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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

Floor Coverings, Galore There’s no contracted carpet for these shows, so while some exhibitors choose to stand on the bare concrete floor, many use this opportunity to pad the booth experience with just the right rug. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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3 Easy Ways Planners Can Reduce Risk Today

Smart Meetings

The most common mistake Howe sees planners make is that they don’t read their contracts. Contracts are self-inflicted wounds,” he says. You have no rights or responsibilities unless they are in the contract.” In the same fashion, planners need to do their research when hiring vendors.

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How Ipsy is Making Over Large-Scale Beauty Events

Event Marketer

More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. The outdoor, in-person experience was the culminating event in a series of mobile anniversary activations featuring diverse, immersive beauty experiences. VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In. Photo credit: Peter Baron.

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Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Event Marketer

But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Featured photo: Courtesy of Sundance Institute/Jutharat Pinyodoonyachet Have event news to share? Email Juanita.

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.