Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 328

Marketing Fashion Education Apparel 328

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency. They can: 1.

Conference 283

Conference Sponsorships Education 2017 283

Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. We’re happy to report that we had double-digit growth in the market.”

Sponsorships 306

Sponsorships Travel 2024 2023 306

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

JUNE 6, 2024

’ So we definitely leaned into that at Coachella.” ” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. So all of our marketing this year, for the most part, is very focused on Gen Z.” How do we maintain it?

Sponsorships 306

Sponsorships 2024 Fashion Apparel 306

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.

Trade Shows 305

Trade Shows Healthcare Sustainability Sponsorships 305

Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. We’re definitely raising the bar. How did this idea come about?

Trade Shows 288

Trade Shows Retail Sponsorships 2024 288

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets. One day only.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Farm

JUNE 19, 2017

As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. What were you doing before taking the Sponsorship Manager position at INBOUND? We actually keep speaking content and sponsorship completely separate.

Sponsorships 149

Sponsorships Management Speakers Marketing 149

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Companies feel they MUST BE there to be close to their community, their team and their market. As a matter of fact, there is no need to choose between two alternatives: the virtual experience can definitely add value to your next live event.

Sponsorships 115

Sponsorships Travel Consulting Sustainability 115

Gallus Events

AUGUST 28, 2018

Event Sponsorship Packages. This being the case you may expect that it would be offering its sponsors tailored event sponsorship packages based on their specific desires: this is definitely the FUTR of event sponsorship. In fact it harks back to the bad old days of event sponsorship packages.

Sponsorships 68

Sponsorships 2013 2018 Speakers 68

Endless Events

APRIL 14, 2020

Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. Overall, is it even possible to create such a thing as sponsorships for virtual events? Overall, is it even possible to create such a thing as sponsorships for virtual events?

Sponsorships 111

Sponsorships Events Negotiating Fashion 111

Eventmobi

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says. “I

Meetings 351

Meetings Education Trade Shows Conference 351

Event Marketer

JULY 17, 2023

Louis CITY SC sponsorship. By the brand’s definition, creating a “pet-friendly” experience doesn’t just mean allowing animals into a venue; it means designing a space specifically with them in mind, and with the intention of creating the safest and most comfortable experience possible for both pets and their parents. Happy tails.

Sports 246

Sports Sponsorships Retail Event Marketing 246

GEVME

MAY 21, 2018

Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. Although some event planners see a big risk in using volunteers as event staff, this strategy will definitely help you save a lot of money. Benefit from sponsorship packages.

Corporate Events 214

Corporate Events Sponsorships Negotiating Social Media 214

GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. While many event planners view sponsorships only as money coming in, there is so much more to it than that. In this case, a powerful sponsorship package is something that can really set you apart.

Sponsorships 174

Sponsorships Event Ideas Contracts Events 174

Endless Events

JUNE 15, 2018

We all know the stress of creating event sponsorship packages for each event we plan. For any type of registration though, speed and ease of registration is a definite plus. Expert Tips to Get Sponsorship Right. These days, sponsorships go beyond companies getting a logo and mention in your event. Click To Tweet.

Sponsorships 103

Sponsorships Marketing Events Event Marketing 103

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Follow-up activities.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Endless Events

JULY 11, 2018

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. The key to building conference sponsorship is to create a strong sponsorship pitch that sells your event. Sponsorship vs. Donations. The Evolution of Conference Sponsorship.

Sponsorships 75

Sponsorships Conference Marketing Technology 75

Event Marketer

JULY 25, 2024

EVENT MARKETER: What are some initial findings or results from the event this year? It was definitely very rewarding to hear from New Orleans that we got it right. The digital space is definitely where we’ll lean into more. I think that energy permeated through the entire weekend.

2023 306

2023 Social Media 2024 Entertainment 306

Event Marketer

DECEMBER 11, 2023

The evolution of the beauty business, and the events supporting it, has yielded some definitive trends and consumer insights that just might inspire a few light-bulb moments for your next event. Our clients want to connect on a personal level,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora.

2023 306

2023 Financial Events Marketing 306

Eventmobi

OCTOBER 6, 2022

By definition, most events are temporary. Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. More tools are coming onto the market to make this easier. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 246

2023 2015 Social Media 2019 246

Event Marketer

FEBRUARY 23, 2025

Prioritize Sensory Experience Smell happens, but its also an opportunity for thoughtfully chosen scents, such as seasonally appropriate essential oils or a signature scent, and definitely no harsh chemicals. The post Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate appeared first on Event Marketer.

Trade Shows 130

Trade Shows Advertising 2024 Hotels 130

Event Farm

JANUARY 3, 2017

Salesforce can be extremely useful in helping you create a more data-driven approach for your event marketing strategy, but it can be challenging to track how events influence pipeline and revenue if you don't have the right Salesforce reports. E: Group by the campaign type—this example is grouped by conferences and field marketing events.

Marketing 200

Marketing Conference Sponsorships Tech 200

Event Marketer

APRIL 11, 2024

Those were the nuances and definitions that we wanted to explore.” VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. More Scenes from Power Play L.A.:

Retail 305

Retail Sports Fashion Conference 305

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Marketer

DECEMBER 13, 2022

The metaverse spaces and activations definitely are always going to be something that we do. The post Deadfellaz Connects its NFT Community IRL through DeadZone LA appeared first on Event Marketer. “There are lots of different metaverse spaces right now, and we use a lot of them. Agency: Mirrored Media. Photo credit: Deadfellaz.

Social Media 316

Social Media 2021 Entertainment Hotels 316

TicketBud

JANUARY 30, 2014

Create and launch marketing plan. Create Your Marketing Plan. Determine channels to allocate your marketing budget towards. Create content to supplement your marketing channels (blog posts, ad copy, design assistance, radio/tv commercials,PR copy). Supplement marketing efforts through promotional discounts.

Event Planning 60

Event Planning Entertainment Speakers Social Media 60

GEVME

AUGUST 1, 2018

A working event sponsorship is always based on a fair, profit-driven swap. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. Build your perfect sponsor list. Pick the winners.

Sponsorships 120

Sponsorships Social Media Events Entertainment 120

The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Eventtia

MAY 27, 2024

Sponsorships remain one of the best ways to fund an event, but let’s admit it, getting sponsorships for your event is often very challenging, especially if you don’t know where to look. Without further ado, let us begin by learning the best practices of selling more sponsorships.

Sponsorships 62

Sponsorships Social Media Events Negotiating 62

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Gallus Events

SEPTEMBER 3, 2018

One moment you are signing off a five figure sponsorship agreement, the next you are guiding a Government Minster on to the stage. An element that has become an event essential, since really the uptake of digital marketing, is the ability to quickly knock up digital images. We are masters of so many different things. Adobe Spark.

Social Media 140

Social Media Sponsorships Government Event Management 140