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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.

B2B 244
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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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5 Meeting Industry Trends That Are Changing the Face of Events

Social Tables

Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017.

Meetings 157
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5 Ways the Meetings Industry is Changing the Face of Events

Social Tables

By creating “journey maps” at a recent conference, the team was able to outline completely different experiences for attendees based on their personas. So they’re boldly blending the two when they travel to exhibitions and trade shows. These personas make the lives of industry planners easier — even Experient’s own.

Meetings 158
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A killer post–event report for partners: what data it calls for?

Eventory

A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a trade show. It will also help you convince partners that your trade show or a conference was a perfect addition to their marketing strategy that brought tangible results.

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The Next Logical Phase of Event Hybridization and Why It Will Be a Game Changer

Fork in the Road

There is another side to opening up the Pandora’s box of digital and pouring the contents out onto the trade show and conference room floors. What could be more fulfilling for conference-goers than to be able to compare, contrast and continue the learning from a single location? Phase-one hybrids. It's a must-read for.

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First Business Events Industry Week Celebrated Power of Meeting

Smart Meetings

Destinations International and PCMA closed out the week with their co-produced Destination Showcase education and trade show event in an expo hall looking out over the Potomac featuring 90 destinations from across the country giving updates. — SmartMeetings (@SmartMeetings) March 25, 2022. The Power of Purpose. Hugs are powerful.”