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COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not.
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. sports for the better part of the last 16 months: fans. To find out how others are approaching their sportssponsorships in the months ahead, we tapped a few brand experts for their insights and predictions.
( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.
To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.
“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.
Content Just For You Whether youre a brand-side marketer, trade show exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.
So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Allstate Party at the Playoff, held this year Jan. 7 at The Majestic in downtown L.A.,
At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. to duke it out in a trivia contest centered on basketball and pop culture knowledge.
And that’s been a victory for tournament sponsors who’ve had the opportunity to engage with legions of sports fanatics at what has become a high-profile affair. The sponsorship additionally included the launch of a new “Coffeetail Corner” within the US Open Main Village, where fans could enjoy cocktails, including custom espresso martinis.
–Sharon Yi, SVP-Brand Solutions, Future plc Four ways the brand evolved its annual Power Trip conference into the always-on Power Play platform A curated group of 100 women kicked off Marie Claire’s reimagined Power Play summit in L.A. approaches its 30 th anniversary this fall.
–Marty McDonald, Founder and CEO, Boss Women Media Summit hosts Marty McDonald, founder of Boss Women Media, and Lady Jade, radio personality and producer, led the charge at the revamped conference. 30 to Oct. 1 in Dallas. But there were plenty of off-stage moments that were just as powerful as the event’s keynotes, panels and fireside chats.
Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers. Rounding out the sports-themed area was the UEFA Champions League soccer ball kick activity.
Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group. FICP’s Annual Conference Gave Back, Set Records. FICP’s Annual Conference Gave Back, Set Records.
However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners.
Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. SPONSORSHIPS ARE MORE VALUABLE THAN EVER Marketers at EMS agreed that events have become more valuable, post-pandemic—especially for sponsors. Carve time for ideation. Think long-term.”
Most recently, she served as the events and sponsorships coordinator at the Terra Bella Institute, in which she managed the coordination, budgeting and implementation of various events. Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and public relations consultancy.
Visa will peel back the curtain on its “Win/Win/Win” approach that tackles the complex and nuanced challenges of measuring sponsorship, while Essence Ventures will explore how the industry can better redefine experiential ROI. retailer DICK’S Sporting Goods that has unlocked new opportunities for connection with Gen Alpha athletes.
The post How to Get and Secure Sponsorship for an Event appeared first on Eventbrite UK Blog. You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.
View this post on Instagram A post shared by Denny’s (@dennysdiner) USAA, Morgan Stanley Enable Costume Try-ons When USAA combined its 100th anniversary campaign and 13-year Army-Navy game sponsorship, it crafted a 6,500-square-foot fan exhibit at the latest matchup to bring football history to life through personalization and technology.
Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. Now, she serves as NVTC’s vice president of events and sponsorships. Horan says, “I love what I do.
Enter: the Heineken LaundroMatch , a laundromat-turned-sports-bar concept inspired by two facts: Asia is home to some of the world’s most “hardcore” fans, many of whom wake up at 3 or 4 a.m. to catch games live, and the reality that during those early hours, bars are closed and most fans resort to watching the matches at home alone.
MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC. Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. They can also be branded so you can use them as a sponsorship source.
There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Many of these conferences still have high deal-making value. B2B buying is a team sport — an average of 5.4 From our view, most industry mega-shows continue to thrive.
Figma Config San Francisco Event Type: Virtual/Free and In-Person/Paid Config is an annual, global design conference that celebrates creativity, collaboration, and the future of design. Arnold Sports Festival Event Type: Paid Founded by Arnold Schwarzenegger, the Arnold Sports Festival is one of the biggest fitness exhibitions in the world.
Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.
Bristol-based Brightelm, an independent professional conference organiser, has appointed Giulia Esposito to focus on sponsorship and exhibition sales. In particular, she has spent the last seven years working on global sponsorship and exhibition sales projects with a number of commercial event operators. . Conferences.
