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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. This year, the event added about 1,000 attendees and 27 percent retailers and consumer brands and will hold local iterations in Barcelona, Chicago and Abu Dhabi. Mattel, Canada Goose and P&G. Mattel, Canada Goose and P&G. And its huge!

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

EDPA will have additional presence across Event Marketers Exhibit Strategies content online, in field reports from top trade shows, and in additional community conversations and events to be announced. Expanded trade show-specific data will be presented at an exclusive main session at EDPA Access 2025. EventTrack + EDPA.

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How One Trade Show Fixed an Outdated Registration Process

Picatic by Eventbrite

If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. This nightmare was a reality for the Western Retail Lumber Association (WRLA), […]. This nightmare was a reality for the Western Retail Lumber Association (WRLA), […].

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Flagship Convention Spaces Bet On Retail

EventMB

Event industry trade shows such as IMEX in Frankfurt present a unique opportunity to showcase new venue openings. The center complex will feature office buildings, boutique retail outlets, and two 5-star international hotels with 953 rooms. The venue will also feature 25 restaurants, cafes and retail outlets.

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NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show

Event Marketer

Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. Here’s what we discovered.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Confection Convention: Sweets & Snacks Expo Returns as First Post-Pandemic Food Show

Event Marketer

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. Agency: MC2, Paramus, NJ. Ferrero USA.