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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

According to Bedolla, drawing attention to female soccer players through the Men’s World Cup sponsorship was one of the “flashier” strategies adidas has leveraged in its work to drive gender equity and create opportunities for women in sports. It’s all about representation… And [the FIFA World Cup] is the biggest stage that we own as a brand.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

But entering a new relationship with a hotel usually comes with a detailed contract of agreements and stipulations. year period of time have shifted into the future years causing a significant demand and compression issue when contracting with hotels,” Payne said. Smart Meetings chatted with Cheryl M.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

Throughout the event, those who tuned in could also ask Frampton questions and score exclusive giveaways, discounts and prizes. There’s also trivia, a chance to “sign a contract” to be an Oat Milker for a day and other brand touchpoints throughout the MiLB stadiums, where Oatly’s non-dairy frozen dessert is available at concession stands.

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How to Improve your Event Sponsorship Offerings

GEVME

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.