Eventmobi

SEPTEMBER 18, 2024

To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin! Define donor segmentation criteria.

Event Marketing 321

Event Marketing Marketing Social Media Events 321

Picatic by Eventbrite

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. In this time of increasing digital get-togethers, Eventbrite creators are bringing their communities even more opportunities to connect and socialize online.

Marketing 370

Marketing Event Marketing Events Event Planning 370

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 356

Event Marketing Marketing Social Media 2021 356

EventMB

NOVEMBER 7, 2023

Skift Take: Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract. Andrea Doyle Read the Complete Story On Skift Meetings

Event Marketing 212

Event Marketing Marketing Events Meetings 212

Event Marketer

JUNE 16, 2025

Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Celebrate Global Exhibitions Day The world’s top exhibition organizers, Clarion Events, Comexposium, Emerald, Informa, and RX, joined forces on June 4 to celebrate the 10th edition of Global Exhibitions Day (GED).

Trade Shows 130

Trade Shows 2027 2028 2026 130

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

Trade Shows 278

Trade Shows 2025 Education Event Marketing 278

Event Marketer

JUNE 26, 2025

31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Experiential Marketing Month gives event marketers a forum where they can share skills, prepare for the future and make important connections.”

Marketing 130

Marketing 2026 Sponsorships Tech 130

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Marketing Speakers Events 105

Event Marketer

OCTOBER 28, 2024

THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences. We collect this data in real time through interactive experiences that encourage attendees to share information.

Entertainment 262

Entertainment Tech Event Tech Food and Beverage 262

Event Marketer

NOVEMBER 20, 2024

The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. This is event measurement in the AI age. They’re using new, and much improved, technology and taking cues from neuroscience.

Technology 306

Technology Marketing Events Event Marketing 306

Event Marketer

OCTOBER 10, 2024

Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. It may mean you need to track what people are doing at the event. Outline your key data points and the tools needed to capture that data.

Sustainability 258

Sustainability Trade Shows B2B Marketing 258

Event Marketer

JANUARY 23, 2025

For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on Event Marketer.

2025 316

2025 Trade Shows Retail Marketing 316

Event Marketer

DECEMBER 2, 2024

These are just some of the data points we dive into in the Women in Events 2024 Career Progression and Satisfaction Report. Coproduced with: The post Women in Events: The 2024 Career Progression and Satisfaction Report appeared first on Event Marketer. Download your copy of the report below.

2024 237

2024 Event Marketing Events Marketing 237

Event Marketer

FEBRUARY 17, 2025

Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the just because approach with more research-driven tactics. By tapping into data and audience pain points, savvy brands are pouncing on the opportunity to craft more meaningful stunts that offer both relevance and wow-factor.

Marketing 237

Marketing Entertainment Event Marketing Events 237

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 334

2021 2020 Event Marketing Hotels 334

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion 295

Fashion Apparel Social Media Marketing 295

Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability 246

Sustainability Education Events Marketing 246

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Smart Meetings

JUNE 12, 2025

The goal is to help marketers, event planners and hospitality professionals move faster and smarter, collaborate better and deliver more engaging, high-return experiences. It can also automatically create content for emails, event pages and marketing.

2026 242

2026 Tech Trade Shows 2025 242

Event Marketer

JANUARY 8, 2025

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing.

Marketing 130

Marketing Advertising Event Marketing Trade Shows 130

Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.

2025 278

2025 Automotive Trade Shows Transportation 278

Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

Trade Shows 264

Trade Shows 2024 Sustainability 2016 264

Event Marketer

NOVEMBER 14, 2024

Lastly, at a merch station, attendees who entered their information into a data-capture form received an ION “It’s on” tote bag and an NWSL scarf. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer.

Sports 312

Sports Sponsorships Advertising 2024 312

Event Marketer

AUGUST 14, 2024

So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to take its online business into the wild. It’s not this hard sales pitch at people,” she says.

Retail 278

Retail Social Media Marketing Events 278

Event Marketer

JUNE 6, 2025

What’s great about that is they were sitting, sometimes for over an hour, creating these collages,” says Laura Gaffney, director-business marketing, EMEA & APAC, at Pinterest. “It And she has the data to back up the approach. Marketers see better results because the audiences are more engaged.

Marketing 173

Marketing Sponsorships Advertising Fashion 173

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 360

Marketing Sustainability Insurance 2023 360

Event Marketer

MARCH 19, 2025

With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.

2025 200

2025 2024 Conference Marketing 200

Event Marketer

MARCH 17, 2025

Leveraging the snow theme, cloud-based data storage company Snowflake invited attendees for conversations in what looked like ski gondolas. Warm colors and frosted plexiglas made meeting space a key visual cue at Health Catalyst, a healthcare data company. Some promotional items had entire storylines. Want us to cover your booth?

Healthcare 261

Healthcare Tech 2025 Transportation 261

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows 162

Trade Shows 2025 2024 Event Apps 162

Event Marketer

APRIL 27, 2025

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Image credit: iStock/ guoya Have a story idea?

Trade Shows 218

Trade Shows 2025 Negotiating Food and Beverage 218

Event Marketer

APRIL 15, 2025

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

2025 227

2025 Trade Shows Sustainability Entertainment 227

Event Marketer

DECEMBER 11, 2023

11-15, was hosted inside an intimate brownstone townhouse in Brooklyn, NY, and featured a series of lavish spaces inspired by the social media platform’s holiday trend data, and decked out in twinkling seasonal home décor and furnishings from Anthropologie. The shoppable pop-up experience, open to the public Oct. 6-10 in New York City.

Retail 299

Retail 2024 Social Media Event Marketing 299

Event Marketer

MARCH 10, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios. FANS CAN SWING BY METS HOUSE NYC THIS BASEBALL SEASON March 27 will mark Opening Day of baseball (finally!), We think anyone who experiences winters that long should get free treats for life.

Banking 257

Banking Sports Sponsorships Retail 257

Event Marketer

JANUARY 16, 2025

The games served as shot-tracking experiences and included a physical table and custom paddles embedded with motion-tracking sensors, which broadcast real-time gameplay data that could be viewed on an adjacent screen. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.

2025 279

2025 Retail Trade Shows Sports 279

Event Marketer

DECEMBER 15, 2024

Measuring Better Traditional lead-gen is, of course, forever, but in the age of AI, brands are stepping up their data game to maximize trade show ROI with increasing sophistication and speed. The post Roundup: 10 Things We Loved in Trade Shows in 2024 appeared first on Event Marketer. That matchas a given. Have a story idea?

Trade Shows 278

Trade Shows 2024 Sustainability Healthcare 278

Event Marketer

FEBRUARY 27, 2023

Event Marketer’s all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in February on the “State of Work.” They’re also still enjoying flexible work environments as 54% are still working remotely. Look out for our next survey in March.)

Event Marketing 246

Event Marketing Marketing Events Event Technology 246

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Industry Trends If you thought Sphere wasn’t loud enough, now marketers will be able to add outdoor audio to their activations on the Exosphere. Canada and Europe.

Trade Shows 237

Trade Shows Retail 2024 2025 237