Event Marketer

OCTOBER 28, 2024

I definitely think this will continue in 2025. HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value.

Event Tech 244

Event Tech Tech 2025 Negotiating 244

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? That is why it had to happen on Smart Monday so the marketing leaders could go see the energy at Mandalay Bay Convention Center for themselves while they were in town.

Automotive 238

Automotive Marketing Hospitality Venues 238

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. We’re definitely going to embrace the hybrid format. Pearl Servat.

Marketing 330

Marketing Wireless Social Media Venues 330

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 327

Marketing Fashion Education Apparel 327

Event Marketer

FEBRUARY 6, 2025

Experiential is a key component of the Daiya marketing playbook. We spoke with John Kelly, cmo at Daiya, to learn more about how it all went down, its consumer base and the role of nostalgia marketing. Event Marketer: How did the pizza rental store concept come about? Lets dig in.

Marketing 209

Marketing 2023 Consulting Event Marketing 209

Conferences that Work

OCTOBER 21, 2024

“We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. The good news?

2024 240

2024 Event Design Meeting Design Education 240

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If So we use it in a lot of our trade shows, because you definitely get the appeal of people want to come and be part of it and take the picture and show their kids.”

Speakers 246

Speakers Technology Trade Shows Events 246

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. THE PANELISTS: Jitter Garcia , Head of Event Marketing at Univision Communications.

Marketing 310

Marketing 2020 Event Marketing Speakers 310

Event Marketer

FEBRUARY 21, 2025

The Long-term Strategy For Siemens, the multi-pronged measurement approach for trade shows and events is part of a holistic marketing and communications strategy and involves an ever-evolving tech stack and the collaboration of multiple teams. Photo credit: Sparks (featured); drewbirdphoto.com Have a story idea? Want us to cover your booth?

Trade Shows 196

Trade Shows 2025 2024 2023 196

Smart Meetings

MARCH 20, 2025

A 360-degree high-definition video canopy showcases 8K resolution video surfaces. More integrated AV technologies include state-of-the-art sound systems, strategically positioned ultra-high-definition 4K displays to optimize viewer immersion and on-site technician support. Across two flexible floors, the venue spans 17,500 sq.

Food and Beverage 211

Food and Beverage Meetings 2009 2025 211

Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. People thought, OK, now I definitely have to get to Panasonic’s booth.

2025 279

2025 Sustainability Entertainment Technology 279

Event Marketer

MARCH 14, 2025

We definitely understand the value of having actors in these immersive experiences because they help to set the stage and engage fans in a way that gets them excited, so it was important for us to create a script that told the story in a way that was interesting and engaging.

2025 186

2025 Marketing Event Marketing Events 186

Smart Meetings

APRIL 8, 2025

If youre looking for a mix of inspiration and hands-on strategies for planning amazing events, this book is definitely worth checking out. It covers essential topics such as marketing, management, and planning, and includes a handy checklist to guide readers through the process.

Event Planning 217

Event Planning Financial Event Management Insurance 217

Event Marketer

MARCH 17, 2025

Nostalgia definitely met whats next in tech here. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. SmarterDX invited attendees to get an etch-a-sketch of themselves by an artist and keep the toy as a memento, another nostalgia moment. Want us to cover your booth?

Healthcare 251

Healthcare Tech 2025 Transportation 251

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

FEBRUARY 6, 2025

Those unable to catch the truck in person can watch free eight-minute-long online workshops with celebrity florist and artistic director Jeff Leatham via LEGO.com/Botanicals (event marketers, take note of the micro workshop format). Enter: Scannable Sweethearts candies. Indeed, from Jan.

Social Media 225

Social Media 2024 Marketing Event Marketing 225

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 323

2023 Sponsorships 2024 2019 323

Eventmobi

MARCH 19, 2025

Strategically Market the Kickoff Event Finally, plan an event marketing strategy that leverages the power and reach of various communication channels. Then, you might unveil a rendering of a donor recognition plaque or wall to honor the major donors whove already contributed to the campaign.

Social Media 195

Social Media Events Speakers Marketing 195

Event Marketer

APRIL 25, 2021

Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. And if it’s one-way traffic, and you’re only going to put six feet between configurations, you definitely should have footsteps on the floor showing that it’s one way.

2020 359

2020 2019 Events Marketing 359

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Curiosity: “Lineup for ABC conference is out!”

