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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? I definitely think this will continue in 2025. HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? THIS IS A SAFE PLACE.

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Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

Event Marketer

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

The Long-term Strategy For Siemens, the multi-pronged measurement approach for trade shows and events is part of a holistic marketing and communications strategy and involves an ever-evolving tech stack and the collaboration of multiple teams. Photo credit: Sparks (featured); drewbirdphoto.com Have a story idea?

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Holograms Beam into Events

Smart Meetings

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If So we use it in a lot of our trade shows, because you definitely get the appeal of people want to come and be part of it and take the picture and show their kids.”

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Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025

Event Marketer

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. People thought, OK, now I definitely have to get to Panasonic’s booth.

2025 299
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Event Tech Hit by the Perfect Storm

EventMB

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.

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Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections

Event Marketer

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. 6-9, in Los Angeles. Are we suggesting that you trap your attendees inside a tempest?

Tech 246