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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. AA: Definitely!

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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

By definition, most events are temporary. Food and Beverage Service: For pop-up events, keeping the environment clean and hygienic, and ensuring that food and beverages are served at the optimal temperature is essential for the safety of all guests. How to Design an Event Sponsorship Package.

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New Revenue Streams from Events

GEVME

Event revenue definition. The followin g event revenue definition is fairly simple. Sponsorship packages. It’s pretty common to think of a sponsorship package as one of the revenue generation strategies established between an event organiser and a sponsor. Food and beverage sales. Event revenue types.

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How to Choose the Best Virtual Event Software

GEVME

There are so many advantages that these virtual events provide, from reducing the upfront cost to removing the tension associated with arranging the venue, food, and beverages, etc. Sponsorship: Enabling ways and methods to shout out the sponsor brand. Benefits of Hosting Virtual Events. Saves Money: . Eco-friendly: .

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How to Choose the Best Virtual Event Software

GEVME

There are so many advantages that these virtual events provide, from reducing the upfront cost to removing the tension associated with arranging the venue, food, and beverages, etc. Sponsorship: Enabling ways and methods to shout out the sponsor brand. Benefits of Hosting Virtual Events. Saves Money: . Eco-friendly: .