Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Picatic by Eventbrite

NOVEMBER 12, 2019

Event sponsorship is a top source of revenue for a good half of event creators. Once the contract is signed, you can relax. So it stands to reason that securing sponsors — and the right sponsors — is a big stressor in the life of an event creator. Just as finding event sponsors […].

Sponsorships 275

Sponsorships Contracts Events Event Planning 275

Event Marketer

APRIL 8, 2024

OATLY IS REALLY MILKING ITS BASEBALL SPONSORSHIP How’s this for sponsorship ingenuity: Oat milk brand Oatly is leveraging its multiyear Minor League Baseball (MiLB) partnership this season to create the league’s “121 st team,” the Malmö Oat Milkers (a nod to its home city of Malmö, Sweden). Beat that, Chicago pizzerias.

Sponsorships 303

Sponsorships Entertainment Contracts Consulting 303

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal. Event sponsorship packages.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Endless Events

JANUARY 22, 2020

Everybody gather ’round because we’re about to teach you how to use WiFi as an event sponsorship asset! And all of this by using WiFi as an event sponsorship asset. How To Use WiFi As An Event Sponsorship Asset – Video Transcription. Password Strategy In WiFi As An Event Sponsorship Asset. Minimal Costs!

Sponsorships 135

Sponsorships Events Negotiating Hotels 135

Event Marketer

FEBRUARY 16, 2024

Floor Coverings, Galore There’s no contracted carpet for these shows, so while some exhibitors choose to stand on the bare concrete floor, many use this opportunity to pad the booth experience with just the right rug. Bonus points for inspiring buyers to connect with their inner model.

Trade Shows 317

Trade Shows Fashion Apparel Retail 317

Event Planning BluePrint

JANUARY 12, 2025

I love empowering event planners through courses and tools, helping them navigate challenges like pricing, sponsorships, and client management. These connections go beyond contracts and spreadsheets; theyre about trust, understanding, and shared goals. Hearing success stories from our graduates is the ultimate reward.

2013 118

2013 Sponsorships Event Planning Events 118

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. This is probably included in your venue contract but it’s good to double-check.

Wireless 448

Wireless Events Social Media Venues 448

Attendease

APRIL 5, 2021

You can have sponsorship packages that leverage both virtual and in-person components. If you can do that very well and monetize that, you can make a lot more money in your ticket sales and in your sponsorship sales,” says Givner. . It’s all about how you position the benefits of running a hybrid event.

Sponsorships 273

Sponsorships Management Contracts Events 273

GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. However, just as in any relationship, it’s critical to ensure that you and your partner make a good match before establishing a contract. Reasons to attract sponsors for your event.

Sponsorships 174

Sponsorships Event Ideas Contracts Events 174

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. Not all contracts can be canceled free and clear, and there are, of course, sunk costs associated with a canceled face-to-face event. Sponsors and exhibitors are finding letting go of their long-term behaviors challenging.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Eventsforce

MAY 22, 2019

Yet securing and managing sponsorships is one of the biggest challenges organisers have to face. Decide Why Your Event Needs Sponsorship. Whilst one of your objectives for sponsorship is likely to be to bring money in, you also need to consider other reasons why you would like sponsors. Decide on Different Types of Sponsorship.

Sponsorships 92

Sponsorships Events Negotiating Management 92

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Whether they’re checking IDs for a 21-plus event, patrolling your event space overnight, or keeping your attendees safe during the event, contracting a security company is a must.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Event Marketer

MAY 17, 2021

Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event Contracts in the Post-COVID Era. “As As people start to work through it, they’ll look at things differently, and look at things they’ve never looked at before,” she said.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Farm

MAY 5, 2021

Like the venue, they must agree with your compliance protocols before you sign the contract. You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app. Because legal expenses are a concern, insurance is now 30-40% more expensive even though it doesn’t cover epidemics.

2021 306

2021 Event Planning Insurance Transportation 306

Velvet Chainsaw

SEPTEMBER 29, 2016

Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., Exhibitors who downsize their booth, but invest more in sponsorship, should have point accrual based on overall spend. one point for every $5K in integrated marketing spend). Partnership.

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150

Smart Meetings

JUNE 28, 2024

If you can contract far enough in advance, you can secure better rates before supply is squeezed. Work with local tourist boards and partners to secure sponsorships for elements that will add meaning to an event, such as a local activation, entertainment or gift. Like most things in life, timing makes a difference.

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Eventmobi

MAY 23, 2024

Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Then draft and sign a contract that defines the role of each sponsor. Other sponsors want to help plan and execute the events they support.

