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One of our favorite perks of covering tradeshows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. That matchas a given. Have a story idea? Want us to cover your booth?
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. AT&T Hotel and Conference Center in Austin, Texas, is set to undergo a comprehensive $30 million renovation aimed at elevating both the guest and conference experience.
Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6 Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.
Here, we explore trending sustainability news and ideas for corporate tradeshow marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.
Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, tradeshows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.
In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. From there, attendees could explore specific AI and IoT technologies in various environments.
Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. and international conferences and found that from the main stage to the booths and in the hands-on labs, the focus was on taking real action based on what is happening in convention rooms today.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
Her marketing experience then took her to a few medical technology startups as a director of marketing communications and product marketing. Conferences and tradeshows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says.
Award 1: Best Event Management Platform Map Your Show (MYS) is a leading event technology choice for organisers worldwide, powering 8 of the top 10 tradeshows in the United States.
Your real conference competition is not that event held six months after yours. Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. Too often our current conference planning processes focus on the greatest common denominator.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
Introduction Tradeshows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small tradeshow booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.
The CSAE Annual National Conference. CSAE holds their national conference in a different Canadian city every October. The conference is a mix of speaker sessions, networking, exhibitor booths, and evening social events. CSAE has used EventMobi’s app over the past two years for their annual national conference.
When you’re a sleep wellness brand vying for attention at a global technologytradeshow, sometimes you’ve got to make your own dreams come true. Visitors could strap on a Microsoft HoloLens mixed reality headset and embark on a virtual sleep science and technology journey that illustrated the product’s smart features.
Companies are increasingly shifting from large, infrequent conferences to smaller, more frequent gatherings that foster collaboration and connection. Highlight flexible spaces, technology features, and past success stories to showcase the hotels expertise. The nature of business meetings has undergone a significant transformation.
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health.
Following are 12 steal-worthy strategies, from conferences, to festivals, to tradeshows, to hospitality experiences. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins.
The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level. Technology has made it possible to make every experience of the event as personalized as possible so that the end-users or the members have something to remember forever.
MPs and Lords recognised the industrys unique ability to amplify government priorities, from boosting international trade to revitalising local economies. Michael Hirst OBE, UKEVENTS “It was rather like working a tradeshow stand, catching parliamentarians on the run to other meetings.
Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.
But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive tradeshow to stimulate excitement and intrigue. It’s hard to imagine, when a technology is in millions and millions of cars around the world, what that actually means.
The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide tradeshow evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.
Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Security is Expensive, but Critical. The level of difficulty is high.
When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. Discover the current top event management conferences with GEVME.
2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Foot traffic has long been a key measure of event ROI, especially at tradeshows. At a virtual tradeshow, for example, you need to show sponsors and exhibitors how many potential leads they reached.
Just because you’re hosting a tradeshow in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. Have stakeholders demo the technology and practice dry runs. One of the big benefits of hosting a hybrid or virtual tradeshow is that it’s easy to increase accessibility.
Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. Sava Events, for example, connects whole pages of conference content to the chatbot with a click. That’s changed. A better way to compete. They are popular.
Heart of Midlothian Football Club has unveiled the expansion of its conference and event facilities as part of the club’s long-term goal to grow the business off the pitch. The already well-established conference and events business has introduced six additional meeting and event spaces, all located within the main stand.
In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities. Virtual Event Type: Public Conference. Virtual Event Type: Conference & Expo. A large scale event, e.g. • Annual meeting • Conference • Expo You hope to… Offer a variety of educational sessions in different formats.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual tradeshow, this year Jan. Here’s what we discovered. We’re retracting a few Brownie points for standoffish brand ambassadors.
Event management software company Aventri has acquired ITN International , an innovator in mobile and cloud-based technology and near-field technology (NFC) that allows two electronic devices to communicate with one another. More : 6 Ways to Drive Success with ROI Technology.
—Christine Buck, Chief Marketing and Communications Officer, HIMSS The Puppy Park on the show floor was a popular spot. Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies. million-square-foot exhibit hall.
Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Tradeshow strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.
The most authoritative 2019 tech conferences directory on the web. Searching for top technology events to attend in 2019? Or looking to wrap up 2018 with an exceptional conference? This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries.
From the festivalization of tradeshows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go. Night Shyamalan. Agency: George P.
Without a doubt, conference apps are a must-have tool for any event organizer. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience.
From the festivities in honour of Dionysus in ancient Greece to the hybrid festivals of the 21st century, the industry has evolved significantly, adapting to social changes and technological advances. Download our exclusive whitepaper, “Cultural and Entertainment Events (Evolution, Trends, and the Impact of Technology).”
Implementing technology in your corporate events is no longer a “nice to have”. Tradeshows. By attending an international or local tradeshow, corporations can boost their revenues through the generation of promising business connections. Conferences. Choose reliable event management software.
Unlike older books, it covers the impact of digital technology (apps, online meetings, and social media marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in tradeshows, accessibility, and wellness in a fairly short book.
Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Among insights, Aaron Conk, senior merchandising and tradeshow manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
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