Velvet Chainsaw
FEBRUARY 16, 2022
High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. Here’s what we came up with.
Velvet Chainsaw
AUGUST 31, 2021
As conference organizers, it can be helpful to consider our responsibilities from the viewpoint of duty of care — the legal definition of which is “a requirement that a person [or organization] act[s] toward others and the public with the watchfulness, attention, caution and prudence that a reasonable person in the circumstances would use.
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Conferences that Work
SEPTEMBER 25, 2023
I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. Conference organizers have, of course, every right to create an event that satisfies their wants and needs. Otherwise, why bother creating the conference in the first place? Whom is your event for?
Conferences that Work
JULY 11, 2022
It’s time to stop networking at meetings. No, I’m not saying we should only listen to lectures at meetings. This post was inspired when Victoria Matey shared the following thought about networking at meetings: Random thought. No related posts.
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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity.
Velvet Chainsaw
MARCH 30, 2021
Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. Bottom line: Having an emcee allows you, the meeting owner, to sleep better at night. The post Does Your Conference Need an Emcee? Now it’s a must-have. Check That Box.
Conferences that Work
APRIL 18, 2022
I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No, Sounds crazy, yes, but stay with me!
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