Is there a solution for putting an end to fake and predatory conferences? Sounds like traditional association conferences’ calls for subject matter experts. That is to say, fraudulent conferences exist, and they are becoming a real problem for the meetings industry.”. Still, some predatory conference sites might give you pause.
The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.
It is aimed at large sporting and cultural events and was unofficially tested at this year’s Glastonbury Festival. We have significant interest from huge global events and sporting bodies across the globe too, they are considering using our technology to amplify their events and increase their sponsors ROI.”. Conferences.
This year – again with major sponsorship from Event Tech Live, the Event Technology Awards and Evolution Dome – the BBQ promises to be bigger and better. Conferences. Sporting Events. Last year, the lab hosted over 100 event professionals to celebrate all things ‘techy’. Areas of interest. Brand Events. Concerts & Tours.
Join the events, from business conferences to major sporting occasions that keep their attendees charged and connected. “Our vision was to deliver a World Cup with unparalleled fan experience, not just for cricket but for major sporting events. Delight your attendees and support digital engagement. Find out more here.
In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She then drilled down on the previous year’s attendee feedback for CREB’s other marquee event: the housing-market forecast conference held each January.
Initially, there were plans for a fourth Airbnb Open in Sydney, Australia, but Conley said that Chesky was concerned whether they “would be able to one-up what they achieved in Los Angeles,” which had included performances by Lady Gaga and Maroon 5 and corporate sponsorship from American Express. Gathering is an essential part of being human.
The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.
Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. But more recently, the format has expanded to include seminars, trade shows, career fairs, conferences, and more. In this way, hybrid events also unlock new sponsorship opportunities.
The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage. Why does this matter? You’ll laugh. You’ll cry. Could it be yours?
If producing hybrid events were an Olympic sport , most meeting professionals would have no trouble qualifying as amateurs. Over seven weeks from September to November, teams pitched creative ideas to a rotating panel of judges on topics as diverse as audience engagement, sponsorship , networking , event flow and design.
Star Live offers a powerful proposition of event services including stages and grandstands, trailers and roadshows, brand ambassadors and crewing alongside design and creative, sponsorship management and partnerships, event production and brand activation. Conferences. Sporting Events. Areas of interest. Brand Events.
The 15th annual edition of the Green Events and Innovations Conference (GEI 15) has been announced by AGF and ILMC. The leading and original conference for sustainability in events will take place on 28th February at a new venue, the Royal Lancaster Hotel, London. More info and tickets here: theticketsellers.co.uk/buy-tickets/green-events-and-innovations-conference-gei
These were: Best Experiential Agency; Best Event Sponsorship for Breyer’s Delights sponsorship of Hell and Back; Best Live Event for Riverfest in Limerick; and Best Event of the Year, also for Riverfest. Conferences. Sporting Events. Areas of interest. Brand Events. Concerts & Tours. Exhibitions. Event Tech.
As well as enhancing the experience, this investment provides organisers with new signage and sponsorship opportunities, allowing them to create an immersive, on-brand welcome, tailored for their event. Conferences. Sporting Events. Areas of interest. Brand Events. Concerts & Tours. Exhibitions. Event Tech.
‘Events inventory’ (the collective stock of tickets and invitations a company has available for personal or client entertainment use) may include valuable places at entertainment and sporting events, as well as awards ceremonies, speaker engagements, conferences and other corporate hospitality and sponsorship events.
However, before you jump on the mobile conference app bandwagon, think about what you really need. Here’s a quick rundown on 26 of the most popular and best mobile conference apps, in alphabetical order. Perfect for: Conferences that involve lots of networking and matchmaking among attendees. CrowdCompass from Cvent.
Sponsorship placement for optimal ROI. Basketball is not a single player sport, and neither is building a successful event app. We mirror the digital sponsorships and enhanced listings. It takes time and expertise to build an event app that will score the right points with your audience. Theme and branding.
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