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Good meeting design is cheaper than special effects

Conferences that Work

Far too much money is spent on meeting glitz at the expense of good meeting design. “There’s no budget” I’ve noticed over the years that every meeting has a budget for F&B. There’s often a budget for a dramatic big-name speaker or two. Seth Godin makes an analogous point in this post….

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Competent logistics are the new meeting minimum

Conferences that Work

Because they make assumptions that what has to happen is what happened at just about every meeting their authors ever attended. They assume that meetings will consist of sessions with speakers on a stage. They assume that the core purpose of a meeting session is to transmit content to an audience. No related posts.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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Make the meeting bigger!

Conferences that Work

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. For too long, we’ve equated a meeting’s “success” with its size. So don’t try to make the meeting bigger. What to do?

Meetings 361
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The five keys to great conference content

Gallus Events

At the end of February we supported Practically Perfect PA to run their second “Assist Conference” They reached their target of 100 PAs just a few days before the date of the conference, and everyone was delighted to have sold out the event. The five keys to great conference content. And the reason?

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Fresh formats for conferences

Gallus Events

I spoke at IBTM in Barcelona ( you can read the “review” here ) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences. I then picked out five key things to consider when you thinking about designing fresh formats. What objectives should underpin meeting design.

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Lessons from Anguilla: What meeting designers can learn from religious services

Conferences that Work

And yes, I admit it, during the second day of my vacation while enjoying the harmonies I hear, I’m jolted to think about religious meeting design…. Religious services are thought to be around 300,000 years old — by far the oldest form of organized meeting that humans have created. Keep ’em moving!