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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. sports for the better part of the last 16 months: fans. To find out how others are approaching their sports sponsorships in the months ahead, we tapped a few brand experts for their insights and predictions.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not.

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How to Legally Live Stream Your Event

Eventmobi

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? Banana Ball World Tour Locations: Vary Dates: Vary Pickleball is having its moment, but so it is another produce-themed sport: Banana Ball.

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How to Get and Secure Sponsorship for an Event

Eventbrite UK

The post How to Get and Secure Sponsorship for an Event appeared first on Eventbrite UK Blog. You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

MPI did a wonderful job blending the best of Indianapolis (this year’s conference location) into every aspect of this year’s WEC. Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. They can also be branded so you can use them as a sponsorship source.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Many of these conferences still have high deal-making value. B2B buying is a team sport — an average of 5.4 From our view, most industry mega-shows continue to thrive.

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