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Marketer

JANUARY 30, 2025

Checking In It has definitely been a challenging time, and like many affected by the fires, were doing our best to balance the urgency of the situation with the needs of our work and personal well-being. Chad Tons, Founder and CEO, Infinity Marketing Team Its been inspiring and heartwarming to see L.A. We believe L.A.

Sustainability 173

Sustainability Events Social Media Financial 173

Event Marketer

AUGUST 9, 2021

There were 100 winners total, with about 20 people in three targeted markets—Chicago, Los Angeles and Philadelphia—collecting the Dave Drops in person. The pandemic has definitely helped us to target our focus on things we feel will work regardless on the state of the world as we navigate the pandemic,” Hardaway says. “We

Marketing 344

Marketing Event Marketing Events Event Technology 344

SpotMe Blog

SEPTEMBER 30, 2022

Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. By using e-marketing and omnichannel strategies. What are e-marketing & omnichannel strategies for pharma? How can pharma do this?

Marketing 147

Marketing 2021 Education Healthcare 147

Picatic by Eventbrite

MAY 6, 2021

The power of social influence can’t be overstated, and today’s best event marketers know it. whatever you call it, the build-up preceding a concert or a festival definitely drives ticket sales. And, hype, in today’s digital marketing landscape, looks a lot like Facebook Event RSVPs. Hype, publicity, buzz?—?whatever Interested.”

Event Marketing 221

Event Marketing Marketing Events 221

Velvet Chainsaw

OCTOBER 26, 2020

I keep hearing comments like “marketing can’t get anything out,” to “the events team furloughed more team members than other departments,” or “my team is under water.” It is definitely not a fun time for many in the association world right now. And Our Supplier Partners.

Meetings 370

Meetings Marketing Events 370

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

NOVEMBER 7, 2023

Sloan Carroll, Senior Director-Multiplatform Marketing, PBS Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month. “We That’s definitely something we’re going to look at in 2024.”

Social Media 296

Social Media 2024 Transportation Marketing 296

Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Event Marketer: What are your thoughts on the current state of the event marketing industry? Taking place Oct. Alex Sapiz, vp-global events, Cisco.

2021 325

2021 Global Events Marketing Event Marketing 325

Event Marketer

MARCH 1, 2024

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. Agency: Cartwheel and Co. Step into the world of “Shōgun” at Nobu Hotels: Photo credit: Cartwheel and Co.

Hotels 285

Hotels Social Media Travel Marketing 285

Event Marketer

OCTOBER 2, 2023

It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they instantly rejected an RFP that mentioned the use of plastic disposable tchotchkes). The post Green Lights: These Eco-friendly Giveaways ‘Self-destruct’ appeared first on Event Marketer.

Sustainability 310

Sustainability 2013 Trade Shows Advertising 310

Prestige Events Magazine

MARCH 26, 2025

Now in its eleventh year, the charities market-leading Employee Assistance programme (EAP) continued to provide vital support to the hospitality workforce, offering everything from legal advice and personal counselling to menopause and addiction support.

Hospitality 147

Hospitality 2024 Financial 2020 147

Attendease

NOVEMBER 1, 2022

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. The core platform covers all you need to plan and manage your event including event registration, agenda management, website builder, event marketing, reporting, and more.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

SEPTEMBER 25, 2023

The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. I’d definitely say the elevator was probably people’s highlight,” says Elizabeth Money, svp-brand and creative at BÉIS. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August. and Dallas.

Hotels 303

Hotels Travel Airlines Fashion 303

Event Marketer

SEPTEMBER 25, 2023

Jenn Reeves, VP-Global Brand Marketing, Stanley Pop-up attendees customized their Stanley cups with words and phrases. We definitely use [TikTok] as one of the vehicles to share the excitement and to get the word out. appeared first on Event Marketer. TikTokers love to rave about their Stanley cups.

Social Media 310

Social Media Marketing Hotels Event Marketing 310

Event Marketer

FEBRUARY 26, 2025

Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow. Post-pandemic, the event has seen more first-timers than ever before, according to Dan Preiss, vp-experiential marketing at Dell. So we have to be a lot more creative now.

Conference 203

Conference 2024 Food and Beverage Event Apps 203

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Thou Shalt Be Attendee-Centric.

Conference 283

Conference Sponsorships Education 2017 283

Eventscase Blog

FEBRUARY 6, 2025

According to a recent report, the global market for artificial intelligence solutions in events will reach $2.9 Organisers can also automate marketing campaigns, segmenting audiences based on previous behaviour and adjusting communications in real time to maximise results. billion by 2030.

2030 52

2030 Trade Shows Technology Event Apps 52