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The best events stand out to attendees and encourage them to return in the future. However, given the sheer volume of corporateevents in the current landscape, its increasingly difficult to make your mark. Thats where corporateevent gifting comes into play. Which gifts are most effective?
Look out for even more coverage as well as exclusive interviews with corporateevent trade show marketers on the show floor. Additional reporting by Anna Huddleston, EventMarketer trade shows editor. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
Covering a wide range of events, including corporate, public, and charity sectors, the UK events industry has proven itself to be a vital economic driver, contributing not just financially but also culturally and socially. As the nation continues its recovery, the industry is paving the way for future growth and innovation.
Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. ICE Launches Annual ICE Report 2021.
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Corporateevent trends have changed rapidly in recent years. There’s so much at stake when you host an event. So it’s important to keep up with new corporateevent industry trends to make your events more successful than ever. . And it’s an event industry trend that’s expected to grow in 2023.
Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s eventmarketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.
The latest ICE Annual Benchmarking Research Report, produced in collaboration with Cvent, has revealed concerning trends amongst corporateevent professionals regarding the adoption of sustainableevent practices. The report, based on survey responses from event planners in the UK, Germany, and the […]
As eventmarketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Positive news for eventmarketers. Some 77 percent of five travel buyers indicated their companys spend increased last year.
Corporateevents serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. Effective project management is crucial for seamless execution—AKA your sanity.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Moving away from “one event to rule them all” Hosting “one big event” is often seen as the pinnacle of corporateevent planning. Splashy annual events generate immense excitement and engagement, often bringing a short-term economic and publicity boost to the city they’re hosting in. Let’s explore the benefits!
Clear sustainable messaging and practices. HPE Delivers the First-ever CorporateEvent Keynote at Sphere Step aside, U2. CES 2024: We Came, We Saw, We Recapped the Best Exhibit Experiences Unexpected textures, appearances and pivots. Less intricate architecture and more thrills. Storytelling over information.
But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporateeventmarketing today. Thank you for making this industry look and feel so good.
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders.
Sustainableevent strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule. M omentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. Learn More on Event Peeps.
Get inspired by these 10 corporateeventmarketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 EventMarketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind. Source: MC2.
A group of major event brands, led by ICE (In-house CorporateEvents), is calling for event industry input into the continued development of an eventsustainability measurement tool that will be free of charge and applicable for every event. The data will also be attributed on an event-by-event basis.
Some brands are going through the “no giveaways” phase while others are looking into community-conscious ideas such as water bottle stickers that support charities or plantable pencils that drive the message of sustainability and circularity. Sustainability steps matter. Sondrup suggested giving the gift of time and expertise.
There is a new bar set for keynote brand storytelling and corporateevents: If what you’re experiencing makes your skin tingle. Agencies: i4D Events (global events AOR for HPE); No Filter Creative (content). million LED lights, immersive sound system and landmark futuristic vibe.
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporateeventmarketing clients adding data privacy amendments to agreements with their suppliers. And there is certainly added value in that.
Analog Events tries to make sure set pieces, like this one at Olaplex’s Bond Shaper launch party at NYA Studios, are designed with reuse in mind. Kaye told Convene that he came from the PR marketing world with his foot in the “entertainment sphere” — think premieres, brand and product launches. Compost, compost, compost.
The kits were distributed to those in need in the Las Vegas area where the CSR event was held. Oracle OpenWorld holds a sustainable-first CSR event. Oracle OpenWorld is on a mission “to host the most sustainable conference in the world.”. SalesForce holds an event to fight the HIV/AIDS epidemic.
I will be championing events education and research and supporting the Executive Committee and partners in taking the industry forward. Prior to her time at KERB, Narain was General Manager at the EventMarketing Association (EMA), where she spent most of her time engaging with corporateevent managers.
We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.
Sustainability is part of the plan. You can change the boring course of any event with carefully prepared program content and a sustainability plan. . Infusing events with hands-on experiences. Sustainability strategies replace one-off programmes. Corporate & social responsibility. Engaging technology.
Hosting a hybrid event can contribute to that. With fewer people going to your event, you can reduce the overall impact that your conference has on the environment. MeetGreen , a sustainableevent agency, found that the typical conference attendee produced 1.89 kilograms of trash per day. . appeared first on SpotMe.
In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. to emulate the EV9’s roster of Sounds of Nature.
He currently serves on the MPI Foundation Global Board of Trustees, the board of directors for the LGBT Meeting Professionals Association and is the vice chair of the Advisory Board for the CorporateEventMarketing Foundation. Our industry provides boundless opportunities for innovation and creativity,” he says.
Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House CorporateEvents (ICE).
Former isla cofounder Ben Quarrell and major event expert Poppy Stephenson have launched Sustainability Simplified, a consultancy that helps event and media businesses achieve their sustainability goals quicker.
A midland’s based team building and corporateevents agency are hopeful after being shortlisted for the Best Sustainability Initiative category at the Meetings and Incentive Travel Magazine Awards this coming September.
None of background was printed, it was all projected light on muslin panels, so it’s reusable and sustainable. PCMA acquired EventMarketing Association-UK, a community of more than 800 corporateeventmarketing professionals from the United Kingdom.
Lumiere London’s Underwood flagship is a beacon of sustainability, inclusivity, and community impact. Conveniently located with excellent transport links and full DDA compliance, it’s the perfect setting for events that inspire creativity and connection.
ICE has begun a series of research and focus group initiatives, within the corporateevent community, that will look to understand what the future of the meetings and eventsmarket could look like post Covid-19.
Launch of our new Whitepaper Our October highlights weren’t limited to events. We also launched our latest whitepaper on trends in corporateevents, exploring key themes such as sustainability, networking, digital transformation, and personalisation across countries.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporateevents and conferences. Event technology solves many common event planning pain points.
Business Events Still Produce Lots of Paper Waste. And last but not least, the challenge of sustainability still remains. Try making your eventssustainable by coming up with ways with which paper wastage can be reduced. Sustainability of CorporateEvents.
Business Events Still Produce Lots of Paper Waste. And last but not least, the challenge of sustainability still remains. Try making your eventssustainable by coming up with ways with which paper wastage can be reduced. Sustainability of CorporateEvents.
events, a strong future workforce, and a more sustainable industry. PCMA believes the future of the business events industry is about focusing on solving the economic and social transformational challenges of our audiences—together,” said Sherrif Karamat, CAE, president and CEO of PCMA and the CorporateEventMarketing Association. “We
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