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On not knowing at conferences

Conferences that Work

To evaluate an event, conveners focus on knowing key conference metrics. Metrics such as ticket sales, KPIs , social media mentions, booth visits, and net promoter scores create a picture of event outcomes, satisfaction levels, and areas for improvement. But is there value in not knowing at conferences?

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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. When we stopped by on day two of the expo, the painting was halfway to being completed.

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Smart Travel: MICE Industry’s Positive Impact on Business Travel, Wynn Resorts’ Bigger Better UAE Plans Revealed, Indigenous Tourism Booms and More

Smart Meetings

The strengthening meetings, incentives, conferences and exhibitions (MICE) sector has also made major economic contributions, with businesses worldwide investing more in corporate travel that builds relationships both within teams and extended networks. billion, a $1.2 billion increase from a previous estimate.

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Crowd Safety: How One Nonprofit is Improving Training for Event Profs Globally

Event Marketer

Having competent personnel and contractors involved early on is critical for risk mitigation, as well as sufficient resources, risk assessments, crowd management plans, tests, pre-event safety checks, and ongoing monitoring through CCTV, drones, staff in elevated positions and social media, Allen says.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. The move will mark the first time a spirits brand has sponsored an NCAA Bowl game.

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Conference Management: What Event Organizers Need to Know

Eventmobi

A well-planned and executed conference will do wonders for your organization. A conference can help you achieve these things—if you host it correctly. To ensure your conference is a smashing success, invest in conference management. Keep reading this comprehensive guide to learn: What is a Conference?

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The Intersection of Augmented Reality, Social Media and Events is Finally Here

Eventmobi

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.