Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

Trade Shows 290

Trade Shows 2024 2023 Marketing 290

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 306

Trade Shows Healthcare Sustainability Sponsorships 306

Event Marketer

MARCH 17, 2025

Nostalgia definitely met whats next in tech here. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. SmarterDX invited attendees to get an etch-a-sketch of themselves by an artist and keep the toy as a memento, another nostalgia moment. Want us to cover your booth?

Healthcare 261

Healthcare Tech 2025 Transportation 261

Event Marketer

FEBRUARY 25, 2025

People thought, OK, now I definitely have to get to Panasonic’s booth. The goal of the keynote is not to just get people into the booth, but you want there to be a driving force so that theyre not thinking, I got everything, so I’ll skip the booth.

2025 299

2025 Sustainability Entertainment Technology 299

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

Trade Shows 328

Trade Shows Tech Speakers Consulting 328

Event Marketer

FEBRUARY 23, 2025

Considered taboo by many brands, restrooms are still an unexpected place to activate, especially at trade shows and business events, and yet they can prove a unique space to create memorable moments and impressions and impact the overall event experience. The trick, of course, is to get it right.

Trade Shows 130

Trade Shows Advertising 2024 Hotels 130

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Plus visitors and speakers want a different way to engage with the event.”.

Trade Shows 246

Trade Shows Tech Event Tech 2022 246

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

Sustainability 312

Sustainability 2013 Trade Shows Advertising 312

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing.

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association. So I definitely think now it’s much easier to bring the event strategy and the association membership strategy into one linear conversation.”

Meetings 351

Meetings Education Trade Shows Conference 351

Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

Trade Shows 64

Trade Shows 2001 Advertising Education 64

Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience.

Trade Shows 244

Trade Shows 2022 Fashion Sustainability 244

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Definitely a skill for our times.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

Trade Shows 130

Trade Shows 2024 2023 Marketing 130

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Expo Pass

JANUARY 25, 2023

The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. The Event Planner EXPO will take place on October 10-12, 2023 in NYC. Experiential Marketing Summit. Searching for ways to stay ahead of the curve in the ever-changing event industry?

2023 148

2023 Event Planning Conference Trade Shows 148

e2m.live

NOVEMBER 2, 2020

In the case of a virtual event, its success depends directly on the levels of participation just like a conventional in-person event. This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Event Registration Automation.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

Event Marketing 83

Event Marketing Marketing Social Media Events 83

PCMA Convene

APRIL 7, 2021

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

2021 102

2021 Trade Shows Events Event Marketing 102

Socio Events

OCTOBER 11, 2022

Ironically, this transition helped event organizers realize the potential that online formats have in the event planning industry. Propelled by these possibilities, the global events market is expected to surpass $2 trillion by 2028, according to Verified Market Research. Marketing the event.

Event Planning 52

Event Planning 2022 2028 Speakers 52

Endless Events

AUGUST 24, 2020

“But I think as we’re moving forward, we’re seeing 3D trade show platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical trade show.

Trade Shows 128

Trade Shows Event Tech Tech Events 128

Eventmobi

JULY 19, 2022

Pri-Med Canada is the flagship conference and trade show of Diversified Communications ULC; the Canadian division of global media company, Diversified Communications. Laine Vella is the Event Manager for Pri-Med Canada. Event registration opened four months in advance of the live event. The Person Behind the Magic.

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Hubilo Blog

AUGUST 24, 2020

Mushrooming ecosystems of virtual events and virtual trade shows have paved ways for advanced branding opportunities. From event organizers to attendees and now exhibitors & event marketers, everybody seems to be acing this game. Exhibitor Central on Hubilo online trade show platform.

Trade Shows 94

Trade Shows Social Media Marketing Management 94

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. .

Social Media 83

Social Media Advertising Trade Shows Marketing 83

Endless Events

FEBRUARY 11, 2022

Event gamification is not a means to an end, though. Today, we’ll explore the definition of gamification, why you should add it to your event strategy, and how to best implement it based on various event goals. What Is Event Gamification? How To Gamify Events? Event Gamification: Let The Fun Begin!

Social Media 127

Social Media Events Trade Shows 2016 127

GEVME

JUNE 4, 2019

Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. What do sponsors expect from the events? What to offer to your sponsors?

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Socio Events

JANUARY 26, 2023

How to reimagine successful in-person events Discover how the American Med Spa Association paved the way for a new era of in-person events that prioritizes safety, engagement, and immersive brand experiences. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

Trade Shows 96

Trade Shows Event Apps Conference Events 96

Boomset

OCTOBER 22, 2018

Hello, trade shows, exhibitions, and live events!) According to the report, most marketers (31%) believe that events are the single-most effective marketing channel. Most people are struggling to organize successful event planning on a budget without spending a lot of money. Why is that so?

Event Marketing 48

Event Marketing Marketing Social Media Trade Shows 48

Nunify

NOVEMBER 3, 2021

Event marketing is the latest social media and online marketing tool which is making quite a buzz in the corporate world. A report by Forrester suggests that 35% of US-based B2B marketing decision makers rank event marketing as one of the top four most effective tools for generating demand. Let’s find out.

Event Marketing 52

Event Marketing Marketing Social Media Trade Shows 52

GEVME

NOVEMBER 10, 2020

It not only allows many local attendees to physically attend the event in-person, but also prioritizes social distancing and addresses a significantly larger number of people in one go. Admittedly, it may end up being more expensive than virtual-only events, but it will definitely be more affordable than large scale physical events.

Social Media 156

Social Media Events Speakers Technology 156

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

GEVME

APRIL 23, 2019

this can help you with your organic search engine rankings and bring your event business to the top of the search rankings. Trade shows. Trade and sales shows are good exhibition opportunities. An industrial fair will let you show yourself and network with relevant people. Why it works?

Event Planning 136

Event Planning Marketing Advertising Social Media 136

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensure registered attendees show up to your event.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Endless Events

NOVEMBER 16, 2018

A great team definitely makes all the difference. This is especially true when planning an event. It’s almost impossible for a single person to pull off an event on their own. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. You need a team you can trust.

Event Planning 130

Event Planning Social Media Trade Shows Entertainment 130

Socio Events

NOVEMBER 28, 2022

When people say “live event” in the corporate world, they almost always mean an event that takes place in person. This can be confusing because, by definition, the word “live” describes something that’s happening in real-time. Event factors to keep in mind. What is the ideal engagement strategy for this event?

Trade Shows 98

Trade Shows Speakers Technology Events 98