article thumbnail

Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. JS: Definitely not.

article thumbnail

New and Renovated: Eat Well to Meet Well

Smart Meetings

At the height of this transformation is the new Native Foods Experience, a curated nine course journey through the Indigenous culinary heritage of the Pacific Northwest and Americas with a contemporary twist, held in the restaurants exclusive private dining room known as the Chefs Table. Across two flexible floors, the venue spans 17,500 sq.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Rehearsal Dinner Ideas that Will Start Your Wedding Weekend with a BANG

EventSource

Great food: The best way to bring people together is food. Go a step further and get creative with your food options- maybe have a food truck or reflect your favourite meal as a couple. Get creative with your bar: While there is no need to hire a bartender for the night, you should definitely have drinks available.

article thumbnail

Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

The brand leveraged its retail footprints in the tri-state area to spread the word about its US Open activations and Chase customer benefits, lighting up its digital screens and ATMs within its networks with custom messaging.

article thumbnail

Wolfgang Puck Catering Turns 25

Smart Meetings

The foundation for providing top-shelf catering was laid by celebrity chef Wolfgang Puck, who believed that catering services shouldn’t be mired in mass-produced batches of food in hot boxes and served in chafing dishes. They were really interested and willing to change it up,” Brunson said.

article thumbnail

Nine Ways to Make First-time Conference Attendees Feel at Home

Event Marketer

In our registration flow, we included our definition and what we consider early in career isany customer, partner or prospect who has less than seven years in their industry, in their business or in their role, says Britney McDaniel, global event content manager at Cisco.

article thumbnail

Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. First and foremost, we once again served the Honey Deuce at food and drink stands across the stadium, as well as at the Frozen Honey Deuce in the Food Village. AA: Definitely!