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Whether you’re looking to amp up your organic socialmedia strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post summarizing their recent report on eventtechnology made simple.
(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered eventtechnology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly?
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Not having control over the content that’s being instantly transmitted to your trusting followers and potential leads is definitely something to consider. So do your due diligence and add another arm’s length to your socialmedia reach.
That is why it is essential for planners to make sure that their attendees have a memorable event experience in order to convert them into your loyal attendees and achieve event success. lies in two words; eventtechnology. Maximizing Attendee Convenience Through Event Apps.
By definition, most events are temporary. It is the element of surprise in unexpected locations that distinguish pop-up events. Pop-up events can be: Face-to-face. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. EventTechnology. EventTechnology.
Convene editors used a hight tech process to ask tach experts at Convening Leaders what is trending in business eventstechnology. What are the top technology trends in the business events industry in the coming year? Success this year for event professionals means a laser focus on an attendee acquisition and engagement.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. Stats All Event Professionals Should Know This 2018.
And yet technology is indispensable for modern event management, from registration to sound and lighting, digital displays, interactive games, security, data collection, socialmedia engagement, and collecting attendee feedback. ”— Serena Holmes , President & CEO at Tigris Events. …Or Maybe Not?
Events Industry has undergone a vast amount of changes for the betterment of attendees and also improved upon them, raising the standards and adapting to the latest eventtechnology as well. There are several reasons why an individual or a company delegate would like to attend a business event. Let’s see how!
And yet technology is indispensible for modern event management, from registration to sound and lighting, digital displays, interactive games, security, data collection, socialmedia engagement, and collecting attendee feedback. ”— Serena Holmes , President & CEO at Tigris Events. …Or Maybe Not?
You want to belong in your industry, but you also definitely don’t want to blend in with your competitors—brand is your first opportunity to grab attention first. When your branding speaks for you, your event just flows better! Marketing Event marketing is what turns your carefully cultivated brand into a tool.
Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis. In order to accomplish this task, enterprise organizations frequently adopt a rigorous eventtechnology stack. 5 Enterprise Event Marketing Examples.
SocialMedia Marketing World 2019. To all the online life devotees (aka socialmedia professionals), this is a chance to visit San Diego and associate with individual web-based life advertisers. It is hosted by the “global voice of the destination management industry,” which is quite prestigious. March 2019.
Event analytics can be found in obvious and not-so-obvious places. Buried inside your eventtechnology platform is a whole constellation of event registration analytics just waiting for you to explore. For instance, information that can help you improve your marketing and event planning efforts.
KPIs provide concrete proof of what’s working and can be used to measure success event-over-event and year-over-year. Moreover, having crystal clear goals and objectives means you have a definitive blueprint to revisit if disagreements or hurdles pop up during planning. LEARN MORE: Need fresh content ideas?
I can do pretty much everything using my phone and, without it, work-life definitely loses 80% of productivity! What’s your go-to piece of tech when working on an event and why? How often did we all want to create something new, but went with the old proven methods/technologies/solutions? Though personal life gets better.
As a guest blogger for Elitemeetings.com , I shared my thoughts on the best new socialmedia platforms for event planners. It seems that every time we get caught up with the “latest and greatest”, the masses have moved to a new social network and we are left confused and feeling behind again. INSTAGRAM AND PINTEREST.
Event gamification is not a means to an end, though. And remember: always keep it friendly, challenging, and social. Today, we’ll explore the definition of gamification, why you should add it to your event strategy, and how to best implement it based on various event goals. What Is Event Gamification?
For others, it’s a promotional plan for a specific event that can be broken down into a more manageable plan. Event-based strategy. Event website. Socialmedia. The Event Marketing Process. Events are costly, which is why determining your event strategy is important. SocialMedia Basics.
The EventTechnology Awards celebrate the successful development and implimentation of technology in the events industry. While not the worst, March of this year, when COVID-19 became a reality, was definitely a difficult time for our agency and the industry at large. What was the last event on which you worked?
Stay connected with clients via email or socialmedia, sharing takeaways or video clips from the event, and keeping them moving through your sales funnel. Event Trend #4) Elevating Security and Privacy to Protect Attendee Information. Event Trend #7) Increasing Opportunities for Networking and Audience Engagement.
And when you add in demands from attendees for an ever increasing and engaging event experience with access to innovative eventtechnology, it creates even more pressure. . It’s no surprise that today’s event attendee expects eventtechnology such as an event app to be provided at your event.
