Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

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Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. We’re definitely raising the bar. How did this idea come about?

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Trade Shows Retail Sponsorships 2024 288

Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

Trade Shows 307

Trade Shows Healthcare Sustainability Sponsorships 307

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

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Sponsorships Trade Shows Events Advertising 136

Event Farm

JUNE 19, 2017

Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event. What were you doing before taking the Sponsorship Manager position at INBOUND? We actually keep speaking content and sponsorship completely separate.

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Sponsorships Management Speakers Marketing 149

Event Marketer

JUNE 6, 2024

’ So we definitely leaned into that at Coachella.” ” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. Across both weekends of the event, April 12-14 and April 19-21, Pinterest activated a Manifest Station (get it?)

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GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Follow-up activities.

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Event Marketing Marketing Tech Events 149

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Happy tails. Agency: Momentum Worldwide.

Sports 246

Sports Sponsorships Retail Event Marketing 246

Eventmobi

JULY 31, 2024

I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says. “I So I definitely think now it’s much easier to bring the event strategy and the association membership strategy into one linear conversation.”

Meetings 351

Meetings Education Trade Shows Conference 351

Endless Events

JUNE 15, 2018

We all know the stress of creating event sponsorship packages for each event we plan. It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Click To Tweet.

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Sponsorships Marketing Events Event Marketing 103

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Marketing Sports Hospitality Tourism 246

Event Marketer

JULY 25, 2024

EVENT MARKETER: What are some initial findings or results from the event this year? It was definitely very rewarding to hear from New Orleans that we got it right. The digital space is definitely where we’ll lean into more. I think that energy permeated through the entire weekend.

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Event Marketer

APRIL 11, 2024

Those were the nuances and definitions that we wanted to explore.” VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. More Scenes from Power Play L.A.:

Retail 305

Retail Sports Fashion Conference 305

Event Marketer

FEBRUARY 23, 2025

Prioritize Sensory Experience Smell happens, but its also an opportunity for thoughtfully chosen scents, such as seasonally appropriate essential oils or a signature scent, and definitely no harsh chemicals. The post Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate appeared first on Event Marketer.

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Trade Shows Advertising 2024 Hotels 130

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Event Marketing Marketing 2019 Social Media 55

Event Marketer

DECEMBER 13, 2022

The metaverse spaces and activations definitely are always going to be something that we do. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event.

Social Media 316

Social Media 2021 Entertainment Hotels 316

Event Marketer

AUGUST 14, 2023

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. This is definitely something that we want to repeat—not to be spread around, but really focusing on our goals. Agency: MKG.

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2023 2015 Social Media 2019 246

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin!

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Marketing Sponsorships Speakers Events 195

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Event Farm

JANUARY 3, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. All opportunities influenced by an event Next we’ll dive into a specific campaign (i.e., an event) and look at all of the opportunities it influenced. Want to learn more about creating smarter, data-driven events?

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Marketing Conference Sponsorships Tech 200

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Event Marketer

DECEMBER 11, 2023

The evolution of the beauty business, and the events supporting it, has yielded some definitive trends and consumer insights that just might inspire a few light-bulb moments for your next event. So I think that’s definitely a major desire for a lot of people is to be able to attend an event and be around like-minded individuals.”

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2023 Financial Events Marketing 306

GEVME

SEPTEMBER 24, 2019

The block of event revenue streams or income streams includes the material profit that the company receives from each consumer segment. Event revenue definition. The followin g event revenue definition is fairly simple. Event revenue means revenue generated in connection with events.

Advertising 120

Advertising Food and Beverage Sponsorships Events 120

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors. It’s a win-win!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

DECEMBER 27, 2021

Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year. At the event, participants of different physical abilities, age, race and gender were cast as models. Agency: GDX Studios).

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Marketing Fashion Education Apparel 328

GEVME

SEPTEMBER 19, 2018

To understand the profits that an event delivers as well as learn how to upgrade your budget capabilities , you should make sure that ROI tracking is on your checklist – in bold. What is event ROI? This is due to the fact that the concepts of event value and cost are very subjective and can be modified depending on the context.

Social Media 120

Social Media Sponsorships Events Marketing 120

Endless Events

JULY 31, 2020

Virtual components definitely have their time and place and can be super beneficial in the events community, but we can never disregard the importance of humans meetings together in-person. Throughout the 70 pages, you’ll be able to find information on engagement, sponsorships, entertainment, budgeting, and more.

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Sponsorships Event Tech Tech Events 127

Event Marketer

APRIL 11, 2024

It’s definitely a challenge working with a family because you are, at the end of the day, coming in and invading their personal space for a few days,” Budgeon says. The post Five Tips on Leveraging Private Homes for Experiential Activations appeared first on Event Marketer. It’s not just four days.

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Retail Apparel Social Media Marketing 264

Gallus Events

SEPTEMBER 3, 2018

There’s no job quite like the job of an event manager. One moment you are signing off a five figure sponsorship agreement, the next you are guiding a Government Minster on to the stage. An element that has become an event essential, since really the uptake of digital marketing, is the ability to quickly knock up digital images.

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Social Media Sponsorships Government Event Management 140

Socio Events

OCTOBER 11, 2022

Ironically, this transition helped event organizers realize the potential that online formats have in the event planning industry. Propelled by these possibilities, the global events market is expected to surpass $2 trillion by 2028, according to Verified Market Research. Marketing the event.

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Event Planning 2022 2028 Speakers 52

AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. The A La Carte Sponsorship Model.

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Sponsorships Event Apps Fashion Social Media 40

Event Geek

MAY 24, 2018

Real World Logistics One reason event teams require custom project management is that they are dealing with so many more deadlines and dates than other marketing functions. Event marketers have to worry about event start and end dates, sponsorship deadlines, vendor shipping timelines, printing timelines, booth schedules, and more.

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Management Social Media Event Marketing Sponsorships 84

Bizzabo

MAY 19, 2020

Get ready to discover KPIs that will help you both achieve event success and justify your event strategy. According to 2020 Event Marketing Report , the majority of marketers believe that events are the most critical marketing channel over digital advertising, email marketing and content marketing.

Social Media 84

Social Media Sponsorships B2B Speakers 84

Nuila Events LLC

AUGUST 17, 2015

Photo Credit To: www.licensing.org/events/sponsorship/. No!” – you need to quit pretending and call Nuila Events, LLC. When you ask for sponsorship, don’t be surprised if things don’t go your way at first. Very seldom will companies give you money simply because you’re holding an event. Stop right there.

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Sponsorships Social Media Marketing Events 40

Eventtia

SEPTEMBER 2, 2022

In short, yes , it’s definitely a good time to start monetizing your events, whether it’s in-person, virtual, or hybrid. How To Monetize Your Event. On the other hand, for the event planner selling more early-bird tickets can allow them to generate revenue faster and maintain a healthier cash flow.

Advertising 118

Advertising Sponsorships 2021 2022 118

Eventtia

APRIL 1, 2022

Without further ado, let us begin from the basics: what is a hybrid event? What is a Hybrid Event? The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e., live stream) to a virtual audience.

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Event Marketing Marketing 2022 Social Media 62