Conference 289

Conference Management Speakers Event Apps 289

Attendease

SEPTEMBER 18, 2024

Not only does it shorten the learning curve, but you already know what to expect from a service and contract/policy standpoint—huge advantages when your bandwidth is stretched thin! I’ve attached a sponsorship prospectus outlining this year’s packages and benefits, including [highlight 2-3 key benefits].

Management 195

Management Sponsorships Event Management Events 195

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

MeetingsNet

MARCH 25, 2020

Understanding things like event-insurance fine print and which areas of operation hotels get group revenue from will help planners become better at contracting and negotiating. This article from Reuters has more details on the postponement-clause fine print in those event-insurance contracts.

Contracts 57

Contracts Hotels Insurance Negotiating 57

Eventinterface

MARCH 12, 2017

A few years ago, I was contracted to manage a conference. One of my first tasks was to review what was already in place, committed to and contracts signed. One of my first tasks was to review what was already in place, committed to and contracts signed. I came on board only a few months before the event.

Sponsorships 100

Sponsorships Contracts Meeting Planning Education 100

Eventmobi

JULY 27, 2022

Based on strong registration, exhibit, and sponsorship revenue and solid virtual leads for exhibitors, we’re allocating more resources to support revenue partner success and expanding our menu of sponsorship options. Increase revenue from year-round sponsorship contracts so we’re not relying too heavily on the annual conference.

Education 195

Education Sponsorships Conference Contracts 195

Event Industry News

SEPTEMBER 7, 2021

Eventscase has just renewed its sponsorship contract with Delegate Wranglers, currently one of the most successful event prof’s communities on the internet, with over 21,000 members worldwide. This is the third year in a row Eventscase sponsors the famous community.

Contracts 98

Contracts Sponsorships Meetings Events 98

Coterie Spark

AUGUST 19, 2022

Here are some ways that we help clients set big goals and drive sponsorships and ticket sales, so they can stay on track with the big promises they’ve made to attendees. . Incentivize Early Registrations & Sponsorships. In this day and age, it’s hard to commit to something months in advance. Read the Fine Print.

Conference 98

Conference Sponsorships Contracts Meeting Planning 98

SmartMeetings

MAY 11, 2020

This person assembles the necessary team to address any and all issues connected to the event: venue, F&B, content, speakers, entertainment, AV, registration, marketing, sponsorship and exhibiting, just to name a few. The virtual component of an event is no different. What Are the Physical Requirements?

Sponsorships 130

Sponsorships Speakers Tech Conference 130

GEVME

JUNE 13, 2018

Make your final selection, confirm the final details with a host, and sign a contract. According to Grant Carmichael from the Midwest UX team, “Speaker curation, speaker hospitality, sponsorships, design, budget, volunteers, content, PR/social, production, ticketing, legal and more all need the full attention of someone.”

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

SmartMeetings

APRIL 13, 2021

Finances and Contracting. If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest? If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest?

Contracts 130

Contracts Travel Trade Shows Sponsorships 130

GEVME

AUGUST 13, 2019

Before you rush into any event partnership or sponsorship, you need to consider all the pros and cons of future relationships and pay attention to any possible warning signs. Disadvantageous event partnership contract, terms, and other issues. Be prepared for lengthy contracts. Signing a contract. Signing a contract. .

Contracts 136

Contracts Financial Social Media Marketing 136

Attendease

MARCH 19, 2024

Look for opportunities to save on bulk orders or multi-event vendor contracts. Build approval protocols for expenses over a set threshold, especially for discretionary spending categories. Regularly reconcile your projected versus actual costs and adjust budgets as needed.

Management 195

Management Event Management Contracts Corporate Events 195

Eventmobi

JANUARY 24, 2019

Grants and contracts. Sponsorship fees. Recommended Read: How to Create a Sponsorship Strategy that Will Maximize Your Event Revenue. Negotiate speaker contracts carefully and be clear about expenses speakers can claim. Exhibit or exposition booth rental fees. Gifts in kind (actual fair market financial value).

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Event Planning BluePrint

JANUARY 18, 2022

You will coordinate every element of the event from vendors to venues and sponsorships to guests. Sponsorship . Contracts & templates. If you’re just getting started or your business is not well established, I highly recommend you do not sign vendor contracts on a client’s behalf. Rental Management.

Consulting 112

Consulting Food and Beverage Contracts Sponsorships 112

Socio Events

NOVEMBER 9, 2022

Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships. Also, think about sponsorships. Finalize vendor contracts. Secure sponsorships. Start pitching to sponsors and creating an event sponsorship proposal. Organize your finances.

Event Planning 96

Event Planning 2023 Sponsorships Insurance 96