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7 Design Considerations for Your Conference Hub

Velvet Chainsaw

High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. Here’s what we came up with.

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Looking into the Future of Event Tech

Velvet Chainsaw

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Conference organizers who jumped on the big-data bandwagon are drowning in so much information, they can’t make sense of what changes need to be made. Overwhelmed by Big Data.

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Tech Conference Accused of Creating Fake Women Speakers

EventMB

Skift Take: Tech industry insiders say fake female speakers were featured in the DevTernity conference lineup to create the illusion of diversity. Andrea Doyle Read the Complete Story On Skift Meetings

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Attendease is Nominated in 5 Categories for the Event Tech Awards 2020

Attendease

We are pleased to announce that Attendease has been shortlisted for five categories under the Event Tech Awards 2020. The Event Tech Awards recognizes the achievement of companies delivering outstanding digital and technological solutions to the events industry and it takes place in London, each year. Best Conference Technology.

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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. Opportunities sell out. Opportunities sell out.

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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Most marketing and communications teams agree that content marketing serves as the foundation to their conference marketing strategy. A Poverty Of Conference Content Marketing Success. Get specific.

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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.