Event Marketer

SEPTEMBER 6, 2021

And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier at The Wharf in Washington, D.C. Both experiences sold out within 72 hours.

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GEVME

MAY 30, 2018

All of these goals can be translated into content that embraces various forms: Social media posts. Many event management teams appoint one person whose responsibility it is to span different social media accounts and provide fresh event insights, manage online conversations, and answer questions.

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Eventory

APRIL 12, 2018

Reading Time: 10 minutes There are so many different social media these days, it may be hard to keep up what’s the latest trend. Yet, their popularity proves their importance as a marketing tool. In the event industry they’re the basis too obvious to mention. Why do need social media for your events?

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Eventmobi

APRIL 14, 2023

To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Here are 8 tips to engage event speakers and facilitators in pre-event marketing. Download Now 3.

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Event Marketer

NOVEMBER 7, 2023

The biggest highlights of the program, according to Carroll, were shark plushies wearing little PBS hoodies that brand ambassadors gave away when attendees interacted with the booth and posted about it on social media or downloaded the PBS app. That’s definitely something we’re going to look at in 2024.”

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Event Marketer

MARCH 1, 2024

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. Step into the world of “Shōgun” at Nobu Hotels: Photo credit: Cartwheel and Co.

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Hotels Social Media Travel Marketing 292

Event Marketer

DECEMBER 13, 2022

According to Betty, social media is a key component of Deadfellaz’s brand identity and recognition among its community and partners. People attending the event are able to share what they’re doing, and people online are able to see that flow of their culture to the real world so seamlessly,” she says. Agency: Mirrored Media.

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Event Marketer

JULY 25, 2024

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. EVENT MARKETER: What are some initial findings or results from the event this year? It was definitely very rewarding to hear from New Orleans that we got it right.

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GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Follow-up activities.

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Event Marketing Marketing Tech Events 149

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

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Event Marketer

OCTOBER 31, 2023

Capturing content on-site to push out on social media post-event was also an important strategy to engage consumers who weren’t there to experience it. “We Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

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Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

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Event Marketer

SEPTEMBER 25, 2023

We definitely use [TikTok] as one of the vehicles to share the excitement and to get the word out. We are definitely a digital-first brand, but that’s why this strategy is so important to bring the brand to life in a way that takes it off of the website and actually into their lives and part of their lifestyle.”

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Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

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Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.

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Social Media Advertising Trade Shows Marketing 83

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon.

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Social Media Marketing B2B Education 80

Eventory

APRIL 5, 2018

Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. Event marketing – the right definition and meaning. Event marketing is very closely connected with engagement marketing.

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Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

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Social Media B2B Marketing B2C 71

Event Marketer

AUGUST 14, 2023

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. This is definitely something that we want to repeat—not to be spread around, but really focusing on our goals. Agency: MKG.

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Event Marketer

SEPTEMBER 27, 2021

Event Marketer: Why is the US Open an effective platform for engaging consumers? Over the years, however, we’ve been able to expand our reach and meet fans at several different touchpoints, including on-premise, e-commerce and social media. AA: Definitely! Aleco Azqueta. EM: Let’s look ahead.

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Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. The space was this beautiful, very clean aesthetic and also super cozy and comfortable. “We

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Hotels Travel Airlines Fashion 301

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Event Marketing Marketing Banking B2B 67

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

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PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

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Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

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2018 Event Marketing Marketing Social Media 109

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Speaking of priceless details, encourage your c-suite, and your event team, to learn and call out attendees by their first name (should you have a guest list). Map the emotional journey.

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Event Marketer

MARCH 27, 2023

Like the AI-propaganda posters said, those who came across the nuns were encouraged to snap a photo, post it on social media and tag @Peacock and #MrsDavisGiveaway for a chance to win prizes, including Uber codes and AirPods, which were a big part of the show’s teaser trailer.

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Event Marketer

JUNE 28, 2021

How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. Event Marketer: Why was it important for your brand to stay connected to consumers even while IRL experiences weren’t happening? EM: What were some of the event’s touchpoints ? EM: How do you see the industry evolving as events pick back up?

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Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Marketing Marketing 2019 Social Media 55

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Definitely a skill for our times. Biggest Takeaways.

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TicketBud

JANUARY 27, 2016

Nevertheless, the goal is completely doable especially if you promote your event heavily through social media. Implement Social Listening. Use social listening services to monitor social media activity. Find out which social media channels they spend more time using.

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Smart Meetings

APRIL 10, 2023

I think that confidence definitely helped me believe in myself,” he said. Pappas, who received her bachelor’s degree in marketing and a masters in hospitality management, sees the crossover firsthand. “I I believe marketing and hospitality go hand in hand. Today’s society, it has become a standard to learn PC and Mac functions.

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Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

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Event Marketer

MAY 17, 2021

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Agency: RQ.

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