GEVME

AUGUST 13, 2018

Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. Segment and personalize your event catering emails.

Marketing 216

Marketing Contracts Events 2018 216

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 334

2021 2020 Event Marketing Hotels 334

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Industry News

JANUARY 14, 2025

Forestry England has appointed Nuweb Group, a leading UK-based event technology provider, as its in-house ticketing solution. The partnership will cover a wide range of activities, from admission tickets and seasonal events to Forestry Englands high-profile Forest Live concert series.

Contracts 59

Contracts Event Technology Technology Events 59

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Meetings 233

Meetings Insurance Financial Contracts 233

Smart Meetings

DECEMBER 7, 2018

Beyond that, the best way for planners to protect themselves and their events is to take preventative steps before the event begins. The most common mistake Howe sees planners make is that they don’t read their contracts. Contracts are self-inflicted wounds,” he says. More : Is Your Event Marketing Plan Ready for GDPR?

Contracts 209

Contracts Insurance Hotels Fashion 209

Event Marketer

APRIL 11, 2022

As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. The event is obviously an institution in Texas and in Houston, and for us, it’s a great place to reach a large consumer base and tap into that passion.

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

SpotMe Blog

JUNE 29, 2022

A hybrid event could also reduce the strain on your online audience’s mental and physical health. Traveling is stressful for many, especially now when some people are still at high risk of contracting COVID-19. The post What are hybrid events and why are they the future of event marketing?

Event Marketing 130

Event Marketing Marketing Travel Events 130

Event Marketer

JULY 1, 2024

Best of all, we offer one contact, one contract, and one food and beverage minimum making planning easy for creating unforgettable events. That’s why we have more than 120 salespeople who live throughout the nation. That way they can meet with clients personally and in their time zone.

Entertainment 278

Entertainment 2024 2001 Healthcare 278

Event Marketer

FEBRUARY 16, 2024

Floor Coverings, Galore There’s no contracted carpet for these shows, so while some exhibitors choose to stand on the bare concrete floor, many use this opportunity to pad the booth experience with just the right rug. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

Trade Shows 318

Trade Shows Fashion Apparel Retail 318

Event Marketer

NOVEMBER 1, 2021

Leading up to the event, Ipsy launched “The Next 10” social media challenge in July to discover the next generation of creators “breaking barriers, dismantling beauty norms and inspiring self-expression.” The mobile program is a large part of the company’s marketing strategy that also includes p.r., Photo credit: Peter Baron.

Social Media 289

Social Media Fashion Contracts Events 289

Event Marketer

APRIL 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. More than 750 people ultimately brought their bums to the event. So the brand is running with the idea and installing “smackable” billboards in two cities.

Sponsorships 306

Sponsorships Entertainment Contracts Consulting 306

Event Marketer

APRIL 17, 2024

She started in mobile tours with Chobani more than 12 years ago, driving an F-350 with a 26-foot trailer around the country, and learned from the ground up everything from negotiating contracts to developing event partnerships and executing programs. Now, overseeing Oatly’s experiential marketing for the U.S.,

Trade Shows 264

Trade Shows Negotiating Contracts Hotels 264

Event Marketer

MAY 20, 2024

When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. And there is certainly added value in that.

Advertising 263

Advertising Contracts Government 2018 263

Picatic by Eventbrite

FEBRUARY 7, 2019

There’s no getting around it — events can be expensive affairs to put on. Especially if your main revenue is ticket sales, it can be difficult to get money in time to pay vendor and venue contracts. The post The Pros and Cons of Crowdfunding Your Next Event appeared first on Eventbrite US Blog.

Contracts 282

Contracts Conference Venues Events 282

Event Marketer

OCTOBER 4, 2023

But in this era, event safety and attendee perceptions are critical to the success and continued growth of events that weathered the pandemic recovery period. In the past few years, [other markets] have been able to be more competitive when bidding against us. We have tennis matches, America’s Cup, golf events.

Travel 306

Travel 2024 2026 2025 306

Guidebook

NOVEMBER 22, 2024

These new capabilities are: Event Marketing Websites, Free Event Registration, and Paid Ticketing. And all of them, naturally, compliment our Event Experience App perfectly. Event Marketing Websites Free to any event organizer, whether a Guidebook customer or not.

Event Apps 78

Event Apps Event Management Management 2025 78

Event Marketer

APRIL 22, 2024

To appeal to Gen Z, the brand has developed a real-deal contract position that centers on crafting compelling social media content and getting one’s boots dirty. Think: Capturing the grounds crew prepping turf at an MLB stadium or sharing a POV on maintaining roads at a national park.)

Social Media 305

Social Media Travel Tourism Contracts 305

Event Marketer

AUGUST 8, 2022

“We’re bringing the same style and swagger that we bring to Coachella or the US Open to a business event where every detail is something that you want to do, not something that you need to do,” says Clayton Ruebensaal, evp-global b2b marketing at American Express. It makes people want to come back.

