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There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.
Destinations International and PCMA closed out the week with their co-produced Destination Showcase education and tradeshow event in an expo hall looking out over the Potomac featuring 90 destinations from across the country giving updates. — SmartMeetings (@SmartMeetings) March 25, 2022. The Power of Purpose. Hugs are powerful.”
Download “Pathways to Clarity” a joint IMEX, Smart Meetings WhitePaper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ. — JT Long (@SmartMtgsJT) October 12, 2022.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.
Always keep your circles open,” he says, noting the tendency of attendees to gather in small cliques following presentations and activities during conferences and events. Download “Pathways to Clarity” a joint IMEX, Smart Meetings WhitePaper outlining the state of the meetings industry.
Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017.
By creating “journey maps” at a recent conference, the team was able to outline completely different experiences for attendees based on their personas. So they’re boldly blending the two when they travel to exhibitions and tradeshows. These personas make the lives of industry planners easier — even Experient’s own.
Download “Pathways to Clarity” a joint IMEX, Smart Meetings WhitePaper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. SmartMeetings (@SmartMeetings) October 13, 2022. JT Long (@SmartMtgsJT) October 12, 2022.
Start with the blog, then look deeper into topics with their collection of whitepapers, infographics, and eBooks. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as tradeshow presentation. Meetings & conferences. Conferences That Work.
A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a tradeshow. It will also help you convince partners that your tradeshow or a conference was a perfect addition to their marketing strategy that brought tangible results.
There is another side to opening up the Pandora’s box of digital and pouring the contents out onto the tradeshow and conference room floors. What could be more fulfilling for conference-goers than to be able to compare, contrast and continue the learning from a single location? Phase-one hybrids. It's a must-read for.
Always keep your circles open,” he says, noting the tendency of attendees to gather in small cliques following presentations and activities during conferences and events. Download “Pathways to Clarity” a joint IMEX, Smart Meetings WhitePaper outlining the state of the meetings industry.
Virtual summits are as close as you can get to mimicking an in-person conference online. Example: Data management company Looker will host a virtual summit in October, the Join @Home Digital Data Conference. However, organizers have shifted the conference online due to pandemic. Virtual Conference Series. Virtual Summit.
In the B2B space there are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.
There is another side to opening up the Pandora’s box of digital and pouring the contents out onto the tradeshow and conference room floors. What could be more fulfilling for conference-goers than to be able to compare, contrast and continue the learning from a single location? Phase-one hybrids. It's a must-read for.
There is another side to opening up the Pandora’s box of digital and pouring the contents out onto the tradeshow and conference room floors. What could be more fulfilling for conference-goers than to be able to compare, contrast and continue the learning from a single location? Phase-one hybrids. It's a must-read for.
It has a slight focus on conferences and corporate events, but contains lots of helpful content for everyone. Conferences that Work. Publishing 6-8 editions a year, Event Marketer focuses on the marketing aspect of event management, and encompasses corporate events and tradeshows. Event Marketer. Membership Groups.
But then conferences, speakers, and festivals were tied for second. People are nervous about it, but when you’re looking at the success across the board, that’s proving not to be the case, as DEI showed in our The Power of Digital Events whitepaper released last year. What are they watching?
As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and tradeshows they attend. For example, Cavanaugh points to medical tradeshows.
With in-person conferences back in full force, demand for full-day online business events is down. Pro Tips For big annual tradeshows and conferences, facilitate pre-event networking online. Start by creating an online community exclusively for conference registrants. But interest in shorter gatherings is strong.
While conferences and annual get-togethers are common events organizations use for these purposes, many different types are also effective. That investment can be anything from real estate to a marketing campaign or conference. It can be a very valuable tool for determining the success of an event such as a conference or tradeshow.
We’ve all been cooped up for months, and frankly nobody wanted to return to the stodgy conference room where it’s just session after session after session. You can offer exclusive elements throughout the year, like eBooks and whitepapers. And EMS didn’t disappoint. The organizers did a fantastic job of balancing the agenda.
For example, a B2B tradeshow for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc. Press and Media.
But often, you may not always have so much control over the flow of contact data generated at an event, so here we’ll focus on one of the more common types of events – an industry tradeshow, where your company is an event sponsor or an exhibitor. An offer of a free whitepaper, which can be prepared prior to the event.
From product launches and tradeshows to customer appreciation events and industry conferences, events serve as powerful touchpoints to connect with customers and prospects alike. Download our whitepaper if you want to read more about Eventtia’s event management API services and its real-life implementation.
As for digital events, virtual event booths are analogous to the stands you see at in-person events like tradeshows and festivals, and they make it easier for sponsors, organizers, and attendees to connect. 90% of attendees would recommend ABC Conference to their colleagues! Learn why by clicking the link in our bio.")
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.
Velvet Chainsaw consulting is helping companies improve annual meetings, conferences, and education. Each of these locations has great information on planning events and conferences, along with newsletters, videos, ebooks, and webinars. If you are a tradeshow kind of marketer, this is a reliable source. Plannerwire.
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Event Marketing Conferences. Constant Contact. Agora Pulse.
The first was a 7,500-attendee tradeshow that the client — a large tractor manufacturer — was scheduled to hold for its dealers in a centrally located city in the United States in November 2001. I put together a whitepaper on it for them to say, ‘Listen, guys, you are not a target, all right? Barbara Dunn O’Neal.
The first was a 7,500-attendee tradeshow that the client — a large tractor manufacturer — was scheduled to hold for its dealers in a centrally located city in the United States in November 2001. I put together a whitepaper on it for them to say, ‘Listen, guys, you are not a target, all right? Barbara Dunn O’Neal.
Examples of this type of event or experiential marketing can include anything from handing out samples on the street to a booth at tradeshow to a built-in display or exhibit at a shopping center to a stand-alone event that immerses customers in a product or service. Event Marketing Conferences. Social Media Management Tools.
Many virtual events or online events take the shape of webinars for online courses, training and workshops; online meetings like small conferences and symposiums; and online broadcasts of speeches, performances, interviews and tours. Meetings and Conferences. This is a HUGE factor and should not be overlooked. Live streaming tools.
and a specialist in the future of medicine, Bertalan Meskó has attended hundreds of conferences and events devoted to medicine and health care. But if medical conferences have tended to stay the same, the ground around them is beginning to shake. Bertelan Meskó. Don Neal agrees. HLTH AND WELLNESS.
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