article thumbnail

West Midlands springs into a magical March of sport

Prestige Events Magazine

Eyes of the world on the West Midlands during epic month of top-class tournaments, including badminton, kabaddi and esports Sporting events anticipated to deliver 5.8 March promises to be a momentous month for sport in the West Midlands, with three major events in quick succession. million in economic impact for the West Midlands.

Sports 130
article thumbnail

Copper Box Arena announces new partnership deal with Addison Lee

Prestige Events Magazine

“This partnership will allow us to provide our event organisers with fantastic transport options, improving their overall experience and consolidate Copper Box Arena’s reputation as a top destination for sports, entertainment, and large-scale events.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not.

article thumbnail

UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

2024 264
article thumbnail

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.

article thumbnail

The SEC announces Dominic McKay as new CEO

Prestige Events Magazine

He was also CEO at Celtic Football Club and Chief Operating Officer and Executive Director of Scottish Rugby Union for 13 years, leading the development of the organisation into a modern, consumer focused sporting and entertainment business delivering world class major sporting events.

2026 264
article thumbnail

60 seconds with Dan Le Grange

Prestige Events Magazine

From historical buildings like Ashburton Hall to contemporary buildings and state-of-the-art iconic sports facilities like Lee Valley White Water Centre and the National Cycling Centre in Manchester – our portfolio is as broad as it is unique. 3/ From a client perspective, what does Dan Le Grange bring differently to the mix?

2026 269