Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Event Marketer

APRIL 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. Color us intrigued.

Sponsorships 303

Sponsorships Entertainment Contracts Consulting 303

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal. Event sponsorship packages.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Event Marketer

FEBRUARY 16, 2024

Floor Coverings, Galore There’s no contracted carpet for these shows, so while some exhibitors choose to stand on the bare concrete floor, many use this opportunity to pad the booth experience with just the right rug. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

Trade Shows 308

Trade Shows Fashion Apparel Retail 308

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Whether they’re checking IDs for a 21-plus event, patrolling your event space overnight, or keeping your attendees safe during the event, contracting a security company is a must.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. However, just as in any relationship, it’s critical to ensure that you and your partner make a good match before establishing a contract. Reasons to attract sponsors for your event.

Sponsorships 174

Sponsorships Event Ideas Contracts Events 174

Eventmobi

MAY 23, 2024

Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Then draft and sign a contract that defines the role of each sponsor. Now you need to market your conference , of course! No pressure!

Conference 292

Conference Management Speakers Event Apps 292

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. Not all contracts can be canceled free and clear, and there are, of course, sunk costs associated with a canceled face-to-face event. Sponsors and exhibitors are finding letting go of their long-term behaviors challenging.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Eventsforce

MAY 22, 2019

Yet securing and managing sponsorships is one of the biggest challenges organisers have to face. Decide Why Your Event Needs Sponsorship. Whilst one of your objectives for sponsorship is likely to be to bring money in, you also need to consider other reasons why you would like sponsors. Decide on Different Types of Sponsorship.

Sponsorships 92

Sponsorships Events Negotiating Management 92

Smart Meetings

JUNE 28, 2024

MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. If you can contract far enough in advance, you can secure better rates before supply is squeezed.

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Event Farm

MAY 5, 2021

Like the venue, they must agree with your compliance protocols before you sign the contract. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app.

2021 306

2021 Event Planning Insurance Transportation 306

Attendease

SEPTEMBER 18, 2024

Look inside your organization to assemble a cross-functional team , leveraging diverse skill sets from marketing, ops, finance, and other relevant departments. EventUp Planner has intuitive marketing automations designed to make your life easier by minimizing repetitive tasks. Email marketing getting you down?

Management 195

Management Sponsorships Event Management Events 195

Velvet Chainsaw

SEPTEMBER 29, 2016

Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., one point for every $5K in integrated marketing spend). Exhibitors who downsize their booth, but invest more in sponsorship, should have point accrual based on overall spend.

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

GEVME

JUNE 13, 2018

Make your final selection, confirm the final details with a host, and sign a contract. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Run marketing activities according to the schedule. Prepare and run post-event marketing activities. After a conference.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

SpotMe Blog

JUNE 29, 2022

You might also be able to track down partners for the virtual event that can help cut costs, like a company that can help with live streaming, or offer reduced rates for virtual sponsorship opportunities. Traveling is stressful for many, especially now when some people are still at high risk of contracting COVID-19.

Event Marketing 130

Event Marketing Marketing Travel Events 130

GEVME

AUGUST 13, 2019

No matter your experience in the event industry, searching for event marketing partnerships is still a necessary task. . Before you rush into any event partnership or sponsorship, you need to consider all the pros and cons of future relationships and pay attention to any possible warning signs. Be prepared for lengthy contracts.

Contracts 136

Contracts Financial Social Media Marketing 136

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

SmartMeetings

MAY 11, 2020

This person assembles the necessary team to address any and all issues connected to the event: venue, F&B, content, speakers, entertainment, AV, registration, marketing, sponsorship and exhibiting, just to name a few. Marketing: This person creates all the communication content used to promote the event.

Sponsorships 130

Sponsorships Speakers Tech Conference 130

Coterie Spark

AUGUST 19, 2022

Here are some ways that we help clients set big goals and drive sponsorships and ticket sales, so they can stay on track with the big promises they’ve made to attendees. . Incentivize Early Registrations & Sponsorships. That starts with offering discounts for early bird registration and marketing them thoroughly.

Conference 98

Conference Sponsorships Contracts Meeting Planning 98

Socio Events

NOVEMBER 9, 2022

Whether it’s marketing to attendees and driving registration or establishing a budget and securing a venue, event planners need to navigate a host of responsibilities—each one as important as the last. Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships.

Event Planning 96

Event Planning 2023 Sponsorships Insurance 96

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details. Event Income.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

Eventmobi

JANUARY 24, 2019

Gifts in kind (actual fair market financial value). Grants and contracts. Sponsorship fees. Recommended Read: How to Create a Sponsorship Strategy that Will Maximize Your Event Revenue. Negotiate speaker contracts carefully and be clear about expenses speakers can claim. Management fees. Merchandise sales.

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. We are preparing for fewer European attendees as a result of new European regulations restricting the sponsorship of physicians to attend conferences in the U.S.

Marketing 78

Marketing Meetings 2016 2007 78

Eventinterface

AUGUST 1, 2017

Planners now need to be marketers, product managers, negotiation and contract specialists, security experts, digital media and technical whizzes. Sponsorship and increasing event revenue in the age of technology. Most events require sponsorship support to be produced. Event marketing for all generations.

Event Planning 100

Event Planning Sponsorships Meetings Insurance 100

Endless Events

JANUARY 27, 2022

We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas. I’m an event professional, a marketer, a person who has planned events. Same thing in marketing: “If I invest my money as a marketer into Google, I’m paying for impressions.

Sponsorships 133

Sponsorships 2022 Events Contracts 133

GEVME

JUNE 11, 2019

In this way, you can confirm the date up to 6 months in advance (large annual events, dinners, various training sessions), confirm the date and venue–meeting space/accommodation (sign contract and provide deposit), confirm keynote speakers (confirm bio/photo for publicity), and engage secure sponsorship. Create a budget. Select a menu.

Event Planning 136

Event Planning Speakers Entertainment Contracts 136

Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Event Leadership Institute

JULY 30, 2020

Create a marketing plan and timeline. ? If applicable, develop sponsorship packages and begin soliciting partners. Two months before: ? Confirm presentation topics and descriptions, gather bios and photos from all speakers/presenters, and have contracts signed (if applicable). ? Create a preliminary budget. ?

Event Planning 114

Event Planning Social Media Speakers Sponsorships 114

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Event Planning 133

Event Planning Government 2014 Event Management 133

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. As a result, sports sponsorships exploded.

Sponsorships 78

Sponsorships Meetings Advertising Sports 78

Attendease

MARCH 19, 2024

Download our Event Marketing Calendar Template to manage all the moving pieces of your event from one unified place! Look for opportunities to save on bulk orders or multi-event vendor contracts. Assign team members to be accountable for milestones. Build in buffer time for unexpected delays.

Management 195

Management Event Management Contracts Corporate Events 195

Endless Events

NOVEMBER 1, 2022

But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. From there, it’s as easy as plugging the data into your sales or marketing system to start the lead nurturing process. Offer More Sponsorship Perks. Or engagement?

Sponsorships 132

Sponsorships Event Apps Events Advertising 132

The MICE

JANUARY 9, 2025

To minimise waste in the fan zones, specific requirements were included in tender documents for gastronomy and sponsorship contracts, such as the use of reusable cups and a reduction in giveaways. Many marketing elements, such as the Stuttgart app and the citys advertising campaign, were also repurposed.

2024 52

2024 Sustainability Sports Travel 52

Event Industry News

DECEMBER 3, 2020

Launched last year, Spelfie is an out of this world marketing opportunity for live events. Hand in hand with Airbus’ technology, bookable weeks, months, even years ahead, the app synchronises with a satellite in position. To keep up to date with all the news, subscribe for free here.

Sponsorships 78

Sponsorships Contracts 2021 Tech 78