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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.

B2B 244
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First Business Events Industry Week Celebrated Power of Meeting

Smart Meetings

Destinations International and PCMA closed out the week with their co-produced Destination Showcase education and trade show event in an expo hall looking out over the Potomac featuring 90 destinations from across the country giving updates. — SmartMeetings (@SmartMeetings) March 25, 2022. The Power of Purpose. Hugs are powerful.”

Meetings 246
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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ. — JT Long (@SmartMtgsJT) October 12, 2022.

2022 264
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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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IMEX22 Shares Community-building Tools

Smart Meetings

Always keep your circles open,” he says, noting the tendency of attendees to gather in small cliques following presentations and activities during conferences and events. Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry.

Tourism 223
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5 Meeting Industry Trends That Are Changing the Face of Events

Social Tables

Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017.

Meetings 157
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5 Ways the Meetings Industry is Changing the Face of Events

Social Tables

By creating “journey maps” at a recent conference, the team was able to outline completely different experiences for attendees based on their personas. So they’re boldly blending the two when they travel to exhibitions and trade shows. These personas make the lives of industry planners easier — even Experient’s own.

Meetings 158