Event Marketer

FEBRUARY 6, 2025

Experiential is a key component of the Daiya marketing playbook. We spoke with John Kelly, cmo at Daiya, to learn more about how it all went down, its consumer base and the role of nostalgia marketing. Event Marketer: How did the pizza rental store concept come about? Lets dig in.

Marketing 230

Marketing 2023 Consulting Event Marketing 230

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? In addition to Allegiant and InVision, IMEX Group was an important part of the coalition, linking the purpose of live events with the goals of heads of brand.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. EM: How do you see the industry evolving as events pick back up? Pearl Servat.

Marketing 331

Marketing Wireless Social Media Venues 331

Event Marketer

MARCH 14, 2025

We definitely understand the value of having actors in these immersive experiences because they help to set the stage and engage fans in a way that gets them excited, so it was important for us to create a script that told the story in a way that was interesting and engaging.

2025 206

2025 Marketing Event Marketing Events 206

Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

Trade Shows 215

Trade Shows 2025 2024 2023 215

Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. People thought, OK, now I definitely have to get to Panasonic’s booth.

2025 296

2025 Sustainability Entertainment Technology 296

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

FEBRUARY 6, 2025

Those unable to catch the truck in person can watch free eight-minute-long online workshops with celebrity florist and artistic director Jeff Leatham via LEGO.com/Botanicals (event marketers, take note of the micro workshop format). Enter: Scannable Sweethearts candies. Indeed, from Jan.

Social Media 242

Social Media 2024 Marketing Event Marketing 242

Event Marketer

MARCH 17, 2025

Nostalgia definitely met whats next in tech here. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. SmarterDX invited attendees to get an etch-a-sketch of themselves by an artist and keep the toy as a memento, another nostalgia moment. Want us to cover your booth?

Healthcare 260

Healthcare Tech 2025 Transportation 260

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 328

Marketing Fashion Education Apparel 328

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 325

2023 Sponsorships 2024 2019 325

Eventmobi

MARCH 19, 2025

Strategically Market the Kickoff Event Finally, plan an event marketing strategy that leverages the power and reach of various communication channels. For instance, you might promote the event via social media, email, direct mail, flyers, and more.

Social Media 195

Social Media Events Speakers Marketing 195

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

GEVME

FEBRUARY 4, 2020

With the changing times, the marketing funnel has witnessed changes as well. For someone who has been in marketing for long, the only change is that there is a new way of looking at marketing funnel. As a marketer, your role now would be to delight these potential customers at every single stage. Let us find out. .

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Event Marketer

JANUARY 30, 2025

Here, we share their perspectives on planning and producing events during disaster, and the impacts they expect the wildfires to have on events in the future. Chad Tons, Founder and CEO, Infinity Marketing Team Its been inspiring and heartwarming to see L.A. We believe L.A. Niki Herr, COO, Xpedition The post L.A.-Based

Sustainability 189

Sustainability Events Social Media Financial 189

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

Event Marketing 117

Event Marketing Marketing Events Financial 117

Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

2021 330

2021 Global Events Marketing Event Marketing 330

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. Rely on moments, not branding. Photo: Exclamation Group) Accommodate the families.

Event Marketing 130

Event Marketing Marketing Automotive Social Media 130

Picatic by Eventbrite

MAY 6, 2021

The power of social influence can’t be overstated, and today’s best event marketers know it. whatever you call it, the build-up preceding a concert or a festival definitely drives ticket sales. And, hype, in today’s digital marketing landscape, looks a lot like Facebook Event RSVPs. Hype, publicity, buzz?—?whatever

Event Marketing 221

Event Marketing Marketing Events 221

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Marketer

APRIL 25, 2021

Five insights on COVID-proofing your indoor events. Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. I think it’s fair stating that furnishings that you use should definitely be comfortable and make people feel warm.

2020 359

2020 2019 Events Marketing 359

Event Marketer

AUGUST 9, 2021

There were 100 winners total, with about 20 people in three targeted markets—Chicago, Los Angeles and Philadelphia—collecting the Dave Drops in person. Engaging, outdoor events seems to be a sweet spot. Drones, Robots and a Giant Anteater Deliver Surprises for FX’s ‘Dave’ Season Premiere appeared first on Event Marketer.

Marketing 344

Marketing Event Marketing Events Event Technology 344

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

Sustainability 312

Sustainability 2013 Trade Shows Advertising 312

Eventsforce

MARCH 18, 2020

No other marketing channel can communicate as quickly and successfully as video. So using video in your event’s email marketing makes a lot of sense if you want to boost engagement, drive brand engagement or simply get people to click through and sign up! What is Video Email Marketing? It’s a fact. What Are Your Goals?

Event Marketing 108

Event Marketing Marketing Events Social Media 108

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing. based events. “I

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.

Management 368

Management Speakers Event Technology Meetings 368

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Event Marketer

FEBRUARY 26, 2025

For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.

Conference 224

Conference 2024 Food and Beverage Event Apps 224

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 305

Trade Shows Healthcare Sustainability Sponsorships 305

Event Marketer

AUGUST 30, 2021

And while, as Larry Hess, ceo and owner at Encore Nationwide , puts it, “there’s no glossary that everybody abides by” when it comes to the types of staffers surrounding events, it benefits event marketers to understand some of the key roles that fall under the definition of brand ambassador. The Product Specialist.

Events 359

Events Event Marketing 2020 Marketing 359

Event Marketer

MARCH 1, 2024

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. Agency: Cartwheel and Co. Step into the world of “Shōgun” at Nobu Hotels: Photo credit: Cartwheel and Co.

Hotels 298

Hotels Social Media Travel Marketing 298