Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

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Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon. JS: Definitely not. Again, that’s why we are having such great success.

Food and Beverage 278

Food and Beverage Marketing Sponsorships Transportation 278

Event Marketer

DECEMBER 12, 2024

James Finn, global head of brand and content marketing at Audible, sat down with us to share how the brand is using experiential to connect with its users and leaning into audio experiences that are amplified by special effects that envelop attendees and flood spaces. Were definitely broadening beyond the U.S.,

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Event Marketer

MARCH 14, 2025

We definitely understand the value of having actors in these immersive experiences because they help to set the stage and engage fans in a way that gets them excited, so it was important for us to create a script that told the story in a way that was interesting and engaging.

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Event Marketer

MARCH 17, 2025

Nostalgia definitely met whats next in tech here. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. SmarterDX invited attendees to get an etch-a-sketch of themselves by an artist and keep the toy as a memento, another nostalgia moment. Want us to cover your booth?

Healthcare 260

Healthcare Tech 2025 Transportation 260

Event Marketer

FEBRUARY 6, 2025

We spoke with John Kelly, cmo at Daiya, to learn more about how it all went down, its consumer base and the role of nostalgia marketing. Event Marketer: How did the pizza rental store concept come about? Lets dig in. Agencies: Factory 360, experiential; Manifest, p.r.

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Event Marketer

FEBRUARY 25, 2025

People thought, OK, now I definitely have to get to Panasonic’s booth. The goal of the keynote is not to just get people into the booth, but you want there to be a driving force so that theyre not thinking, I got everything, so I’ll skip the booth.

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Event Marketer

FEBRUARY 21, 2025

Gromlich says, Its definitely helping us streamline analyticswhat used to take weeks now takes a daybut from the overall experiential marketing perspective, were just starting to tap its potential. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Smart Meetings

OCTOBER 23, 2024

Angie Smith, CEO of InVision Communications, explained that the idea for Brand Experience Summit started at Event Marketing Summit in May when a hallway conversation around involving event planners’ bosses’ bosses gained traction as a way of expanding the conversation about the role of live events to the top of the marketing pipeline.

Automotive 238

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Event Marketer

FEBRUARY 6, 2025

Those unable to catch the truck in person can watch free eight-minute-long online workshops with celebrity florist and artistic director Jeff Leatham via LEGO.com/Botanicals (event marketers, take note of the micro workshop format). Enter: Scannable Sweethearts candies.

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Eventmobi

MARCH 19, 2025

Strategically Market the Kickoff Event Finally, plan an event marketing strategy that leverages the power and reach of various communication channels. For instance, you might promote the event via social media, email, direct mail, flyers, and more.

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 325

2023 Sponsorships 2024 2019 325

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Follow-up activities.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Event Marketing Marketing Tech Events 130

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

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Event Marketing Marketing Advertising Trade Shows 111

Eventory

APRIL 5, 2018

Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning. Event marketing is very closely connected with engagement marketing.

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Picatic by Eventbrite

MAY 6, 2021

The power of social influence can’t be overstated, and today’s best event marketers know it. whatever you call it, the build-up preceding a concert or a festival definitely drives ticket sales. And, hype, in today’s digital marketing landscape, looks a lot like Facebook Event RSVPs. Hype, publicity, buzz?—?whatever

Event Marketing 221

Event Marketing Marketing Events 221

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

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Management Speakers Event Technology Meetings 368

Event Marketer

APRIL 25, 2021

And if it’s one-way traffic, and you’re only going to put six feet between configurations, you definitely should have footsteps on the floor showing that it’s one way. I think it’s fair stating that furnishings that you use should definitely be comfortable and make people feel warm. Photo credit: CORT Events.

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Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

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Event Marketing Marketing Social Media Events 150

Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

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Event Marketer

JANUARY 30, 2025

Here, we share their perspectives on planning and producing events during disaster, and the impacts they expect the wildfires to have on events in the future. will continue to be one of the most highly desired event locations in the world. We believe L.A. Niki Herr, COO, Xpedition The post L.A.-Based

Sustainability 189

Sustainability Social Media Events Financial 189

Event Marketer

AUGUST 9, 2021

Engaging, outdoor events seems to be a sweet spot. The pandemic has definitely helped us to target our focus on things we feel will work regardless on the state of the world as we navigate the pandemic,” Hardaway says. “We We still want to conceive, create, produce, and execute regardless of what the circumstances are.

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Marketing Event Marketing Events Event Technology 344

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

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Event Marketing Marketing Events Financial 117

Event Marketer

JULY 25, 2024

EVENT MARKETER: What are some initial findings or results from the event this year? It was definitely very rewarding to hear from New Orleans that we got it right. The digital space is definitely where we’ll lean into more. I think that energy permeated through the entire weekend.

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Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

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Sustainability 2013 Trade Shows Advertising 312

Event Marketer

AUGUST 18, 2024

EM caught up with John Vertin, special projects manager, overseeing the brand’s trade show program and other marketing activities, to talk about the brand’s new booth, and the cat nip that inspires their campaigns at SuperZoo. Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms.

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Trade Shows Retail Sponsorships 2024 288

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Photo credit: iStock/ NutthasethVanchaichana The post Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing appeared first on Event Marketer.

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Event Marketing Marketing Automotive Social Media 130

Event Marketer

NOVEMBER 7, 2023

That’s definitely something we’re going to look at in 2024.” More Scenes from the Booth: Photo credit: MAP360 Collective The post How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults appeared first on Event Marketer. Agency: MAP360 Collective.

Social Media 299

Social Media 2024 Transportation Marketing 299

Event Marketer

MARCH 1, 2024

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. Step into the world of “Shōgun” at Nobu Hotels: Photo credit: Cartwheel and Co.

Hotels 298

Hotels Social Media Travel Marketing 298

Event Marketer

AUGUST 30, 2021

And while, as Larry Hess, ceo and owner at Encore Nationwide , puts it, “there’s no glossary that everybody abides by” when it comes to the types of staffers surrounding events, it benefits event marketers to understand some of the key roles that fall under the definition of brand ambassador. KEEPING STAFFERS SAFE.

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Events Event Marketing 2020 Marketing 359

Event Marketer

OCTOBER 31, 2023

Capturing content on-site to push out on social media post-event was also an important strategy to engage consumers who weren’t there to experience it. “We Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

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Sponsorships Food and Beverage 2023 Sports 321

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

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2018 Event Marketing Marketing Social Media 109

Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

Trade Shows 305

Trade Shows Healthcare Sustainability Sponsorships 305

Event Marketer

OCTOBER 25, 2021

There’s definitely a connection with Pepsi and we want to make sure that we’re tapping into it and adding to it.” The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer. Agency: Jam3, Toronto. Photo credit: Larry French/Getty Images for Pepsi.

Apparel 328

Apparel Retail Entertainment Technology 328

Event Marketer

SEPTEMBER 30, 2024

Event Marketer: First things first—who is Projectory? Jeff Rogers: We’re a merry band of facilitators, designers and producers who create playful ways for attendees to engage with and explore event content. Event Marketer and Projectory.live are set to host a new and interactive Agency Forum program.

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Event Marketer

FEBRUARY 23, 2025

Prioritize Sensory Experience Smell happens, but its also an opportunity for thoughtfully chosen scents, such as seasonally appropriate essential oils or a signature scent, and definitely no harsh chemicals. The post Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate appeared first on Event Marketer.

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