Endless Events

JUNE 15, 2018

We all know the stress of creating event sponsorship packages for each event we plan. It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Click To Tweet.

Sponsorships 103

Sponsorships Marketing Events Event Marketing 103

Event Marketer

OCTOBER 2, 2023

So just natural [brand] integration… We made sure Coke was integrated throughout, but definitely still wanted their brand voices to be heard.” With DoorDash, we did a program through the app where people at home watching the MLS All-Star Game could order from their favorite food location with a promo if they bought a Coke with it.

Sports 116

Sports Sponsorships Retail 2023 116

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin!

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 114

2023 Sponsorships 2024 2019 114

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Event Farm

JANUARY 3, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. All opportunities influenced by an event Next we’ll dive into a specific campaign (i.e., an event) and look at all of the opportunities it influenced. Want to learn more about creating smarter, data-driven events?

Marketing 196

Marketing Conference Sponsorships Tech 196

GEVME

SEPTEMBER 24, 2019

The block of event revenue streams or income streams includes the material profit that the company receives from each consumer segment. Event revenue definition. The followin g event revenue definition is fairly simple. Event revenue means revenue generated in connection with events.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors. It’s a win-win!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

Sponsorships 111

Sponsorships Travel 2024 2023 111

GEVME

SEPTEMBER 19, 2018

To understand the profits that an event delivers as well as learn how to upgrade your budget capabilities , you should make sure that ROI tracking is on your checklist – in bold. What is event ROI? This is due to the fact that the concepts of event value and cost are very subjective and can be modified depending on the context.

Social Media 120

Social Media Sponsorships Events Marketing 120

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 106

Sponsorships Food and Beverage Sports 2021 106

Endless Events

JULY 31, 2020

Virtual components definitely have their time and place and can be super beneficial in the events community, but we can never disregard the importance of humans meetings together in-person. Throughout the 70 pages, you’ll be able to find information on engagement, sponsorships, entertainment, budgeting, and more.

Sponsorships 127

Sponsorships Event Tech Tech Events 127

Gallus Events

SEPTEMBER 3, 2018

There’s no job quite like the job of an event manager. One moment you are signing off a five figure sponsorship agreement, the next you are guiding a Government Minster on to the stage. An element that has become an event essential, since really the uptake of digital marketing, is the ability to quickly knock up digital images.

Social Media 140

Social Media Sponsorships Government Event Management 140

Socio Events

OCTOBER 11, 2022

Ironically, this transition helped event organizers realize the potential that online formats have in the event planning industry. Propelled by these possibilities, the global events market is expected to surpass $2 trillion by 2028, according to Verified Market Research. Marketing the event.

Event Planning 52

Event Planning 2022 2028 Speakers 52

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. We’re definitely raising the bar. How did this idea come about?

Trade Shows 91

Trade Shows Retail Sponsorships 2024 91

Event Marketer

JUNE 6, 2024

’ So we definitely leaned into that at Coachella.” ” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. Across both weekends of the event, April 12-14 and April 19-21, Pinterest activated a Manifest Station (get it?)

Sponsorships 106

Sponsorships 2024 Fashion Apparel 106

Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. EM: Why is your sponsorship strategy focused on creating family-friendly experiences? EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon. JS: Definitely not.

Food and Beverage 86

Food and Beverage Marketing Sponsorships Transportation 86

Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

Trade Shows 94

Trade Shows Healthcare Sustainability Sponsorships 94

Event Marketer

OCTOBER 24, 2024

It’s been very public how much demand for music there has been,” says Ryan Djabbarah, global head of sponsorships, entertainment and experiential at Citi. “So It definitely is, for our prospects, making sure that if they’re a Jack Harlow fan, they know they need to have a Citi card.” The music industry is back in a big way.

Sponsorships 100

Sponsorships Entertainment 2017 2023 100

AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. The A La Carte Sponsorship Model.

