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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

I definitely think this will continue in 2025. HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value.

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Booked and Busy: The Best Event Planning Reads You’ll Actually Use

Smart Meetings

It covers everything you need to know about event planning, including finding venues, building a team, negotiating contracts, and even measuring success after the event is over. If youre looking for a mix of inspiration and hands-on strategies for planning amazing events, this book is definitely worth checking out.

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Nine Ways to Make First-time Conference Attendees Feel at Home

Event Marketer

Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow. Post-pandemic, the event has seen more first-timers than ever before, according to Dan Preiss, vp-experiential marketing at Dell. So we have to be a lot more creative now.

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All-Inclusive Incentives: Stormy Waters or Smooth Sailing?

Smart Meetings

Moten’s research on the current definition of luxury has found that younger professionals tend to prefer more downtime and flexibility in the schedule, which is also beneficial to a planner’s budget. The positive evolution of all-inclusive properties Many luxury properties have caught on to the market demand for all-inclusive options.

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How a New Era of Beauty Events is Being Defined by Fans, Not Brands

Event Marketer

In this new era of beauty, the community makes the rules, creators reign supreme, a robust DEI&B strategy is non-negotiable and transparency is paramount. Our clients want to connect on a personal level,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora.

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How to Generate Event Success in a Changing World

Smart Meetings

Events are ultimately about community building—a gathering of people around a shared goal, idea, market vertical, story or vision. Events offer a key opportunity to impact business outcomes, expand market outreach, increase brand awareness and more. Read More : Harness the Power of Negotiation for Post-Covid Success.

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MeetingPlay and Aventri Acquire Eventcore, Customizable Registration Technology

Smart Meetings

Servicing New Markets. The customizable registration and customer support that eventcore provides is non-negotiable in large events. In terms of inorganic growth, Lochner predicts there will definitely be more mergers and acquisitions in MPAV’s future.