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The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Eventmarketing plan definition & examples. What is an eventmarketing plan? Follow-up activities.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
As you can see, hybrid events can be incredibly valuable when used correctly. Take a look at these corporate eventideas and examples from leading brands that will help you effectively host your own digital gathering. Hybrid EventIdeas. LiveWorx is the "definitiveevent for digital transformation."
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. Customer Training EventIdeas. So explore the possibility of a free event. Key Takeaways: Customer Training Events.
The greatest value of event planning tools are the ways they save time, help you target the right guests and collaborators, and, in turn, help you boost your event ROI. Want to suggest some new marketingideas at your next event planning meeting? When and Why You Need Event Management Software.
Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual eventmarketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
By any definition of the word, the Microsoft brand is an innovator. If you’re looking to be inspired by their imaginative eventmarketing, check out these great examples, complete with actionable takeaways for your next planned live experience. 12 Microsoft EventMarketing Examples. Microsoft Ignite. 20 March 2019.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. But what brings the entire community together is the big in-person event.
Event gamification is not a means to an end, though. Today, we’ll explore the definition of gamification, why you should add it to your event strategy, and how to best implement it based on various event goals. What Is Event Gamification? How To Gamify Events? Event Gamification: Let The Fun Begin!
Innovative eventsideas imply adding unusual things and customising traditional scenarios. Themed parties, interactive showcases, vivid designs – all that can put an exciting twist on your event, stimulating the guests to share their impressions later on. Proper goal definition is the foundation of any concept realisation.
Are you ready for a vast array of unique corporate eventideas ? In this guide you'll find 25 unforgettable themes for your next corporate event. In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Photo source: EventiveMarketing.
Due to the varied nature of this type of event and the number of activities that visitors have the opportunity to participate in, conferences are oftentimes easier to arrange in person. On the opposite edge of the same sword, and due to the variation in experiences, conferences translate well to a hybrid event format.
Knowing this, Netflix planned a creative eventmarketing activation to celebrate and promote the release of the Gilmore Girls reunion season. If you're looking for corporate eventideas , consider hosting an employee appreciation dinner or retreat — anything to let your team know that you value their efforts.
Gamification in the event industry, or event gamification, is the use of game mechanics to engage attendees, modify participant behavior, and accomplish event goals. Attendee gamification is the process of using various game-like elements during the event within eventmarketing strategies. How does it work?
If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in eventmarketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations. Soundbites.
When people say “live event” in the corporate world, they almost always mean an event that takes place in person. This can be confusing because, by definition, the word “live” describes something that’s happening in real-time. Examples of popular in-person and virtual events.
Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own eventmarketing efforts. This goes for both B2C and B2B eventmarketing strategies. Source: EventMarketer. Cannes Lions.
They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own eventmarketing efforts. If you're looking for new corporate eventideas , try hosting a user conference.
Experiential marketing is getting wide exposure in the events industry as it depends on the type of experiences consumers and clients get in the events. The Forbes article has precisely laid down 3 definite reasons to embrace the experiential marketing. Read here – [link]. Read here — [link].
But Oracle is more than software, it's also an incredible event host. In this article, we'll look at 12 of its best conferences, virtual gatherings, and corporate eventideas and tease out the things that make them so great. That way you can use the information to improve your company's events. Not bad, not bad at all!
And for those involved in B2B eventmarketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate eventideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: EventMarketer.
What is a corporate event? A corporate event, though it has many definitions, is most often thought of to be a private event put on by a business for staff and stakeholders. These events can range from appreciation events to holiday parties, from incentive trips to conferences. Ideas for a Corporate Event.
Since 2016, she works on bringing eventideas to life and turning them into successful projects step by step with a team of great people. The event, which lasts 24 hours, gathers a large number of programmers and developers, and engages them in collaborative computer programming. Eventory: Definitely!
The event's content is totally up to you. The benefit of this eventmarketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: If you're in need of corporate eventideas , an invite-only conference might be worth considering.
Here are some great examples of creative staff meeting ideas from high-performing companies. But first, a quick definition: What is an internal meeting? Most people don’t always associate enjoyment with this event type, but there’s no reason why you can’t plan a fun staff meeting with high levels of event engagement.
Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing eventmarketing tools. Event Roadshow Ideas. Event planning is a complicated business. Source: Yext.
Articles are written to help event planners be better at their jobs, provide them with inspiring event production ideas, and highlight best practices from all over the event planning industry. Articles featured on Endless Entertainment are definitely worth a read. EventMarketer. Event everything!
Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with eventmarketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.
Key Takeaway: Let's be honest - hosting events takes a lot of time and effort. At times, it may seem like scaling your event strategy is a hopeless endeavor. But that's definitely not true. These one-day training events happen at different locations around the United States throughout the year. The best part?
So doesn't it make sense to cater to each of them with your events? We definitely think so. But it's not all about education at Engage events. Key Takeaway: Twilio Engage can be attended free of charge, which is a great eventmarketingidea! Inside Twilio: A TechHire Oakland Career Workshop.
Everyone knows that successful events are usually hosted in desirable venues and feature amazing, well-known speakers. But what else can your company do to push its eventmarketing game to the next level? Is there a bigger annual event than the Super Bowl? Main Takeaways: How to Host a SAP-Level Event. Source: SAP.
In this article, we'll take a look at 10 publishers who are crushing it in the live events department. We’ll also explain what we can learn from each as we take a closer look at these amazing corporate eventideas. This is definitely one of our favorite publisher event strategies! Let's dive in! The New York Times.
This information can then be used to improve event strategy. Now, let's take a look at 20 different virtual eventideas! They accomplished this by creating dedicated Slack channels that event attendees could join, meet their peers, and share resources. EventMarketing School. Source: EventMarketing School.
When you attend events, you’ll notice that companies who bring alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game!
In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other eventmarketers are thinking about virtual events. What is a Virtual Event?
It plays a crucial role in any multi-touch eventmarketing plan. This can be done through different event types or marketing campaigns, as long as the effort results in a specific consumer experience that builds a company's notoriety. Make Your Event Exclusive - Radius. Source: Radius. Source: TRO. What is it?
Today, Forbes hosts many different gatherings and event types. That way you can learn to host amazing events just like Forbes. 12 Forbes EventMarketing Examples. It's good advice — especially for event planners! Key Takeaways: How to Host Stellar Events Like Forbes. Forbes Under 30 Summit. Source: Forbes.
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