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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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How to Create Sponsorship Levels & Lock in Sponsors [Examples!] 

Eventmobi

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

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How to Legally Live Stream Your Event

Eventmobi

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. This is probably included in your venue contract but it’s good to double-check.

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event Contracts in the Post-COVID Era. “As As people start to work through it, they’ll look at things differently, and look at things they’ve never looked at before,” she said.

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Conference Management: What Event Organizers Need to Know

Eventmobi

Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Then draft and sign a contract that defines the role of each sponsor. Other sponsors want to help plan and execute the events they support.