Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

2024 195

2024 Event Marketing Marketing Sustainability 195

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

EventMB

MARCH 21, 2023

Skift Take: Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 209

Event Marketing Events Marketing Meetings 209

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

2024 158

2024 Event Marketing Marketing Social Media 158

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

EventMB

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.

Tech 195

Tech Marketing Events Event Tech 195

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

Management 195

Management Event Management Marketing Trade Shows 195

Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Event analytics can be found in several different places.

Trade Shows 195

Trade Shows Marketing Tech Management 195

Picatic by Eventbrite

JUNE 9, 2021

The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Eventbrite hosted the first-ever RECONVENE summit in May. Watch recordings of every session here.

Events 354

Events Event Marketing Event Planning Marketing 354

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Marketing Speakers Events 105

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They generate lots of data and insights.

Marketing 218

Marketing Travel Technology Speakers 218

Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% These three forms of advanced technology barely scratch the surface of what I expect we’ll see in the event space in the next few years.

2019 375

2019 Event Planning 2016 2018 375

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

B2B 307

B2B Social Media Event Marketing Events 307

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.

Trade Shows 109

Trade Shows Healthcare 2024 Financial 109

Attendease

MARCH 20, 2019

Organizing one event is no minor feat, but what if you're managing multiple events? To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. Consolidate your marketing efforts.

Event Management 284

Event Management Management Speakers Marketing 284

Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

2025 95

2025 Event Marketing Trade Shows Marketing 95

Attendease

SEPTEMBER 9, 2024

Rather than manually entering data across multiple platforms, everything is housed in one intuitive place. Plus, automation streamlines processes like time-intensive processes like email marketing and registration. Keeps you organized Event management solutions help you stay organized amid all the moving pieces.

Event Planning 284

Event Planning Speakers Event Management Management 284

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Attendease

OCTOBER 20, 2023

We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Let’s get started and make your event truly stand out!

Social Media 307

Social Media Events Marketing Event Marketing 307

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

Marketing 195

Marketing Sponsorships Speakers Events 195

EventMB

JULY 9, 2024

Skift Take: The intricacies of absorbing a multi-million registration company is the focus of an upcoming internal Maritz tech summit. Andrea Doyle Read the Complete Story On Skift Meetings

Tech 195

Tech Meetings Event Marketing Marketing 195

SpotMe Blog

OCTOBER 27, 2022

Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.

Corporate Events 246

Corporate Events 2023 Event Apps Sustainability 246

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

EventMB

DECEMBER 18, 2023

Skift Take: Alex Reynolds, the co-founder and CEO of Vendelux, discusses how data analytics is transforming event marketing and the powerful impact of forging connections in an increasingly digital world. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 197

Event Marketing Events Marketing Meetings 197

Attendease

AUGUST 30, 2023

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media.

Social Media 382

Social Media Marketing Events Venues 382

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

Trade Shows 104

Trade Shows 2024 Sustainability 2016 104

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Event Marketer

AUGUST 14, 2024

So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to take its online business into the wild. It’s not this hard sales pitch at people,” she says.

Retail 110

Retail Social Media Marketing Events 110

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 144

Marketing Sustainability Insurance 2023 144