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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. When we stopped by on day two of the expo, the painting was halfway to being completed.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top trade shows, and in additional community conversations and events to be announced. Expanded trade show-specific data will be presented at an exclusive main session at EDPA Access 2025.

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Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

Event Marketer

Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. The reason behind this was data capture. Exploration within the booths was limited.

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You’re right! (About trade show appointments.)

Conferences that Work

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. The first man presented his case, and when he was done, Nasreddin exclaimed, “You’re right!” About trade show appointments.)

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B-to-B For Me

Event Marketer

For Siemens, the process is beginning well before the trade show floor opens. The brand is leaning on data to help tailor presentations and experiences in its trade show booths to meet the needs of the attendees. Hows that for seamless post-show memory recall?

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B-to-B Dream Team 2025: Meet Michelle Martin

Event Marketer

Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible. Levin Learn more about our B-to-B Dream Team presenting partner, Mosaic. Ill be ready to go.

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Why people continue to speak for free at meeting industry conferences

Conferences that Work

Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. My post Why don’t meeting conferences pay speakers?