Sponsorships 40

Sponsorships Fashion Event Apps Social Media 40

Event Marketer

JULY 17, 2023

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Happy tails. Agency: Momentum Worldwide.

Sports 89

Sports Sponsorships Retail Event Marketing 89

Event Geek

MAY 24, 2018

Real World Logistics One reason event teams require custom project management is that they are dealing with so many more deadlines and dates than other marketing functions. Event marketers have to worry about event start and end dates, sponsorship deadlines, vendor shipping timelines, printing timelines, booth schedules, and more.

Management 84

Management Social Media Event Marketing Sponsorships 84

Bizzabo

MAY 19, 2020

Get ready to discover KPIs that will help you both achieve event success and justify your event strategy. According to 2020 Event Marketing Report , the majority of marketers believe that events are the most critical marketing channel over digital advertising, email marketing and content marketing.

Social Media 84

Social Media Sponsorships B2B Speakers 84

Nuila Events LLC

AUGUST 17, 2015

Photo Credit To: www.licensing.org/events/sponsorship/. No!” – you need to quit pretending and call Nuila Events, LLC. When you ask for sponsorship, don’t be surprised if things don’t go your way at first. Very seldom will companies give you money simply because you’re holding an event. Stop right there.

Sponsorships 40

Sponsorships Social Media Marketing Events 40

Eventtia

SEPTEMBER 2, 2022

In short, yes , it’s definitely a good time to start monetizing your events, whether it’s in-person, virtual, or hybrid. How To Monetize Your Event. On the other hand, for the event planner selling more early-bird tickets can allow them to generate revenue faster and maintain a healthier cash flow.

Advertising 118

Advertising Sponsorships 2021 2022 118

Eventtia

APRIL 1, 2022

Without further ado, let us begin from the basics: what is a hybrid event? What is a Hybrid Event? The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e., live stream) to a virtual audience.

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Marketer

JULY 25, 2024

EVENT MARKETER: What are some initial findings or results from the event this year? It was definitely very rewarding to hear from New Orleans that we got it right. The digital space is definitely where we’ll lean into more. I think that energy permeated through the entire weekend.

2023 118

2023 Social Media 2024 Entertainment 118

Bizzabo

AUGUST 22, 2018

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. The Quick Event Software Buyer's Guide : Key things event planners need to know before selecting event planning software.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Social Tables

MAY 14, 2019

Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. And make the most of your marketing budget while you’re at it!) For larger events, that can be a little more complicated.

Negotiating 141

Negotiating Sponsorships Social Media Education 141

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 88

Marketing Sports Hospitality Tourism 88

Hubilo Blog

JULY 31, 2020

That is what a virtual career fair is in the most simple definition. Sessioned networking, post event or fair networking sessions shall most definitely ignite valuable interactions which is why networking lounge is another incredible feature for a career fair. Pre-event marketing. Get Social!

Social Media 97

Social Media Marketing Conference Conference Networking 97

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. Remember that sponsorship is a two-way deal.

Sponsorships 91

Sponsorships Social Media Insurance Food and Beverage 91

Hubilo Blog

SEPTEMBER 10, 2020

Yes, definitely! Yes, it is indeed a great KPI to measure ROI for the event. This is one of the common KPI’s when it comes to measuring the ROI for either a virtual event or an in-person conference. To ease up your efforts and save time and money both, why not opt for event marketing add-on in the virtual event platform.

Social Media 95

Social Media Conference Event Apps Events 95

Bizzabo

FEBRUARY 4, 2021

Goals will guide what you should measure to determine event success. Whether your main objective is to increase audience engagement , maximize revenue, or obtain more event sponsorships , this list will help you gauge event success. Sponsorship Satisfaction. In fact, 80% of virtual event registrations are free.

Sponsorships 89

Sponsorships Social Media B2B Speakers 89

Bizzabo

MARCH 31, 2020

Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Have you considered hosting a free event? It will allow you to reach more people with your event content and build goodwill with your target audience. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77