Remove Definition Remove Social Media Remove Sponsorships
article thumbnail

Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom

Event Marketer

He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond. Amplification and social are enormously valuable. Were definitely broadening beyond the U.S.,

2025 264
article thumbnail

Event Heroes: How to Build a Successful Event Brand from Scratch

Bizzabo

You started as a social media intern from and have become the founder of a globe-spanning event series. I then took a job as a social media intern at an architecture company. I had no idea what I was doing, but I knew that marketing, social media, and engagement with people was something that comes naturally to me.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

article thumbnail

Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

article thumbnail

How to Legally Live Stream Your Event

Eventmobi

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. So do your due diligence and add another arm’s length to your social media reach.

Wireless 448
article thumbnail

The Top 6 Tips for Optimizing a Corporate Event Budget

GEVME

Think about the ways to minimize expenses through sponsorships ; price negotiations; and partnerships with suppliers, vendors, or venue hosts. For instance, you can break the news about your event on social media, email your existing list of clients, or create a worthwhile referral program without paying a cent for it.

article thumbnail

How to Use Live Social Media Coverage for Your Events

Event Planning BluePrint

Live social media coverage is a little bit different than just posting or sending out scheduled tweets. Live Social Media Coverage for Your Events. So, if you ever feel like you should be using social media to promote your events, but maybe you’re not exactly sure what the best option is? Make a plan.