Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Event Marketing Marketing Tech Events 130

Event Marketer

JULY 12, 2021

But in the midst of this tumultuous time a silver lining has surfaced: Event marketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime. Embrace Integrated Marketing.

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Event Marketing Marketing Social Media 2021 142

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.

Social Media 83

Social Media Advertising Trade Shows Marketing 83

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon.

Social Media 80

Social Media Marketing B2B Education 80

Eventory

APRIL 5, 2018

Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning. Event marketing is very closely connected with engagement marketing.

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Event Marketing Marketing 2017 2018 113

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Event Marketing Marketing Banking B2B 67

Event Leadership Institute

DECEMBER 11, 2019

Event marketing is an essential part of pulling off a fantastic event. This week’s Smarticle will provide some insight into the three core social media networks, so the next time you’re planning an event, you’ll be better prepared to leverage social media to its fullest extent. Not at all.

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Social Media Event Marketing Marketing 2020 53

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

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Event Marketing Marketing Social Media 2022 98

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

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2018 Event Marketing Marketing Social Media 109

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Marketing Marketing 2019 Social Media 55

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Attendease

FEBRUARY 20, 2024

KPIs provide concrete proof of what’s working and can be used to measure success event-over-event and year-over-year. Moreover, having crystal clear goals and objectives means you have a definitive blueprint to revisit if disagreements or hurdles pop up during planning. Pssst, event marketing software can help with this.)

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Corporate Events Food and Beverage Social Media Event Management 195

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Definitely a skill for our times. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

TicketBud

JANUARY 27, 2016

Nevertheless, the goal is completely doable especially if you promote your event heavily through social media. Implement Social Listening. Use social listening services to monitor social media activity. Find out which social media channels they spend more time using.

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Social Media Events Event Management Management 60

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 54

Social Media 2018 Travel Marketing 54

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Eventmobi

JUNE 5, 2023

You want to belong in your industry, but you also definitely don’t want to blend in with your competitors—brand is your first opportunity to grab attention first. When your branding speaks for you, your event just flows better! Marketing Event marketing is what turns your carefully cultivated brand into a tool.

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Social Media Advertising Conference Marketing 195

Attendease

APRIL 26, 2023

Also, data that can help increase your overall registration, both for your current event and in the development of future event marketing campaigns. Event Analytics in the Registration Funnel First things first when it comes to event analytics. Visitors pour in to your site from your event marketing.

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Social Media Events Marketing Event Marketing 195

Floktu

JANUARY 11, 2019

A social media strategy might not be an integral part of every event you work, but it can be hugely important when it comes to selling tickets, creating buzz, and giving your valued sponsors exposure. With the social media space constantly changing, we’ve detailed a few key ways to draw up a social media strategy for your event.

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Social Media Advertising Contracts 2018 48

Gallus Events

SEPTEMBER 3, 2018

An essential skill for an event manager is to have a keen eye for design. I’ve listed my favourite design sites for event managers. They are brilliant for creating flyers, posters, social media updates and even videos! There’s no job quite like the job of an event manager. And so much more. Adobe Spark.

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Social Media Sponsorships Government Event Management 140

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

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Social Media Speakers Marketing Advertising 235

Social Tables

APRIL 16, 2019

The market-share mentality places value on shortage – In this mindset, we place value on objects according to their scarcity and create a have/have-not binary. This binarical view leads to a system where one person is always definitely “right” and the other definitely “wrong.” Looking for an event marketing ppt?

Event Management 120

Event Management Marketing Management 2028 120

Eventory

AUGUST 14, 2018

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. One of such directions is Event Marketing.

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Event Marketing Marketing Advertising Social Media 146

Eventory

MARCH 13, 2018

Thanks to the launch of social media (Facebook, LinkedIn, Twitter) and Google Analytics marketers started to learn more about personalizing messages and individual approach. I guess you may say the world of marketing began its next great war – in creating yet again new ways of attracting leads. Event Marketing.

Advertising 112

Advertising Marketing Social Media Event Marketing 112

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

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Event Marketing Marketing Social Media Events 83

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Hubilo Blog

DECEMBER 21, 2018

As a marketer, you definitely want to improve your performance and productivity so that your organization can grow. The most successful marketers today show a lot of care when it comes to their event marketing strategy. For some organizations, event marketing is a source of revenue and profit generation.

Event Marketing 68

Event Marketing Marketing Social Media Technology 68

Event Farm

JUNE 12, 2017

We were lucky enough to chat with Laura Moran, who recently made the shift from working as a Media Relations Manager for HubSpot in general to focusing on PR for INBOUND specifically. Any time we see engagement on those platforms, that’s a big win and definitely a metric that we want to see grow year over year.

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Management Social Media Speakers Conference 124

GEVME

SEPTEMBER 19, 2018

To understand the profits that an event delivers as well as learn how to upgrade your budget capabilities , you should make sure that ROI tracking is on your checklist – in bold. What is event ROI? If it’s a large-scale event, you should learn to prioritize the objectives and metrics attached to them.

Social Media 120

Social Media Sponsorships Events Marketing 120

Endless Events

FEBRUARY 11, 2022

Event gamification is not a means to an end, though. And remember: always keep it friendly, challenging, and social. Today, we’ll explore the definition of gamification, why you should add it to your event strategy, and how to best implement it based on various event goals. What Is Event Gamification?

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Social Media Events Trade Shows 2016 127

Hubilo Blog

FEBRUARY 8, 2019

Event marketing demands a fair share of planning and preparation if you want to make everything function flawlessly. But it’s definitely worth your time as more than 40% of marketers claim events are the single-most effective marketing channel. However, corporate events can be a costly experience.

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Event Marketing Marketing Social Media Corporate Events 70

Hubilo Blog

NOVEMBER 14, 2019

With the investment an organizer makes in the event, they sure do expect an equal return. One of the ways to maximize Event ROI is to create a goal-oriented event marketing plan. Creating a Definitive Marketing Plan. Leverage the power of Social Media. Tap into the power of event technology.

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Event Marketing Marketing Social Media Event Apps 56

Endless Events

DECEMBER 4, 2020

Use Social Media Effectively. Brand promotion in virtual events should not just be limited to the platform hosting the event itself, but must also factor in the other places where your organization has an existing presence. So it makes sense to feed their habits and ensure that they are always thinking about your brand.

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Social Media Events Speakers Marketing 123

Boomset

OCTOBER 22, 2018

Most people are struggling to organize successful event planning on a budget without spending a lot of money. If you are a marketer, check out this post to learn six ideas for event marketing on a budget. UTILIZE EMAIL MARKETING Email is probably the oldest channel of digital marketing, but it’s definitely not obsolete.

Event Marketing 48

Event Marketing Marketing Social Media Trade Shows 48

Event Marketer

JUNE 15, 2022

People cover things on social media; there are a lot of different perspectives in the world. It’s being thoughtful about the places that we can be in the world, in addition to the “always-on-ness” of marketing on social media and continuing to drive people back to our site. SF: Definitely.

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Social Media Sports 2019 Entertainment 121

Quickmobile

JUNE 13, 2018

While this seems pretty obvious, it is surprising how often event planners completely sacrifice event app marketing for event marketing. Before your event, the website, the email communications, the registration page and social media posts should all prominently feature the event app install.

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Event Apps Social Media Events Marketing 108