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The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true. It is also the natural law of evolution for any conference.

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Conference Metrics That Matter

Velvet Chainsaw

For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. Anchor exhibitors — If you have an expo floor, its future sustainability will be a direct result of anchor exhibitor retention. Not all metrics can give you the insights you need right now.

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Leading Through the Pandemic: Generosity + Empathy = Future Brand

Velvet Chainsaw

Over the past 30 days, the VCC team has helped dozens of conference and show organizers with their decisions on how to respond to the pandemic. Don’t underestimate the value of affiliation and act in good faith to sustain long-term relationships. Provide the value your members need now without trying to profit. Unlikely Allies.

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Why A Sustained Events Program Outweighs One Big Event

Attendease

That’s why more event planners are shifting their strategy to sustained events programs. A sustained events program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. Why The Shift Towards Sustained Events In Modern Event Planning Strategies?

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How to Plan a Sustainable Event

GEVME

Events and gatherings happen in all sizes, at all kinds of social and commercial environments — whether it is a Christmas party, a large scale conference or a business event. While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events.

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The Conference Debt You Cannot Afford

Velvet Chainsaw

There is one debt every conference organizer must face and vanquish. It can cripple a conference. Organizational debt—the interest your conference pays when its structures, policies, procedures, practices, committees and leadership roles stay fixed and accumulate even as the world around it changes.* What is this debt?

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Sustainable Growth with Hybrid Events

GEVME

Following we will discuss how companies can have sustainable hybrid events within and outside their organization. A hybrid event can be of many types; it could be a conference, a seminar, meeting, etc. This team ensures that the speakers’ timing, the presentation, the audio, the camera set-up, etc.