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Effectively the bible of special events, Joe Jeff Goldblatt takes readers through every aspect of producing an event. The EventMarketing Handbook : Beyond Logistics and Planning by Allison Saget. If you’re going to use an event to make money, you need to read this book.
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Assembled by PCMA, Marriott International, the Long Beach Convention & Visitors Bureau, and the CorporateEventMarketing Association (CEMA), and led by the innovation strategy consultancy Fruition Co., DOWNLOAD the Report: Beyond ROI to ROE (Return on Events): Measuring the Impact of Business Events.
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Aside from its event management software, Bizzabo has a blog that regularly posts useful, easy-to-digest pieces full of actionable takeaways. It has a slight focus on conferences and corporateevents, but contains lots of helpful content for everyone. Gallus Events. EventMarketer. EventMarketing Institute.
“Slowly but surely, the meeting industry is learning that the old lecture-saturated conference model is increasingly inferior to meetingdesigns that incorporate the active learning, connections, engagement, and outcomes that attendees actually want and need.”
“Slowly but surely, the meeting industry is learning that the old lecture-saturated conference model is increasingly inferior to meetingdesigns that incorporate the active learning, connections, engagement, and outcomes that attendees actually want and need.”
He also speaks at industry and private corporateevents, gives training for data scientists and conduct strategy workshops for executives. Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. What is he known for? Where to find him?
He also speaks at industry and private corporateevents, gives training for data scientists and conduct strategy workshops for executives. Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. What is he known for? Where to find him?
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