Conference 246

Conference Government 2022 Speakers 246

Event Marketer

AUGUST 28, 2023

Whereas, I think a lot of event marketers get so caught up in acquiring fans’ data. I’m very thankful for the team because we’re very approachable, and therefore, the influencers had a great time and posted way more content than we contracted them to post,” says Stanley. “As We didn’t require any of that.”

Food and Beverage 245

Food and Beverage 2023 Contracts Marketing 245

Eventmobi

FEBRUARY 25, 2019

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Live-streaming in event marketing requires promotion.

Marketing 150

Marketing Social Media Speakers Event Marketing 150

Event Marketer

JULY 11, 2024

But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities.

2026 278

2026 2025 2027 2009 278

ePly

JANUARY 3, 2024

A Guide for Event Profs in the Age of Rising Costs Welcome to 2024, where contract negotiations continue to be a critical but dreaded aspect of event planning. In this day and age, negotiation skills are even more essential as event professionals strive to deliver memorable experiences while staying on budget.

Negotiating 87

Negotiating Contracts 2024 Events 87

Event Marketer

FEBRUARY 21, 2024

Depending on the venue rules, it may be possible to bring in an outside vendor, in which case, Stuckrath suggests researching popular local coffee shops that might have a vibe or philosophy similar to the brand and approach them to partner for the event. Keep it simple.

Trade Shows 255

Trade Shows Food and Beverage 2024 Contracts 255

Event Marketer

JANUARY 29, 2024

–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.

Event Design 306

Event Design 2009 Events Speakers 306

Attendease

MAY 31, 2023

The development of today’s tools has allowed organizations and teams alike to unlock their creative potential, maximize resources, and deliver exceptional events with ease. You’ll be amazed at what the innovative software available on the market today can do for your events! Onboarding can be lengthy and expensive.

Event Planning Tools 195

Event Planning Tools Event Planning Contracts Management 195

Event Marketer

APRIL 3, 2023

What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. See the Campaign in Action: The post How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes appeared first on Event Marketer.

Sponsorships 264

Sponsorships Sports Social Media Contracts 264

EventTechBrief

NOVEMBER 17, 2017

The most valuable and distinctive attribute of live events is the opportunity to meet with customers and prospects in person. If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it.

Marketing 162

Marketing Corporate Events Contracts 2018 162

Smart Meetings

NOVEMBER 9, 2018

Sales and marketing teams are hungry for leads and the more data attached to these leads, the better. We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales.

Contracts 203

Contracts Marketing Education Travel 203

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Attendease

APRIL 24, 2023

It’s important to involve marketing, events, software development, accounting, operations, HR, and any other teams that may end up using the tool. In addition, it’s crucial to speak with both end-users and their managers, along with any key stakeholders who have been involved in software contract signings historically.

Event Management 195

Event Management Management Contracts Events 195

GEVME

AUGUST 13, 2019

For many event managers, sponsors and partners bring a great deal of income. They either make your event profitable or make is so you can invest more in it. No matter your experience in the event industry, searching for event marketing partnerships is still a necessary task. . About the event partnership.

Contracts 136

Contracts Financial Social Media Marketing 136

Capterra Event Management

JULY 25, 2017

Before those expectations are met, they must be clearly defined in an event planner contract, not only to establish certainty between you and your client, but to protect you from the ramifications of any obstacles that may come up. Here are the five things every event planner must include in their event planner contract.

Contracts 66

Contracts Event Management Event Planning Management 66

Event Industry News

FEBRUARY 24, 2025

The Barbican is continuing its longstanding partnership with Searcys, marking an impressive 35 years of collaboration. This milestone highlights the strength of a relationship built on shared values, innovation, and an unwavering commitment to delivering outstanding culinary experiences across one of the leading arts and conference venue.

Contracts 59

Contracts Conference Venues Event Design 59

Event Industry News

JULY 7, 2021

ABOUT US: Event Industry News (EIN), which is exactly that, launched in 2010; a first exclusively digital magazine in a resolutely print-focused sector. Events Limited. WHO WE ARE LOOKING FOR: We are looking for a Marketing Manager with experience in the events industry, media/publishing, and promoting B2B events.

Marketing 80

Marketing Management 2010 Social Media 80

Event Marketer

OCTOBER 10, 2022

Benefit says it takes more than a pretty backdrop to make an influencer event sparkle. Benefit worked out a mutual agreement with its influencer partners before the event to ensure they captured the type of content it was looking for and that both parties’ expectations were aligned.

Consulting 290

Consulting Events Social Media Contracts 290

Planning Pod

APRIL 12, 2020

Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207