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Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
The Venues of Excellence (VOE) Annual Conference 2025 Positive Evolution, was held this year at the recently renovated Imago Venues, Burleigh Court, brought together over 130 industry leaders, professionals, and suppliers for an inspiring celebration of growth, collaboration, and innovation.
We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. So we broke down a mix of 10 b-to-b and b-to-c sustainability ideas to implement at your next event. And marketers agree it’s time to be more prudent about those freebies.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. percent of the waste evaluated was properly diverted from the landfill, according to Brian Bollinger of Sustainable Investment Group, the Convention Center’s LEED consultant.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.
Sustainability, Big and Small From reused to recycled to sustainably sourced, brands this year wove sustainability into the narrative. And Boehringer Ingelheim made sustainability the foundation (literally and figuratively) of its booth at ASCO. For a deep dive, check out EMs Event Measurement in the Age of AI report.
In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true. It is also the natural law of evolution for any conference.
Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.
The stated core values include life balance, sustainability, service, leadership and innovation, curiosity and creativity, diversity and inclusivity, community and collaboration, and professionalism and integrity. The conference emphasized the power of California tourism as an economic, social and cultural force for good.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability.
Jo Austin, Conference & Events Sustainability Lead at Levy UK and Sales Director at Lime Venue Portfolio, commented: This is all about best practice. The Kitchen Disco will take place on the stand in partnership with stand designers and creators Leopold Marketing and The Delegate Wranglers.
WEFTEC Earns EICs Platinum-level Sustainable Event Standards Certification In October 2024, over 20,000 professionals in the global water sector gathered in New Orleans Ernest N. Morial Convention Center for the Water Environment Federation s (WEF) annual Technical Exhibition and Conference ( WEFTEC ).
What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.
and China, whose business travel markets have expanded 13.4% The strengthening meetings, incentives, conferences and exhibitions (MICE) sector has also made major economic contributions, with businesses worldwide investing more in corporate travel that builds relationships both within teams and extended networks. million people).
More than 60 conference sessions have been confirmed for this year’s World Travel Market London , bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event. Emerging Technology’s Potential for Good in Tourism is this year’s theme.
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.
Expo City Dubai Lands Two Major Pre-Certifications Expo City Dubai has secured two prestigious pre-certifications for its master plan, marking a significant milestone for growing social and environmental sustainability in the Middle East and North Africa (MENA) region.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.
by Laura Cherrington, Director of Sales and Marketing at Billesley Manor Hotel and Spa As we embark on the cusp of a new year, the corporate events landscape finds itself on the brink of a transformative journey – one defined by the commitment to sustainability.
According to MeetGreen , the average conference produces 4.17 With attention to detail and an open mind, it is possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. On a related note, try to book your event at conference centers that are well-served by public transportation.
In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.
As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.
Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. More Conference Coverage: To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference.
In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.
The award, presented last night at Edgbaston Park Stadium, recognises The Eastside Rooms excellence in delivering world-class events and conferences. The awards, hosted by Amber Sandhu of BBC Asian Network, saw The Eastside Rooms come in ahead of strong competition from CBS Arena, theStudio, and Conference Aston.
Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. And while not perfect, the venue has successfully implemented wide-ranging initiatives to progress its pledge to reach carbon neutrality by 2040.
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. Read on to learn why. No related posts.
“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.
and international conferences and found that from the main stage to the booths and in the hands-on labs, the focus was on taking real action based on what is happening in convention rooms today. Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.
Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
The Events Industry Council announced today that the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) in Denver from November 10-13, achieved silver level certification to the EIC Sustainable Event Standards.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Meeting planners are responsible for the success of corporate events, conferences, and incentive programs. By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. Anchor exhibitors — If you have an expo floor, its future sustainability will be a direct result of anchor exhibitor retention. Not all metrics can give you the insights you need right now.
As event marketers can attest, travel costs are up. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association. Positive news for event marketers.
Sign up for the monthly Behind the Bookings newsletter here But how do you stand out in a competitive market and position your outdoor spaces as the go-to choice for clients this spring and summer? Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Holograms as Speaker Catcher “The No. You can make it AI to search the web….
Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Conference organizers often avoid change.
Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Sustainability Is Non-Negotiable More planners are prioritizing eco-conscious venues and destinations.
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