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The impact and importance of meetings for medical and pharmaceutical industry attendees is not only increasing, but the complexity of the events and what is expected of planners is more demanding as well, according to a new report from American Express Meetings & Events and a survey conducted by Smart Meetings.
When the Western Veterinary Conference (WVC) bought land adjacent to its Las Vegas headquarters about 10 years ago, the purchase was regarded as an investment. And meetings are still the primary way to do that. Which is why WVC isn’t the only such group building its own conference space. . Oquendo Center in Las Vegas.
What’s the best day you’ve had in the meetings industry so far? A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. What’s the best day you’ve had in the meetings industry so far?
For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. Outside of medicalmeetings, “those [organizations] that were going to have a meeting, instead of Mickey Rooney and Judy Garland [putting on a show], it was the new secretary in the department. Navy and U.S.
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