So, say for example, you raised $50, you would be obliged to run your event. If you are just looking for some support for something that is definitely happening, then this makes sense. However this was not the case for our event. It gives your event a narrative. We used it out across all of our socialmedia channels.
Before your event, the website, the email communications, the registration page and socialmedia posts should all prominently feature the event app install. Note : once the event app is installed on an attendee’s device, the event planner has a dedicated and uninterrupted marketing channel direct with those who matter.
The global events industry is growing more and more every year. And with that growth is the need for eventtechnology that will enable planners to meet the needs and expectations of attendees. Here are seven specific ways digitization is benefiting the event planning experience. Paper Brochures.
This is often noticed by companies that run event marketing activities. Is it possible to measure the impact of wearable eventtechnology on event success? What is wearable technology? They find use in many industries, such as healthcare, sports, or even the event industry. advertising on socialmedia.
Events are now quite a tech-driven affair. Eventtechnology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Read up more on facial recognition for events.
Watching on YouTube and socialmedia, the awards’ 750+ viewers were able to comment in real time, sharing in the celebrations, sending messages of congratulations and adding to the excitement of the announcements. “We Although we missed being in the same room this year, we would definitely host another event online.
Reflecting on some of this year’s activity on our virtual event platform , EventsCase can definitely report commonality in the issues that organisers tend to encounter. Starting with the ‘dos’, we’re confident in outlining five things you should definitely look out for. Do… establish key performance indicators.
The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Key elements of an event marketing plan.
In that same survey over 36% of those questioned stated the “use of meeting technology is on the rise” and all signs suggest that will only continue grow. The survey also stated some of the more widespread uses include web conferencing, streaming media and onsite video production. Grab EventTechnology by the You Know What!
Twitter is one of the most widely used socialmedia platforms where people tend to express their opinions on several trends and topics. Event professionals are quite active on the majority of socialmedia platforms, mostly on Twitter, LinkedIn, Facebook and Instagram sharing their experiences globally.
In the era of virtual events and eventtechnology now shifted to virtual technology with virtual event platform in place, event success still acts as the centrifugal force. How do you measure the success of a virtual event then? Yes, definitely! Socialmedia metrics.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. email is still what event professionals go to throughout the entire event lifecycle.
For added buzz, socialmedia influencers dressed up as favorite foods and raced against each other through the water park’s “cycles.”. The event organizers even implemented individual biometric bracelets that indicated the party’s energy levels to event-goers, with prizes unveiled as energy levels soared. Block Party.
Be it a get together of close friends or an office department meeting, live-streamed private events are the way to go. What is a live stream private event? Private Event Planning: The Basics. Firstly, have a concrete plan about what your digital private live event is. We are all aware of what a live stream is.
However, the event planner’s understanding of ‘free WiFi’ is almost impossible to define and so change is needed to improve the sector. “We We all need to speak the same language,” Parker stated, explaining that one person’s definition of ‘free WiFi’ may be different to someone else’s.
How is The Event Industry Changing? That’s why the current eventtechnology trends should be considered when preparing event scenarios and concepts. A great example of web marketing through socialmedia. Proper goal definition is the foundation of any concept realisation. Hashtag printer.
The event which drives attendees to learn more, develop new skills, enhance their knowledge horizons, and attend thousands of sessions by experts, connect with like-minds and build your network at this amazing event by Salesforce. Event Tech Live (TBA). Hundreds of exhibitors showcase their tech part in the events.
You want this: And definitely not this: Event Management Software Cost. Standard capabilities include online registration, payment processing, mobile tools, event pages, email communication, socialmedia integration, and analytics. But let’s say you have to opt for just one, like with software.
Artificial Intelligence can be a game changer for event managers to offer customized recommendations for exhibitors, sponsors, and attendees. AI matchmaking engine can extract data from the socialmedia profiles of the attendees, helping them to collaborate with likeminded and people of similar interests. Conclusion.
We have talked about it time and again, eventtechnology has come a long way since its inception. We are in that era of technology where things are done on the go with a smart-phone and an internet connection. Introduction to a Mobile Event App. – Engaging Events. What exactly is an event app?
New content in the Eventscase oven The Eventscase content strategy for 2025 continues to focus on delivering value to our customers and the wider event management community. This includes new whitepapers. More to come This is just the beginning of what we have in store for 2025.
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