Event Marketer

OCTOBER 28, 2024

THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences. We collect this data in real time through interactive experiences that encourage attendees to share information.

Entertainment

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing

Event Marketer

JUNE 16, 2025

Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Celebrate Global Exhibitions Day The world’s top exhibition organizers, Clarion Events, Comexposium, Emerald, Informa, and RX, joined forces on June 4 to celebrate the 10th edition of Global Exhibitions Day (GED).

Trade Shows

Event Marketer

JUNE 26, 2025

31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Experiential Marketing Month gives event marketers a forum where they can share skills, prepare for the future and make important connections.”

Marketing

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

Trade Shows

Event Marketer

DECEMBER 2, 2024

These are just some of the data points we dive into in the Women in Events 2024 Career Progression and Satisfaction Report. Coproduced with: The post Women in Events: The 2024 Career Progression and Satisfaction Report appeared first on Event Marketer. Download your copy of the report below.

2024

Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

2025

Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability

Event Marketer

JANUARY 23, 2025

For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on Event Marketer.

2025

Event Marketer

OCTOBER 10, 2024

Event Marketer has embarked on a partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. It may mean you need to track what people are doing at the event. Outline your key data points and the tools needed to capture that data.

Sustainability

Event Marketer

FEBRUARY 17, 2025

Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the just because approach with more research-driven tactics. By tapping into data and audience pain points, savvy brands are pouncing on the opportunity to craft more meaningful stunts that offer both relevance and wow-factor.

Marketing

Event Marketer

NOVEMBER 14, 2024

Lastly, at a merch station, attendees who entered their information into a data-capture form received an ION “It’s on” tote bag and an NWSL scarf. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer.

Sports

Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.

2025

Smart Meetings

JUNE 12, 2025

The goal is to help marketers, event planners and hospitality professionals move faster and smarter, collaborate better and deliver more engaging, high-return experiences. It can also automatically create content for emails, event pages and marketing.

2026

Event Marketer

DECEMBER 15, 2024

Measuring Better Traditional lead-gen is, of course, forever, but in the age of AI, brands are stepping up their data game to maximize trade show ROI with increasing sophistication and speed. The post Roundup: 10 Things We Loved in Trade Shows in 2024 appeared first on Event Marketer. That matchas a given. Have a story idea?

Trade Shows

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows

Event Marketer

MARCH 19, 2025

With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.

2025

Event Marketer

MARCH 17, 2025

Leveraging the snow theme, cloud-based data storage company Snowflake invited attendees for conversations in what looked like ski gondolas. Warm colors and frosted plexiglas made meeting space a key visual cue at Health Catalyst, a healthcare data company. Some promotional items had entire storylines. Want us to cover your booth?

Healthcare

Event Marketer

APRIL 27, 2025

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Image credit: iStock/ guoya Have a story idea?

Trade Shows

BizBash

AUGUST 5, 2025

These 10 companies—which include tech-forward companies like Google and YouTube—are breaking through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers. Claire Hoffman August 5, 2025 Did you catch our list of the years most innovative brands?

Event Tech

Event Marketer

JANUARY 8, 2025

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing.

Marketing

Event Marketer

JANUARY 16, 2025

The games served as shot-tracking experiences and included a physical table and custom paddles embedded with motion-tracking sensors, which broadcast real-time gameplay data that could be viewed on an adjacent screen. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.

2025

Event Marketer

MARCH 10, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios. FANS CAN SWING BY METS HOUSE NYC THIS BASEBALL SEASON March 27 will mark Opening Day of baseball (finally!), We think anyone who experiences winters that long should get free treats for life.

Banking

Attendease

NOVEMBER 1, 2024

After you tell a story, clarify the next steps for your audience—such as registering for your event, volunteering, or staying involved afterward—and share tools and resources to make it easy for them to take action. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media

Event Marketer

APRIL 15, 2025

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

2025

Event Marketer

MAY 15, 2025

. “The whole reason we bring people together is to talk about this incredibly important topic of security, which has national security implications, and make sure that we are secure as a society,” says Michelle Adams-Dixon, vp-global marketing and comms at RSAC. Want us to cover your booth?

2025

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

2025

Event Marketer

JULY 14, 2025

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges. Agency: Influence Marketing) Photo: Courtesy of Influence Marketing More from The Brief: The Brief: Giant F1 Helmets and Goldfish Retrieval Services Watch: The Brief, Live!

2027

Eventscase Blog

JUNE 12, 2025

In the fast-paced and highly competitive events industry, event marketing has become more strategic and measurable than ever. DOWNLOAD NOW Why rethink your event marketing approach? Meanwhile, another report notes that 68% of organisers are under pressure to deliver stronger ROI on their events.

Event Marketing

Event Marketer

MAY 22, 2025

Theres a bit of a problem in the industry where everyone thinks, Oh, if we make that sustainable, it will cost more, but the data shows thats not the case. The post 5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget appeared first on Event Marketer. Maybe, the first question should be, Do you need to make it?

Sustainability

Event Marketer

NOVEMBER 20, 2024

The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. This is event measurement in the AI age. They’re using new, and much improved, technology and taking cues from neuroscience.

Technology

Guidebook

JANUARY 3, 2025

Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of Event Marketing 2024 report, 78.5% In fact, 80.4%

2025

Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

Tech

Event Marketer

NOVEMBER 20, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s Stream House. PEPSI CONQUERS FAN ENGAGEMENT AT THE ‘ COLA SSEUM’ With Paramount Pictures’ “Gladiator II” debuting on Nov. 19 at The Pepsi COLAsseum. Now, Paloma has upped the ante.

Hospitality

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels