Event Marketer

JANUARY 22, 2025

The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. As the lines blur between corporate event teams and corporate trade show departments, we know this partnership provides a win-win-winfor EDPA members, for end-user clients, and for the industry overall.

Trade Shows 130

Trade Shows Consulting Corporate Events Education 130

GEVME

APRIL 18, 2018

Personalised agenda-building helps event marketers collect actionable data that shows which sessions create the biggest buzz and what areas need improvement. How to create an event agenda for a corporate event. Five participants were asked to travel from Hong Kong to Singapore, each using only one payment mode.

Corporate Events 159

Corporate Events Event Planning Speakers Entertainment 159

Bizzabo

SEPTEMBER 13, 2018

Are you ready for a vast array of unique corporate event ideas ? In this guide you'll find 25 unforgettable themes for your next corporate event. In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Corporate Themes and Concepts.

Corporate Events 131

Corporate Events Social Media Airlines Events 131

Event Marketer

DECEMBER 15, 2022

Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Her Purpose Net Zero tool helps event hosts measure, monitor and manage attendee travel emissions data.

2023 246

2023 Sustainability Consulting Travel 246

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind. Source: MC2.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Photo credit: iStock/ NutthasethVanchaichana The post Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing appeared first on Event Marketer.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

SpotMe Blog

JUNE 29, 2022

While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people. Providing extra virtual event space if your physical venue is at capacity. appeared first on SpotMe.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Event Marketer

OCTOBER 16, 2023

Achieving both objectives while keeping the experience fresh year after year is a challenge that many an event marketer can relate to. The post Internal Meetings: Five Ways Zeiss Keeps its Salesforce Fired up appeared first on Event Marketer.

Meetings 299

Meetings Negotiating Hotels Marketing 299

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. Marketing attribution tools. It’s common sense.

Marketing 218

Marketing Travel Technology Speakers 218

Socio Events

MARCH 15, 2023

Corporate event planning is a challenging task that requires a considerable amount of effort. Even the most experienced event organizers need a team of professionals and experts to help them pull it off seamlessly. These events can range in size and include anywhere from 50 attendees to thousands.

Corporate Events 83

Corporate Events Event Planning 2023 Social Media 83

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Attendease

DECEMBER 23, 2019

In a recent event marketing survey published by Harvard Business review, it was stated that 52% of the brands participating in the survey found face to face event marketing more valuable to their business as opposed to other marketing channels. Appeal to Bleisure (business/travel leisure).

2020 243

2020 Event Apps Social Media Travel 243

Eventsforce

SEPTEMBER 10, 2019

This month’s round-up of top technology stories includes an interesting analysis on Airbnb and its efforts to make further inroads in the events industry, following its launch of a new search tool for business travellers. Will having less likes on your event’s Facebook or Instagram posts have any real impact you may ask?

Travel 94

Travel Tech Social Media Event Tech 94

Smart Meetings

JANUARY 12, 2023

The Smart Meetings team went backstage at Great Columbus Convention Center for a tour of what goes into a high-production value event and how many people are pushing buttons to make the magic. PCMA acquired Event Marketing Association-UK, a community of more than 800 corporate event marketing professionals from the United Kingdom.

2023 228

2023 2024 2019 Sports 228

Smart Meetings

JANUARY 3, 2019

San Francisco Travel has been doing quite a bit of welcoming, as well. Joe D’Alessandro, president and CEO of San Francisco Travel Association, called it the heartbeat of the city and reported that the campus is already booked through April. She officially welcomed the world to the jewel in the middle of the city. A Warm Welcome.

Travel 147

Travel 2017 Corporate Events Tech 147

Prestige Events Magazine

MAY 6, 2022

A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event.

Sustainability 130

Sustainability Travel Corporate Events Global Events 130

Eventmobi

SEPTEMBER 22, 2022

For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. Why Blend Corporate Social Responsibility And Events? At the end of the day, corporate event marketers realize that doing good is good business, but it also just feels good. What’s Next? .

2012 195

2012 2015 Sustainability 2018 195

ePly

FEBRUARY 18, 2024

Whether you’re new to corporate event planning or a seasoned veteran, you can improve your results at your next corporate event by perusing and integrating these proven strategies for success. Such is the case with corporate events. What is Corporate Event Planning?

Corporate Events 62

Corporate Events Event Planning Trade Shows Speakers 62

Smart Meetings

MARCH 12, 2019

Claire Smith, vice president of sales and marketing with Vancouver Convention Centre shared her passion for the “incredible impact of meetings” with many of the winners. Other common themes included collaboration (Jaclyn Sass, associate director of event marketing with Merkle), Integrity (Nan Marchand Beauvois, senior vice president, U.S.

Meetings 159

Meetings Tourism Healthcare Advertising 159

Event Industry News

MARCH 30, 2020

ICE has begun a series of research and focus group initiatives, within the corporate event community, that will look to understand what the future of the meetings and events market could look like post Covid-19.

