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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.

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Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

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10 Virtual Trade Show Platforms for Your Next Event

EventMB

As virtual meetings and conferences become more common, we can only assume that online trade shows are next. Although they're more complicated to transition online, there is existing tech to assist. Here are ten tools for organizing virtual trade shows.

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. and international conferences and found that from the main stage to the booths and in the hands-on labs, the focus was on taking real action based on what is happening in convention rooms today.

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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles. If youre standing still, youre going backward.

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How One Trade Show Fixed an Outdated Registration Process

Picatic by Eventbrite

If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. The post How One Trade Show Fixed an Outdated Registration Process appeared first on Eventbrite US Blog.