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Navigating the Top Challenges of Corporate Event Marketing

Attendease

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. How does this event align with our overall corporate strategy and goals for the year?

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HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

Event Marketer

The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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Q&A: A Driving Force for Event Marketers

SmartMeetings

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. We don’t do high-volume “speed-dating” events.

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Configurable Conference Journeys

Velvet Chainsaw

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Limit to no more than three attendee segments.

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PCMA & CEMA announce strategic alliance to support, educate & grow audiences

Event Industry News

PCMA, the world’s largest platform for business events professionals, and the Corporate Event Marketing Association (CEMA), a premier global community of corporate event marketers, announced today a strategic alliance that will introduce each organisation to new audiences.

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Corporate Event Organisers Look to a Sustainable Industry, with Sustainable Practices

Prestige Events Magazine

Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. Over half of respondents say this is an issue they are hoping to tackle in the next few years.