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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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The five keys to great conference content

Gallus Events

At the end of February we supported Practically Perfect PA to run their second “Assist Conference” They reached their target of 100 PAs just a few days before the date of the conference, and everyone was delighted to have sold out the event. The five keys to great conference content. And the reason?

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Events, Faith Communities, and the Public Square

Conferences that Work

Religious meetings are a small, fascinating subset of the meeting industry. I learned about them when I presented at The Religious Conference Management Association annual conference in 2014, and I’ve written about what meeting designers can learn from religious services. and Olsen, Daniel H.

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How OpenAI Has Misappropriated My Copyright: ChatGPT’s Land Grab

Conferences that Work

I am resigned to the fact that OpenAI ‘s Large Language Model ChatGPT has scraped every blog post I’ve written here (over 750 posts in the last 13 years—around half a million words) so it can parrot my thoughts about meeting design, facilitation, and other topics. ” It is more than likely that it did copy your work.

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Working with suppliers and practitioners at meetings

Conferences that Work

By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference. Often, vendors meet with practitioners at a tradeshow, and sponsors (who are usually vendors too) get opportunities to address practitioners.

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The five keys to great conference content

Gallus Events

At the end of February we supported Practically Perfect PA to run their second “Assist Conference” They reached their target of 100 PAs just a few days before the date of the conference, and everyone was delighted to have sold out the event. The five keys to great conference content. And the reason?

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Pros and cons of consulting for large organizations

Conferences that Work

When choosing a consultant it’s smart to see whom they’ve worked for (and check references ). Consulting for large, well-known organizations obviously confers a certain amount of status. These meetings involve hundreds of countries and thousands of NGOs and people. Credibility. If you care about that kind of thing.