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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

2024 264
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Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

Event Marketer

Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. We can attest to seeing attendees sporting a variety of branded totes on the floor.

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The Brief: Cosmic Luggage and $0 Days

Event Marketer

( Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

Content Just For You Whether youre a brand-side marketer, trade show exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.

2025 165
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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

Sports 306
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Selecting a premier trade show venue

Event Industry News

Trade shows provide a place for industry leaders and businesses to share ideas as well as view the latest technology, products, and services. Planning a trade show and ensuring the selection of a premier venue , however, can be a daunting task. Trade Show Activities. Audience Considerations. Venue Location.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317