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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. sports for the better part of the last 16 months: fans. To find out how others are approaching their sports sponsorships in the months ahead, we tapped a few brand experts for their insights and predictions.

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The Brief: Cosmic Luggage and $0 Days

Event Marketer

( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.

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How Vox Media Revamped its Ultramodern Code Conference in SoCal

Event Marketer

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

Content Just For You Whether youre a brand-side marketer, trade show exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.

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How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene

Event Marketer

So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Allstate Party at the Playoff, held this year Jan. 7 at The Majestic in downtown L.A.,