Event Marketer

JANUARY 30, 2025

AGENC put out a statement on its social media channels saying that the best way to help is to keep your productions and events in L.A. Chad Tons, Founder and CEO, Infinity Marketing Team Its been inspiring and heartwarming to see L.A. Many local event agencies are advocating for events to stay in L.A., We believe L.A.

Sustainability 186

Sustainability Events Social Media Financial 186

Endless Events

JUNE 17, 2021

They will dive deep into social media and how their opinions about it have changed since the beginning of the pandemic. Since we were mostly confined to the walls of our homes, social media was often the only way we could communicate with one another. The Brew Crew Made Some Social Media Changes.

Social Media 127

Social Media 2020 Conference Marketing 127

Endless Events

JANUARY 9, 2020

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. What Does Social Media Mean For You?

Social Media 108

Social Media Fashion Events 2020 108

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

SEPTEMBER 6, 2021

Along with invited influencers and press, fans could score an invitation to one of two Teatime on the Potomac sessions by registering through social media. The post Bravo Invites ‘Real Housewives’ Fans to a Tea Party on the Potomac River appeared first on Event Marketer. Both experiences sold out within 72 hours.

Social Media 272

Social Media Marketing Event Design Event Marketing 272

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

GEVME

MAY 30, 2018

All of these goals can be translated into content that embraces various forms: Social media posts. Many event management teams appoint one person whose responsibility it is to span different social media accounts and provide fresh event insights, manage online conversations, and answer questions. Email marketing.

Social Media 231

Social Media Marketing Advertising Events 231

Event Marketer

MARCH 1, 2024

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. Agency: Cartwheel and Co. Step into the world of “Shōgun” at Nobu Hotels: Photo credit: Cartwheel and Co.

Hotels 292

Hotels Social Media Travel Marketing 292

Event Marketer

NOVEMBER 7, 2023

Sloan Carroll, Senior Director-Multiplatform Marketing, PBS Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month. “We That’s definitely something we’re going to look at in 2024.”

Social Media 293

Social Media 2024 Transportation Marketing 293

Event Planning BluePrint

MAY 11, 2020

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is? Make a plan.

Social Media 96

Social Media Events Speakers Event Planning 96

Event Marketer

SEPTEMBER 25, 2023

Jenn Reeves, VP-Global Brand Marketing, Stanley Pop-up attendees customized their Stanley cups with words and phrases. We definitely use [TikTok] as one of the vehicles to share the excitement and to get the word out. appeared first on Event Marketer. TikTokers love to rave about their Stanley cups.

Social Media 307

Social Media Marketing Hotels Event Marketing 307

Smart Meetings

MAY 17, 2021

And fortunately, the experience is delivered by human beings for human beings, so by definition it will be unique. Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. So what’s left? The experience.

Speakers 299

Speakers Food and Beverage Social Media Entertainment 299

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. and Dallas.

Hotels 301

Hotels Travel Airlines Fashion 301

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: Why is experiential an important part of your overall marketing mix?

Sponsorships 307

Sponsorships Food and Beverage Sports 2021 307

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Here are 8 tips to engage event speakers and facilitators in pre-event marketing.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

Event Marketer

DECEMBER 13, 2022

According to Betty, social media is a key component of Deadfellaz’s brand identity and recognition among its community and partners. The metaverse spaces and activations definitely are always going to be something that we do. Agency: Mirrored Media. Photo credit: Deadfellaz.

Social Media 312

Social Media 2021 Entertainment Hotels 312

Event Marketer

OCTOBER 31, 2023

Capturing content on-site to push out on social media post-event was also an important strategy to engage consumers who weren’t there to experience it. “We Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

Sponsorships 317

Sponsorships Food and Beverage 2023 Sports 317

Attendease

FEBRUARY 15, 2023

Say goodbye to switching between an email marketing platform, a website builder, and a ticketing platform, inevitably rebuilding assets from scratch each step along the way. Thanks to flexible templates, your team can save these newly created on-brand websites and email marketing campaigns for use on future events.

Corporate Meetings 312

Corporate Meetings Meeting Planning Meetings Social Media 312

Event Marketer

JULY 25, 2024

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. EVENT MARKETER: What are some initial findings or results from the event this year? It was definitely very rewarding to hear from New Orleans that we got it right.

2023 301

2023 Social Media 2024 Entertainment 301

Smart Meetings

APRIL 10, 2023

I think that confidence definitely helped me believe in myself,” he said. The Hospitality, Marketing Crossover In a previous Smart Meetings article , we touched on the connection between hospitality schools and marketing schools. As a hospitality major, it would’ve been amazing to have been offered marketing classes.

Meetings 236

Meetings Hospitality Social Media Marketing 236

Attendease

AUGUST 29, 2019

Having an email marketing tool will be key to providing you with scheduling capabilities so your emails are sent automatically at the time of your choice. Your current email marketing tool should take care of the email part, but it’s important to keep that consistency across the survey page as well. Social media listening.

Social Media 265

Social Media Events Speakers Marketing 265

Conferences that Work

MAY 20, 2024

Having spent seventeen years developing the why and how of peer conferences, you might reasonably expect that the book provided a somewhat definitive guide for peer conference rationale and design. Conferences That Work: Creating Events That People Love took four years to write. Feedback like this is a gift that helps me improve my craft.

Consulting 240

Consulting Social Media 2009 2013 240

GEVME

FEBRUARY 4, 2020

With the changing times, the marketing funnel has witnessed changes as well. For someone who has been in marketing for long, the only change is that there is a new way of looking at marketing funnel. As a marketer, your role now would be to delight these potential customers at every single stage. Let us find out. .

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Event Marketer

MARCH 27, 2023

On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock. Also, in a sort of more traditional marketing sense, it was about getting people to come to us.

2023 246

2023 Entertainment Social Media Transportation 246

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 246

2023 2015 Social Media 2019 246

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

Prestige Events Magazine

SEPTEMBER 21, 2022

Sales and Marketing Director, Josh King has been promoted to VP of Growth at emc3. Alistair Graham, CEO of emc3, said: “Josh exemplifies emc3’s company values; he is imaginative, helpful and most definitely a dependable force. com or follow them on social media @emc3london.

Marketing 130

Marketing 2014 Social Media Conference 130

Eventmobi

AUGUST 15, 2019

Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. . There are many live stream software options on the market to choose from that will allow you to go live at your event, and many of them are free of charge. . Streaming software.

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Social Tables

APRIL 16, 2019

The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events. This binarical view leads to a system where one person is always definitely “right” and the other definitely “wrong.”

Event Management 120

Event Management Marketing Management 2028 120

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Follow-up activities.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

MAY 17, 2021

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Leaning Heavily on Creative IP. The Future of Premium Kits. Agency: RQ.

Social Media 256

Social Media Marketing Entertainment Technology 256

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Benefits of events vs. other marketing channels(. Event app ?

Event Marketing 130

Event Marketing Marketing Tech Events 130

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. What on Earth is that?

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Eventory

MARCH 13, 2018

Whenever we do it on purpose or not, this became a new challenge for marketing and advertising departments. An abridged history of outbound marketing. What is outbound marketing? From market sellers screaming their best offers out loud, through first printed magazines, posters and banners to the emergence of the new media.

Advertising 112

Advertising Marketing Social Media Event Marketing 112

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing. based events. “I

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131