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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not.

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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

Corporate Events (meetings, conferences, tradeshows, product launches, brand activations, consumer shows, company parties). Sporting Events (local/professional sports, marathons, tournaments, rodeos). An award-winning industry leader, Wendy was recently honored with the 2024 Smart Women in Meetings Visionary Award.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. One way to show at-home fans some love?

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Event Attendee Energy Optimization Survey

Smart Meetings

A conference can be a full-contact sport. Smart Meetings is conducting a study in partnership with Zenus.AI and Olympian Meeting to learn the secrets from the Smart Meetings community and experts in and out of the industry. Smart Meetings is conducting a study in partnership with Zenus.AI 22nd, 2024!

2024 246
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Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

Event Marketer

But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. We can attest to seeing attendees sporting a variety of branded totes on the floor. The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming.

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MIA reacts to the Chancellor’s Spring Statement 2025

Prestige Events Magazine

The Meetings Industry Association (MIA) has reacted to the Chancellor of the Exchequers Spring Statement 2025, which was presented in the House of Commons yesterday. Every conference, exhibition and meeting fuels wider business activity, attracting inward investment, inspiring innovation and supporting job creation.

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Leveraging Team Learning at Conferences

Velvet Chainsaw

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace? Learning Together.