Event Tech 117

Event Tech Corporate Events Tech Sustainability 117

Plan Your Meetings

AUGUST 7, 2018

When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Think outside the box.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Event Industry News

JULY 3, 2023

A midland’s based team building and corporate events agency are hopeful after being shortlisted for the Best Sustainability Initiative category at the Meetings and Incentive Travel Magazine Awards this coming September.

Corporate Events 52

Corporate Events Sustainability Travel Meetings 52

Hubilo Blog

MARCH 25, 2019

We have talked about incentive travel events before and have shared a lot of great tips from our previously powered events. Dreaming with the Stars was one of this amazingly organized one-day event that helped us gain insight into high profile corporate events and learn a few important things along the way.

Travel 63

Travel Event Apps Corporate Events Event Technology 63

Event Industry News

JUNE 1, 2020

While no one knows exactly what the aftermath of the global COVID-19 pandemic will mean for the events industry, we expect to see two competing sentiments: lingering concerns about travel and mass gatherings and a pent-up demand for the commerce and community associated with live events. Rethink your brand voice.

Trade Shows 114

Trade Shows Travel Marketing Event Marketing 114

PCMA Convene

NOVEMBER 18, 2024

The same went for other single-use items used for corporate event marketing, like furniture. Composting is usually so easy to bring on site, as well as recycling,” Analog Events founder and CEO Jordan Kaye said, and it’s very easy to quantify. “On Report back.

Sustainability 59

Sustainability Education Entertainment Negotiating 59

Boomset

MARCH 31, 2019

Photo by Jeremy Dorrough on Unsplash Corporate events are a great way to gain new customers or clients and can help to grow your business exponentially - when done correctly. When done wrong, things can go south fast, so it’s important to know all the ins and outs of planning your event. Don’t let this hold you back.

Corporate Events 48

Corporate Events Travel Events Entertainment 48

Event Geek

MARCH 18, 2018

While event marketing may seem like a glamorous industry full of parties and VIP networking, any real event marketer can tell you that those ideas are a fantasy – the truth is much less fun. Event marketers can feel secure and assured that their work is no longer flying under the radar or hidden behind the scenes.

Trade Shows 111

Trade Shows Sponsorships Technology Event Marketing 111

Event Industry News

DECEMBER 13, 2018

was awarded as the best technology startup in the world at the 6th edition of the “Event Technology Awards”. was recognised as a four-year-old startup that takes on successfully end-to-end technology for corporate events. was founded to help businesses improve their marketing experiences at corporate events.

Event Technology 91

Event Technology Technology 2018 2014 91

Smart Meetings

FEBRUARY 25, 2022

With extensive hospitality and events experience, Thompson brings decades of industry knowledge to the new role. Mission Pacific Hotel and The Seabird Resort in Oceanside, California welcomed Fairchild as area director of sales and marketing. Dyson has been with ACVB since 2004, when she joined the organization as marketing manager.

Food and Beverage 130

Food and Beverage Hospitality Tourism Hotels 130

GEVME

MARCH 4, 2019

This is a certificate course in event management that expands your knowledge and site management capabilities, strategic planning, event marketing and design, and other content areas. CSEP: Certified Special Events Professional. Global Travel Professional (GTP). CPCE: Certified Professional in Catering and Events.

Event Management 120

Event Management Management Trade Shows Healthcare 120

Eventmobi

JULY 13, 2023

The right event speaker can also act as a powerful part of your event marketing strategy. Learn how you can leverage speakers to advocate for your event. Guest speakers for corporate events Leadership experts. Type of event. Travel requirements. Audience size. Duration of stay. Confirm booking.

Speakers 195

Speakers Advertising Contracts Negotiating 195

Planning Pod

APRIL 12, 2020

As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses. Dig deep for these kinds of motivations and attractions, as they can be a springboard for successful events.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Let’s start with the more uplifting reason why you should increase your event budget in 2023.

2023 122

2023 Food and Beverage 2022 Negotiating 122

Expo Pass

JANUARY 25, 2023

Sometimes it’s good to take a step back and think about things from a different perspective – like as the guest of an event rather than the host. The Experiential Marketing Summit in Las Vegas centers around showcasing out-of-the-box event marketing and branding.

2023 148

2023 Event Planning Conference Trade Shows 148

Social Tables

JUNE 17, 2024

While some venues are truly one-of-kind and truly offbeat, others have one or two unique characteristics that set them apart, such as: Venue type Some of the most exceptional event venues in the world don’t look like traditional conference centers from the outside. Create more memorable marketing. Improve the attendee experience.

Venues 106

Venues Conference Advertising Corporate Meetings 106

Event Industry News

JUNE 1, 2022

Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).

Sustainability 93

Sustainability 2030 Trade Shows 2022 93

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.

Event Technology 126

Event Technology Technology Event Tech 2013 126