83% of respondents having flown to sports events in the past three years (or are planning to do so in 2025) and 71% doing so for concerts, this subsect of the travel industry is one we should all be paying close attention to.
Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. HIMSS Global Health Conference & Exhibition: Aug. Read more here.
Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.
–Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit in L.A. approaches its 30 th anniversary this fall. More Scenes from Power Play L.A.:
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. Enter: the Heineken LaundroMatch , a laundromat-turned-sports-bar concept inspired by two facts: Asia is home to some of the world’s most “hardcore” fans, many of whom wake up at 3 or 4 a.m.
Hot Properties You Might Like: Hot Property: Eight Insights on Activating at Davos Hot Property: Three Ways to Activate a Farmers Market Experience Davos At Davos 2024, LinkedIn and The Female Quotient joined forces to present an economic graph depicting gender inequality in the workforce. Location: Davos, Switzerland Dates: Jan.
Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.
The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. Morgan [Healthcare Conference] and RSA Conference annually.
Niederschulte is general manager and Summerall is area director of sales and marketing for C. Summerall was previously corporate director of sales and acquisition marketing for property technology start-up Sentral. Summerall was a board member of Houston First’s marketing committee in 2015-2019. Baldwin in Houston. Stuart Maas.
There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Many of these conferences still have high deal-making value. Many of these conferences still have high deal-making value. Marketing: From Push to Pull.
So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Allstate Party at the Playoff, held this year Jan. 7 at The Majestic in downtown L.A.,
And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. REWARD CONFERENCE ATTENDEES. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer. link] [link]. View this post on Instagram.
At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. to duke it out in a trivia contest centered on basketball and pop culture knowledge.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.
Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. The market started its construction two weeks prior to the official launch, Friday 15 th November, following months of intense preparation.
In this role, he will lead all sales efforts, including oversight of market and channel strategy, customer identification and key account development, partnerships and tradeshow management. Violaine Diogene Violane Diogene, Hotel Granada Atlanta’s newly renovated Hotel Granada appoints Diogene to the role of director of sales and marketing.
–Marty McDonald, Founder and CEO, Boss Women Media Summit hosts Marty McDonald, founder of Boss Women Media, and Lady Jade, radio personality and producer, led the charge at the revamped conference. 30 to Oct. 1 in Dallas. But there were plenty of off-stage moments that were just as powerful as the event’s keynotes, panels and fireside chats.
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